title: We are the voice of the customer. Marketers must push to meet consumer needs.
authors.affiliation: pmarino@agmc.org
authors.forename: Phyllis B
authors.initials: PB
authors.lastname: Marino
mesh_terms: D003258:Consumer Behavior; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D019984:Quality Indicators, Health Care; D012941:Social Responsibility