Hospital of Saint Raphael says it's 'where great nurses work'. Reality-based campaign brings in more nurses than hoped for.
Hospital of Saint Raphael, New Haven, Conn., used conventional media in an unconventional way in a campaign to recruit much-needed nurses. Their reality-based campaign succeeded in adding more than 180 new nurses to the hospital staff.
Botvin
Judith D
JD
D000329:Advertising; D003237:Connecticut; D006786:Hospitals, Urban / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D010560:Personnel Selection / Q000379:methods*; D000078329:Workforce