title: Opening of Hillman Cancer Center reaps generous media coverage. UPMC News Bureau enjoys results of ongoing efforts.
abstract: The new Cancer Institute (UPCI), research facility of the UPMC (University of Pittsburgh Medical Center) Health System opened in October 2002. Named The Hillman Cancer Center after noted local philanthropists, it provides a natural opportunity for the UPMC Health System News Bureau to continue its educational goals. Extensive media coverage was valued at nearly $300,000.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000047:Academies and Institutes; D000846:Anniversaries and Special Events; D002173:Cancer Care Facilities / Q000458:organization & administration*; D019033:Delivery of Health Care, Integrated; D006749:Hospital Design and Construction; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D010414:Pennsylvania; D012106:Research