title: Living with abundance. Disciplined marketing will avoid waste and bring success.
authors.affiliation: seltman.kent@mayo.edu
authors.forename: Kent
authors.initials: K
authors.lastname: Seltman
mesh_terms: D002017:Budgets; D003363:Cost Control; D017598:Efficiency, Organizational; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D014481:United States