title: [Professional practice in the family health program: representations and subjectivity].
abstract: The Family Health Program ("Programa Saúde da Familia", PSF) is a new way of thinking-making health, a new proposal that brings as basic question the process of humanization in the care of user(s) of health service. The professionals that take part in this process are important for this change. Based on the principles of the theory of social representations, this article shows the opinions elaborated by PSF professionals, which are related to their practice, identifying the way they see themselves as well as how others see them, including the way society represents itself in this practicing. This practice is classified between positive and negative poles by the actors responsible to carry it out every day.
authors.affiliation: Serviços de Saúde pelo Curso de Mestrado Acadêmico em Saúde Pública, Universidade Estadual do Ceara.
authors.forename: Maria Rocineide
authors.initials: MR
authors.lastname: da Silva
authors.forename: Maria Salete
authors.initials: MS
authors.lastname: Jorge
mesh_terms: D001938:Brazil; D005192:Family Health; D006291:Health Policy; D006293:Health Promotion; D006808:Humanism; D006801:Humans; D011320:Primary Health Care / Q000458:organization & administration; D011364:Professional Practice; D016730:Program Development; D015397:Program Evaluation