[Archeology of the radio pharmaceutical advertisement].
After Second World War, a debate sets in France the partisans and the detractors of the radio advertisement, in particular pharmaceutical advertisement. In this article, the author revises campaigns led, during the thirties, by Robert Desnos for Armand Salacrou.
Lefebvre
Thierry
T
UF CCI, Université Paris.
D000329:Advertising / Q000266:history*; D005602:France; D000077406:History of Pharmacy; D049673:History, 20th Century; D011845:Radio / Q000266:history*