Parma Hospital raises awareness of new outpatient surgical center. Thanks to continuing coverage, the patients are lining up.
Parma Community General Hospital, Parma, Ohio, opened a new ambulatory surgery center Jan. 20 with an awareness-generating campaign. The SurgiCenter was promoted with print advertising in the local newspapers, backed up by the hospital's newsletter, Informed--sent quarterly to 100,000 homes. The response has been beyond expectations.
Botvin
Judith D
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D000329:Advertising; D000846:Anniversaries and Special Events; D003159:Community-Institutional Relations; D006749:Hospital Design and Construction; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009820:Ohio; D010506:Periodicals as Topic; D013531:Surgicenters / Q000458:organization & administration*