title: A promise is a promise.
abstract: Philip Morris promised to "shut down instantly"if cigarettes were found to be harmful. Now that the company has admitted that "smoking causes lung cancer, heart disease, emphysema, and other serious diseases", when will they keep their promise to stop making cigarettes?
authors.affiliation: Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, New York 14263, USA. michael.cummings@roswellpark.org
authors.forename: K M
authors.initials: KM
authors.lastname: Cummings
mesh_terms: D000329:Advertising / Q000941:ethics; D003257:Consumer Product Safety; D006801:Humans; D008171:Lung Diseases / Q000209:etiology*; D012907:Smoking / Q000009:adverse effects*; D019460:Tobacco Industry / Q000941:ethics*