title: Opaque contact lens color choices among women of different ethnic groups.
abstract: OBJECTIVE
  The opaque contact lens (OCL) market is profitable and expanding. This pilot study sought to identify OCL color preferences among women of three ethnic groups, African American (A), white (W), and Hispanic Americans (H).
  
  
  METHODS
  Sixty-three brown-eyed female subjects (19 A; 22 W; 22 H), 18 to 35 years of age, with uncorrected near visual accuity of at least 20/50 were recruited. Each subject was presented with OCLs of three different color pattern designs in each of four colors (blue, green, gray, and hazel). The subjects viewed their appearance in a mirror while wearing each lens. Once all lenses had been observed, the subjects chose their lens color preference.
  
  
  RESULTS
  Using the nonparametric Kruskal-Wallis test, an ethnic preference was shown for all but the gray contact lenses. In group A 47.4% rated the hazel lens as their first choice whereas 0% chose the blue lens. In contrast, 45.5% of group C chose the blue lens over the other colors but did not favor the hazel lens, which was their first choice only 4.5% of the time. Group H demonstrated the most diversity in color preference, however, 36.4% chose green as their overall lenscolor preference.
  
  
  CONCLUSIONS
  Distinct differences exist in OCL color preferences among the three ethnic groups studied. Improved understanding of this ethnic difference could increase the efficiency of the trial lens process while possibly decreasing inventory costs when one ethnic group dominates a practice patient base.
authors.affiliation: The Texas Eye Research and Technology Center, University of Houston College of Optometry, Houston, TX 77204-6052, USA. agaume@uh.edu
authors.forename: Amber
authors.initials: A
authors.lastname: Gaume
authors.forename: Thomas C
authors.initials: TC
authors.lastname: Prager
authors.forename: Jan P G
authors.initials: JP
authors.lastname: Bergmanson
authors.forename: Sam
authors.initials: S
authors.lastname: Quintero
authors.forename: John
authors.initials: J
authors.lastname: Harden
authors.forename: Judith
authors.initials: J
authors.lastname: Perrigin
authors.forename: Marc
authors.initials: M
authors.lastname: Piccolo
mesh_terms: D000293:Adolescent; D000328:Adult; D002755:Choice Behavior; D003116:Color; D003261:Contact Lenses / Q000523:psychology*; D005006:Ethnicity / Q000523:psychology*; D005260:Female; D006801:Humans; D010865:Pilot Projects