title: Challenges for the sensory sciences from the food and wine industries.
authors.affiliation: Section of Neurobiology, Physiology and Behavior and Department of Viticulture and Enology, University of California, Davis, California 95616, USA. ctsimons@ucdavis.edu
authors.forename: Christopher T
authors.initials: CT
authors.lastname: Simons
authors.forename: Ann C
authors.initials: AC
authors.lastname: Noble
mesh_terms: D000818:Animals; D003258:Consumer Behavior; D005502:Food; D005518:Food Preferences / Q000502:physiology / Q000523:psychology*; D006801:Humans; D011603:Psychophysiology; D012677:Sensation / Q000502:physiology*; D013003:Somatosensory Cortex / Q000502:physiology; D014920:Wine