Public health. Street smart.
It can be difficult to reach people in their teens and early 20s with overt public health messages. Borrowing some of the messages and mediums of 'alternative culture' marketing can be more effective. It is possible to organise large-scale events cheaply with the right funding and entertainment partners.
Edwards
Nick
N
D000293:Adolescent; D000328:Adult; D002648:Child; D004739:England; D006277:Health Fairs; D006801:Humans; D011320:Primary Health Care / Q000458:organization & administration*; D011634:Public Health; D040241:Social Marketing; D013177:Sports