title: [Preparations for personal capital financing--4: Is your marketing fit for a rating?].
authors.forename: Gerd Maria
authors.initials: GM
authors.lastname: Strauch
authors.forename: Wolfgang
authors.initials: W
authors.lastname: Steinhaus
mesh_terms: D002202:Capital Financing / Q000331:legislation & jurisprudence*; D005376:Financial Management / Q000331:legislation & jurisprudence*; D005858:Germany; D006801:Humans; D040541:Marketing / Q000331:legislation & jurisprudence*; D017149:Private Sector / Q000191:economics / Q000331:legislation & jurisprudence*; D017749:Total Quality Management / Q000331:legislation & jurisprudence