title: Bridging the gap. Relationship marketing breathes new life into neglected populations.
authors.affiliation: University of Wisconsin-Madison Medical School, USA. mmskemp@facstaff.wisc.edu
authors.forename: Mary M
authors.initials: MM
authors.lastname: Skemp
authors.forename: James W
authors.initials: JW
authors.lastname: Peltier
authors.forename: Christopher
authors.initials: C
authors.lastname: Cochran
mesh_terms: D000328:Adult; D001249:Asthma / Q000208:ethnology* / Q000517:prevention & control; D002648:Child; D003151:Community Health Centers / Q000458:organization & administration*; D003299:Cooperative Behavior; D005192:Family Health / Q000208:ethnology*; D006297:Health Services Accessibility; D006801:Humans; D008389:Marketing of Health Services; D017057:Medically Uninsured; D008913:Minority Groups; D010342:Patient Acceptance of Health Care / Q000208:ethnology*; D010865:Pilot Projects; D011635:Public Health Administration; D011785:Quality Assurance, Health Care; D012573:School Nursing; D011795:Surveys and Questionnaires; D014922:Wisconsin