title: Customer relationship management. Serving stakeholders catches on enterprisewide.
authors.forename: Fred D
authors.initials: FD
authors.lastname: Baldwin
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D019451:Information Management; D009937:Organizational Objectives; D012308:Risk Management / Q000458:organization & administration; D012984:Software; D014481:United States