title: Risk communication of the transmissible spongiform encephalopathies.
abstract: Previous chapters of this review have dealt with the scientific basis of assessing the risks from transmissible spongiform encephalopathies and how those risks should be managed. The author explores the theory and practice of risk communication and sets out the basic principles for good risk communication when dealing with uncertainty.
authors.affiliation: The Food Consultancy, 17 Vernon Road, London N8 0QD, United Kingdom.
authors.forename: D
authors.initials: D
authors.lastname: McCrea
mesh_terms: D000818:Animals; D003142:Communication; D003256:Community Participation; D006801:Humans; D017096:Prion Diseases / Q000453:epidemiology / Q000209:etiology / Q000517:prevention & control*; D018570:Risk Assessment; D012307:Risk Factors; D035502:Trust