Zebras in Russia! Where next?
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work.
Pollay
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Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada. pollay@commerce.ubc.ca
D000329:Advertising; D000818:Animals; D018397:Equidae; D006801:Humans; D040541:Marketing / Q000379:methods*; D012426:Russia; D012907:Smoking / Q000523:psychology*; D013561:Symbolism; D019460:Tobacco Industry