title: Designing an effective office brochure.
abstract: The office brochure is an effective and comparatively inexpensive method for both internal and external marketing of your practice. With the advent of desktop publishing, almost anyone with a computer and a few hours can design, write, and edit the brochure. However to be successful, certain concepts such as color, paper weight, font, and layout must be understood. Once printed, a well-planned program for the use of the brochure can effectively promote the practice to the present and future patients, referring physicians, and insurance companies.
authors.affiliation: Innovative Healthcare Resources, 1079 West Round Grove Road, Suite 300 PMB 335, Lewisville, TX 75067, USA. mzmetzger@attbi.com
authors.forename: Michael Z
authors.initials: MZ
authors.lastname: Metzger
mesh_terms: D000329:Advertising / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets