Health system tests CRM data base. Community Health Network uses direct mail to boost physicians.
A six-month pilot patient retention project for Community Health Network (CHN), Indianapolis, ran from July 2002 to January 2003. It was a direct mail campaign on behalf of some members of the group practices owned by CHN, designed to test the use of the system's CRM database. Patients of the physicians received personal, dynamically-generated cards reminding them to schedule appointments and tests. Each mailing cost $1.76, including production and mailing.
Botvin
Judith D
JD
D000555:Ambulatory Care Information Systems; D001071:Appointments and Schedules; D019058:Community Networks / Q000458:organization & administration*; D006123:Group Practice / Q000458:organization & administration*; D007196:Indiana; D008389:Marketing of Health Services; D011177:Postal Service; D017010:Reminder Systems