Web surveys' hidden hazards.
The same question posed on the Web and in print can yield very different answers, dramatically distorting survey results and misleading management. But, as psychologist Palmer Morrel-Samuels demonstrates, the problems are readily fixed.
Morrel-Samuels
Palmer
P
Employee Motivation and Performance Assessment, Ann Arbor, Michigan, USA.
D003132:Commerce; D003625:Data Collection / Q000379:methods*; D006801:Humans; D020407:Internet; D011594:Psychometrics; D011639:Public Opinion; D015203:Reproducibility of Results; D014481:United States