title: Differences in the perception of blood transfusion risk between laypeople and physicians.
abstract: BACKGROUND
  There is little objective evidence to support the commonly held belief that laypeople perceive blood transfusion risk differently from physicians. Acknowledging and characterizing such differences may improve risk communication. The objective of this study was to characterize how laypeople and physicians perceive the risks of blood transfusion in comparison with a wide variety of other hazards.
  
  
  METHODS
  A total of 161 laypeople and 91 physicians and medical trainees were surveyed in Kingston, Ontario, between March and August 2000. The perceived riskiness and other qualitative characteristics of blood transfusion and 9 other hazards were measured by psychometric scaling and principal components analysis.
  
  
  RESULTS
  The overall return rate was 100 percent, with 86 percent of surveys having no missing responses. Physicians perceived the risks of blood transfusion and most other hazards to be less dreaded and severe, but also less understood and controllable than laypeople.
  
  
  CONCLUSIONS
  Laypeople and physicians perceive risk differently for blood transfusion, but this perceptual gap between the groups for blood transfusion may be representative of a more generalized phenomenon that spans different types of hazards, both medical and nonmedical. Awareness of such differences may facilitate risk communication and shared decision making between physicians and their patients.
authors.affiliation: Department of Medicine, Queen's University, Kingston, Ontario, Canada. leedh@meds.queensu.ca
authors.forename: D H
authors.initials: DH
authors.lastname: Lee
authors.forename: M D
authors.initials: MD
authors.lastname: Mehta
authors.forename: P D
authors.initials: PD
authors.lastname: James
mesh_terms: D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D015999:Multivariate Analysis; D010465:Perception; D010820:Physicians; D012306:Risk; D065227:Transfusion Reaction