Opinions on public opinion polling.
This paper examines some of the strengths and limitations of polling and suggests specific things to look for to help judge the validity and importance of findings from polls. The authors, who conduct many polls, advise those who rely on polling results to take the findings in perspective.
Altman
Drew
D
Henry J. Kaiser Family Foundation, Menlo Park, California, USA.
Brodie
Mollyann
M
D001294:Attitude to Health; D019538:Health Care Surveys / Q000379:methods*; D011639:Public Opinion; D015203:Reproducibility of Results; D014481:United States