title: Straight talk. New approaches in healthcare. Hospital/physician partnerships are key to growth of market share.
abstract: Do you know who your biggest competitor is? It's probably your most loyal physician group. That's because up to 80% of hospitals are competing with their own medical staffs, according to PricewaterhouseCoopers' research. Physicians are launching revenue enhancement and diversification strategies to combat declining reimbursement and respond to the surge in demand for outpatient services.
  
  
  METHODS
  Hospital administrators need to aggressively develop economic partnerships with their medical staff. In this installment of Straight Talk, we discuss how two institutions have crafted viable hospital and physician ventures. Modern Healthcare and PricewaterhouseCoopers present Straight Talk. The session on growth strategies was held on May 6, 2003. Charles S. Lauer, publisher of Modern Healthcare, was the moderator.
authors.forename: Michael
authors.initials: M
authors.lastname: Schwartz
authors.forename: Paula
authors.initials: P
authors.lastname: McManus
authors.forename: Brett M
authors.initials: BM
authors.lastname: Hickman
authors.forename: Charles S
authors.initials: CS
authors.lastname: Lauer
mesh_terms: D001291:Attitude of Health Personnel; D004465:Economic Competition; D006759:Hospital-Physician Joint Ventures / Q000191:economics / Q000458:organization & administration*; D018578:Hospital-Physician Relations; D006801:Humans; D008505:Medical Staff, Hospital / Q000523:psychology; D014481:United States