Another evaluation of touch and helping behavior.
Although positive effect of touch on compliance has been widely reported, new evaluation was made with an unusual request. 80 male bus drivers were solicited by a male or a female confederate to take the bus despite having too little money for the fare. Bus drivers were briefly touched by the confederate during solicitation. Analysis showed that bus drivers who were touched accepted the request more favorably but only when made by a female.
Guéguen
Nicolas
N
Université de Bretagne-Sud, IUT de Vannes, France.
Fischer-Lokou
Jacques
J
D000328:Adult; D000339:Affect; D005260:Female; D006379:Helping Behavior; D006801:Humans; D008297:Male; D012737:Sex Factors; D014110:Touch