title: An enquiry into the process of categorization of pictures and words.
abstract: This paper reports a series of experiments conducted to study the categorization of pictures and words. Whereas some studies reported in the past have found a picture advantage in categorization, other studies have yielded no differences between pictures and words. This paper used an experimental paradigm designed to overcome some methodological problems to examine picture-word categorization. The results of one experiment were consistent with an advantage for pictures in categorization. To identify the source of the picture advantage in categorization, two more experiments were conducted. Findings suggest that semantic relatedness may play an important role in the categorization of both pictures and words. We explain these findings by suggesting that pictures simultaneously access both their concept and visually salient features whereas words may initially access their concept and may subsequently activate features. Therefore, pictures have an advantage in categorization by offering multiple routes to semantic processing.
authors.affiliation: Department of Business Administration, University of Illinois, Champaign 61820, USA. mviswana@uiuc.edu
authors.forename: Madhubalan
authors.initials: M
authors.lastname: Viswanathan
authors.forename: Terry L
authors.initials: TL
authors.lastname: Childers
mesh_terms: D000328:Adult; D001245:Association Learning; D001288:Attention; D003210:Concept Formation; D004193:Discrimination Learning; D005260:Female; D006801:Humans; D008297:Male; D011939:Mental Recall; D010364:Pattern Recognition, Visual; D011601:Psychophysics; D011930:Reaction Time; D011932:Reading; D012660:Semantics