title: Taking your practice to a new level. Part I.
abstract: There is a new game in the dental profession with new rules of competition. The new game has to do with creating patient value. With this game, good no longer is good enough.
authors.affiliation: Faculty of Dentistry, University of Pretoria.
authors.forename: J G
authors.initials: JG
authors.lastname: White
mesh_terms: D002983:Clinical Competence; D003797:Dental Staff / Q000458:organization & administration; D003812:Dentist-Patient Relations; D004465:Economic Competition; D005376:Financial Management; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services; D010559:Personnel Management; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration*; D011369:Professional-Patient Relations