title: Designing trigger pictures in context: the challenge of balance.
abstract: Experience, supported by research, has shown that people interpret pictures against a complex network of communication factors, including various socio-cultural factors. In the process of developing interactive health learning materials for primary schools of less developed communities of South Africa, a set of prototype trigger pictures was pre-tested to determine its suitability for sexuality and HIV/AIDS education. The results suggest a link between socio-cultural factors related to sexual behaviour among young people, and the way they 'read' these pictures. By way of an explanatory model it is recommended that media producers should seek a balance between learner factors, picture coding factors, and socio-cultural factors in the design of contextualized trigger pictures.
authors.affiliation: Faculty of Health Sciences, University of Stellenbosch. jhu@sun.ac.za
authors.forename: Johann
authors.initials: J
authors.lastname: Hugo
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control; D000293:Adolescent; D003906:Developing Countries; D005260:Female; D006801:Humans; D008297:Male; D008488:Medical Illustration; D011247:Pregnancy; D011253:Pregnancy in Adolescence; D015980:Public Health Practice; D012725:Sexual Behavior