Marketing your practice on the Internet.
The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.
Rothschild
Michael A
MA
Department of Otolaryngology, Mt. Sinai School of Medicine, Box 1189, One Gustave L. Levy Place, New York, NY 10029, USA. doctormike@kids-ent.com
D000329:Advertising; D003142:Communication; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services; D010353:Patient Education as Topic; D010817:Physician-Patient Relations; D011216:Practice Management, Medical