Intensity and color of language in attitude change and emotion.
This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.
Bankhead
Tomie Day
TD
Utah State University, Logan, USA.
Bench
Amy
A
Peterson
Trisha
T
Place
Risa
R
Seiter
John S
JS
D001290:Attitude; D003118:Color Perception; D004644:Emotions; D006801:Humans; D007802:Language; D014705:Verbal Behavior