title: "False alarm" mammography results--how do women react?
abstract: Most preventive care guidelines recommend that women aged 40 and older receive a mammogram every 1-2 years to screen for breast cancer. While much research has focused on the factors that influence a woman's decision to obtain a mammogram, less is known about the factors that influence a woman to return for subsequent mammograms at regular intervals. The vast majority of positive mammograms turn out to be false alarms--meaning that further testing reveals that the woman does not have breast cancer. This Issue Brief summarizes work by marketing scientists that explores the psychological effects of false-positive mammograms, and the potential impact on a woman's willingness to be retested in the future.
authors.affiliation: The Wharton School, University of Pennsylvania, USA.
authors.forename: Barbara E
authors.initials: BE
authors.lastname: Kahn
mesh_terms: D001943:Breast Neoplasms / Q000517:prevention & control / Q000523:psychology*; D005189:False Positive Reactions; D005260:Female; D006801:Humans; D008327:Mammography / Q000523:psychology*; D008403:Mass Screening / Q000523:psychology; D010342:Patient Acceptance of Health Care / Q000523:psychology; D014481:United States