title: Guerrilla e-health. It takes aggressive management to make a Web site work.
authors.affiliation: DaveSternberg@attbi.com
authors.forename: David J
authors.initials: DJ
authors.lastname: Sternberg
mesh_terms: D003258:Consumer Behavior; D058016:Health Facility Administration; D006801:Humans; D020407:Internet / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D009937:Organizational Objectives; D014481:United States