title: Intensity and color of language in attitude change and emotion.
abstract: This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.
authors.affiliation: Utah State University, Logan, USA.
authors.forename: Tomie Day
authors.initials: TD
authors.lastname: Bankhead
authors.forename: Amy
authors.initials: A
authors.lastname: Bench
authors.forename: Trisha
authors.initials: T
authors.lastname: Peterson
authors.forename: Risa
authors.initials: R
authors.lastname: Place
authors.forename: John S
authors.initials: JS
authors.lastname: Seiter
mesh_terms: D001290:Attitude; D003118:Color Perception; D004644:Emotions; D006801:Humans; D007802:Language; D014705:Verbal Behavior