title: Hospitals offer unconventional services in hopes of attracting future patients.
abstract: Faced with shrinking patient rolls and reduced federal support, hospitals across the country are offering a wide variety of new and--for them--unconventional services to bolster their finances. Although the services themselves aren't always profitable, hospital administrators hope the programs will give their facilities a positive image and persuade customers to return when they need medical care.
authors.forename: Laralyn
authors.initials: L
authors.lastname: Sasaki
mesh_terms: D003159:Community-Institutional Relations; D003258:Consumer Behavior; D020446:Fitness Centers; D006266:Health Education; D006293:Health Promotion; D006754:Hospital Restructuring / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D009820:Ohio; D011357:Product Line Management