Lessons in de-branding. To revitalize a well-known brand, sometimes you have to take it apart.
Davis
Amy L
AL
davis.amy@mayo.edu
D015285:Hospital-Patient Relations; D006770:Hospitals, Group Practice / Q000458:organization & administration*; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D008910:Minnesota; D009275:Names; D009936:Organizational Innovation; D010565:Persuasive Communication; D011357:Product Line Management / Q000379:methods*; D014481:United States