Strategic planning for radiology: opening an outpatient diagnostic imaging center.
Launching a new diagnostic imaging center involves very specific requirements and roadmaps, including five major areas of change that have a direct impact on planning: Imaging and communication technology Finances and reimbursement Ownership structure of imaging entities Critical workforce shortages Imaging is moving outside radiology First, planning must focus on the strategic level of any organization, whether it is a multi-national corporation or a six-person radiology group. Think of all organizations as a triangle with three horizontal levels: strategic, managerial and operational. The strategic level of decision-making is at the top of the triangle, and here is where planning must take place. For strategic planning to work, there must be focused time and energy spent on this activity, usually away from the reading room and imaging center. There are five planning strategies, which must have the explicit goal of developing and growing the imaging center. The five strategies are: Clinical and quality issues, Governance and administration, Technology, Relationships, Marketing and business development. The best way to plan and implement these strategies is to create work groups of radiologists, technologists, and administrative and support staff. Once the group agrees on the strategy and tactic, it takes responsibility for implementation. Embarking on the launch of a new outpatient diagnostic imaging center is no small undertaking, and anyone who has struggled with such an endeavor can readily attest to the associated challenges and benefits. Success depends on many things, and one of the most important factors relates to the amount of time and the quality of effort spent on strategic planning at the outset. Neglecting or skimping on this phase may lead to unforeseen obstacles that could potentially derail the project.
Leepson
Evan
E
GE Medical Systems, Potomac, Md., USA. evan.leepson@med.ge.com
D000554:Ambulatory Care Facilities / Q000458:organization & administration*; D003195:Computer Communication Networks; D003659:Decision Making, Organizational; D004465:Economic Competition; D006075:Governing Board; D008389:Marketing of Health Services; D017146:Models, Organizational; D009936:Organizational Innovation; D010067:Ownership; D010934:Planning Techniques; D011871:Radiology / Q000458:organization & administration*; D011873:Radiology Information Systems; D012051:Reimbursement Mechanisms; D014481:United States