title: You're so vain. Spas for guys and macho beauty products usher in a men's grooming boom.
authors.forename: Alex
authors.initials: A
authors.lastname: Markels
mesh_terms: D001505:Beauty Culture; D003357:Cosmetic Techniques; D006294:Health Resorts; D006801:Humans; D008297:Male; D014481:United States