title: Rx for compliance. How the new PhRMA code on permissible pharmaceutical marketing practices affects your organization.
abstract: The Pharmaceutical Research and Manufacturers of America's recent code on interactions with health care professionals has a wide effect on medical professionals. A summary of the code's eight primary tenets and their impact on health care providers and organizations.
authors.affiliation: HMZ@sccs-law.com
authors.forename: Heather M
authors.initials: HM
authors.lastname: Zimmerman
mesh_terms: D003253:Consultants; D003657:Decision Making; D004345:Drug Industry / Q000592:standards*; D037921:Gift Giving; D017408:Guidelines as Topic; D006801:Humans; D040541:Marketing / Q000592:standards*; D010820:Physicians / Q000191:economics; D011216:Practice Management, Medical / Q000592:standards; D014146:Training Support / Q000592:standards; D014481:United States