title: Why most interventions to improve physician prescribing do not seem to work.
authors.affiliation: Division of General Internal Medicine, Department of Medicine, University of Alberta, Walter Mackenzie Health Sciences Centre, Edmonton, Alta. me2.majumdar@ualberta.ca
authors.forename: Sumit R
authors.initials: SR
authors.lastname: Majumdar
authors.forename: Stephen B
authors.initials: SB
authors.lastname: Soumerai
mesh_terms: D000368:Aged; D003157:Community Pharmacy Services / Q000458:organization & administration; D011307:Drug Prescriptions / Q000592:standards*; D004359:Drug Therapy, Combination; D017723:Drug Utilization Review / Q000458:organization & administration*; D005194:Family Practice / Q000592:standards; D006801:Humans; D010595:Pharmacists / Q000458:organization & administration; D010818:Practice Patterns, Physicians' / Q000592:standards*; D017749:Total Quality Management / Q000458:organization & administration*