title: Marketing goes back to the basics. It's working for Continuum Center for Health and Healing.
abstract: The Continuum Center for Health and Healing, affiliated with Beth Israel Hospital, New York, emphasizes education and communication--"the cornerstones of marketing integrative medicine."
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D003266:Continuity of Patient Care / Q000458:organization & administration*; D006694:Holistic Health; D006786:Hospitals, Urban / Q000458:organization & administration*; D006801:Humans; D007318:Inservice Training; D033183:Interdisciplinary Communication; D008389:Marketing of Health Services; D009519:New York City