title: Public health. Street smart.
abstract: It can be difficult to reach people in their teens and early 20s with overt public health messages. Borrowing some of the messages and mediums of 'alternative culture' marketing can be more effective. It is possible to organise large-scale events cheaply with the right funding and entertainment partners.
authors.forename: Nick
authors.initials: N
authors.lastname: Edwards
mesh_terms: D000293:Adolescent; D000328:Adult; D002648:Child; D004739:England; D006277:Health Fairs; D006801:Humans; D011320:Primary Health Care / Q000458:organization & administration*; D011634:Public Health; D040241:Social Marketing; D013177:Sports