Strengthening the persuasive impact of fear appeals: the role of action framing.
Ruiter
Robert A C
RA
Department of Experimental Psychology, Maastricht University, The Netherlands. r.ruiter@psychology.unimaas.nl
Kok
Gerjo
G
Verplanken
Bas
B
van Eersel
Gerdien
G
D001943:Breast Neoplasms / Q000175:diagnosis; D005239:Fear; D005260:Female; D015438:Health Behavior; D006801:Humans; D009042:Motivation; D010565:Persuasive Communication; D016353:Self-Examination