Decision making under conflict: decision time as a measure of conflict strength.
Conflict and choice are closely related in that choice produces conflict and conflict is resolved by making a choice. Although conflict was invoked in psychological approaches to decision making early on (Lewin, 1931/1964), no generally accepted measure of conflict strength has been established (Tversky & Shafir, 1992). The present study introduces a model (multiattribute decision field theory) that predicts a decision time pattern depending on the conflict situation. In a risky decision-making experiment with multiattribute choice alternatives, decision time is investigated as a possible measure of conflict strength. It is shown that the model can be fitted to a complex choice pattern.
Diederich
Adele
A
School of Humanities and Social Sciences, International University Bremen, Bremen, Germany. a.diederich@iu-bremen.de
D000328:Adult; D001288:Attention; D002755:Choice Behavior; D003220:Conflict, Psychological; D003657:Decision Making; D003662:Decision Theory; D005260:Female; D006801:Humans; D007206:Individuality; D008297:Male; D009042:Motivation; D011336:Probability; D011597:Psychomotor Performance; D011930:Reaction Time; D012309:Risk-Taking