title: An alcohol expectancy-challenge prevention program for at-risk college women.
abstract: Alcohol expectancy-challenge programs are effective in changing expectancies and reducing drinking in college men (J. Darkes & M. S. Goldman, 1993, 1998); however, recent evidence suggests this protocol might not be effective for women (M. E. Dunn, C. Lau, & I. Y. Cruz, 2000). This study was designed to reevaluate the effectiveness of a social/sexual expectancy-challenge intervention in college women reporting moderate to heavy alcohol use. Forty-six undergraduate women were randomly assigned to the prevention or control condition. Participants reported alcohol expectancies at pre- and posttest and monitored their drinking patterns daily for 6 weeks. The program was effective in changing some expectancies but did not reduce drinking. This further confirms differences in the mechanisms by which expectancy-challenge programs function for men and women.
authors.affiliation: Department of Psychology, Bowling Green State University, Ohio 43403, USA. mushere@bgnet.bgsu.edu
authors.forename: Dara R
authors.initials: DR
authors.lastname: Musher-Eizenman
authors.forename: Alexis D
authors.initials: AD
authors.lastname: Kulick
mesh_terms: D000328:Adult; D000437:Alcoholism / Q000453:epidemiology* / Q000517:prevention & control*; D005260:Female; D006801:Humans; D009042:Motivation; D010349:Patient Compliance / Q000706:statistics & numerical data*; D011314:Preventive Health Services; D012307:Risk Factors; D013334:Students; D014495:Universities