title: Closing the gap in market share.
authors.affiliation: CPM Marketing Group, Middleton, Wis., USA. nanpadd@aol.com
authors.forename: Nancy V
authors.initials: NV
authors.lastname: Paddison
mesh_terms: D003258:Consumer Behavior; D004562:Electrocardiography; D005377:Financial Management, Hospital / Q000379:methods*; D006752:Hospital Planning / Q000191:economics / Q000379:methods*; D006801:Humans; D007449:Investments; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D014481:United States