title: Innovate to speculate.
abstract: The medical device industry can learn from consumer product manufacturers in other industries about how to commercially exploit technology in ways that engage and excite consumers. This article explores the designer's contribution.
authors.affiliation: Pearson Matthews Ltd, Kingston, UK. mike.pearson@pearsonmatthews.com
authors.forename: Mike
authors.initials: M
authors.lastname: Pearson
mesh_terms: D003256:Community Participation / Q000379:methods; D003258:Consumer Behavior; D004867:Equipment Design / Q000379:methods* / Q000523:psychology / Q000639:trends; D004864:Equipment and Supplies; D006804:Ergonomics / Q000379:methods* / Q000523:psychology; D040541:Marketing / Q000379:methods*; D020380:Needs Assessment