title: Treating patients like customers. Despite recent gains, healthcare still has a lot to learn about measuring satisfaction. Interview by Richard K. Thomas.
authors.forename: Dennis
authors.initials: D
authors.lastname: Kaldenberg
authors.forename: Harold
authors.initials: H
authors.lastname: Dickson
authors.forename: Scott
authors.initials: S
authors.lastname: MacStravic
authors.forename: Adam
authors.initials: A
authors.lastname: diPaula
mesh_terms: D019538:Health Care Surveys; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D011369:Professional-Patient Relations; D014481:United States