Conducting web-based survey research: a lesson in internet designs.
OBJECTIVE
To examine the tacit knowledge resulting from designing a complex Web site to facilitate administration of an Internet-based survey.


METHODS
Formative methods guided studying the feasibility of conducting an online survey using versions of the Keirsey Temperament Sorter II and the National College Health Risk Behavior Survey.


RESULTS
Web-site design software and pilot testing were critical to success. Incorporating the target audience as consumers in both Web site development and formative evaluation simplified data collection and analysis.


CONCLUSIONS
Online instrumentation used in survey research is both practical and desirable. Future refinements are necessary, but improved designs can emanate from this particular effort.
Daley
Ellen M
EM
Department of Community and Family Health, College of Public Health, University of South Florida, Tampa, FL 33612, USA.
McDermott
Robert J
RJ
McCormack Brown
Kelli R
KR
Kittleson
Mark J
MJ
D000293:Adolescent; D000328:Adult; D005240:Feasibility Studies; D015438:Health Behavior; D006306:Health Surveys; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D010865:Pilot Projects; D011634:Public Health; D036301:Qualitative Research; D012107:Research Design; D012309:Risk-Taking; D013334:Students / Q000523:psychology*; D014584:User-Computer Interface