title: Taking your practice to a new level. Part II.
abstract: There is a new game in the dental profession with new rules of competition. The new game has to do with creating patient value. With this game, good no longer is good enough.
authors.affiliation: Faculty of Dentistry, University of Pretoria. gwhite@medic.up.ac.za
authors.forename: J G
authors.initials: JG
authors.lastname: White
mesh_terms: D003142:Communication; D003797:Dental Staff / Q000458:organization & administration; D003812:Dentist-Patient Relations; D004651:Employment; D006801:Humans; D007318:Inservice Training; D008389:Marketing of Health Services; D009042:Motivation; D015279:Organizational Culture; D010347:Patient Care Planning; D010559:Personnel Management; D010560:Personnel Selection; D010808:Physical Examination; D011215:Practice Management, Dental / Q000191:economics / Q000458:organization & administration*; D011369:Professional-Patient Relations