title: The leadership role of general practice in public health: advocating a ban of direct-to-consumer advertising of prescription drugs in New Zealand. 'Possums in the headlights?'.
authors.forename: Les
authors.initials: L
authors.lastname: Toop
authors.forename: Dee
authors.initials: D
authors.lastname: Richards
authors.forename: Tony
authors.initials: T
authors.lastname: Dowell
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D001291:Attitude of Health Personnel; D003362:Cost-Benefit Analysis; D004345:Drug Industry / Q000191:economics / Q000331:legislation & jurisprudence*; D011307:Drug Prescriptions; D005194:Family Practice; D006801:Humans; D007857:Leadership; D009520:New Zealand; D010358:Patient Participation; D010819:Physician's Role; D011634:Public Health / Q000592:standards; D014481:United States