[Archeology of the radio pharmaceutical advertisement].
After Second World War, a debate sets in France the partisans and the detractors of the radio advertisement, in particular pharmaceutical advertisement. In this article, the author revises campaigns led, during the thirties, by Robert Desnos for Armand Salacrou.
UF CCI, Université Paris.
Thierry
T
Lefebvre
D000329:Advertising / Q000266:history*; D005602:France; D000077406:History of Pharmacy; D049673:History, 20th Century; D011845:Radio / Q000266:history*