title: Choose your words wisely.
authors.affiliation: Borgess Health Alliance, Michigan, USA. tracyswartzendruber@borgess.com
authors.forename: Tracy
authors.initials: T
authors.lastname: Swartzendruber
mesh_terms: D006801:Humans; D007255:Information Services / Q000592:standards*; D016247:Information Storage and Retrieval; D020407:Internet; D008389:Marketing of Health Services / Q000592:standards*; D014481:United States