title: Everybody's doing it. With the U.S. economy limping along, the unlikeliest marketers are trying to claim a niche in healthcare.
abstract: The hospital outlook might seem bleak to some investors, but a bevy of diverse companies are seeking the financial cure they believe the healthcare industry can provide. Everyone from carpet companies to trucking firms has been drawn to healthcare because of its seemingly endless consumer demand. Jeannine Rossignol, left, senior marketing manager at Xerox Corp., demonstrates a product at the recent VHA Leadership Conference in Boston.
authors.forename: Cinda
authors.initials: C
authors.lastname: Becker
mesh_terms: D020811:Biomedical Technology; D004865:Equipment and Supplies, Hospital / Q000191:economics; D019981:Health Care Sector / Q000639:trends*; D020408:Health Insurance Portability and Accountability Act; D007256:Information Systems / Q000191:economics / Q000295:instrumentation; D007374:Interior Design and Furnishings / Q000191:economics; D040541:Marketing / Q000639:trends*; D013677:Medical Laboratory Science / Q000191:economics / Q000295:instrumentation; D014481:United States