An oceanside field experiment on background music effects on the restaurant tab.
Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock or classical) did not matter.
Lammers
H Bruce
HB
Department of Marketing, College of Business and Economics, California State University, Northridge, 91330-8377, USA. bruce.lammers@csun.edu
D001290:Attitude; D006801:Humans; D009146:Music; D012147:Restaurants / Q000191:economics*; D012919:Social Behavior; D013016:Sound