title: Assets for mastering media relations.
authors.affiliation: Steinerman Biomedical Communications, Woodmere, NY, USA. prsteinerman@aol.com
authors.forename: Peter
authors.initials: P
authors.lastname: Steinerman
mesh_terms: D000329:Advertising / Q000379:methods; D001709:Biotechnology / Q000458:organization & administration*; D003142:Communication; D016520:Entrepreneurship / Q000458:organization & administration*; D033181:Information Dissemination / Q000379:methods*; D016247:Information Storage and Retrieval / Q000379:methods*; D007373:Interinstitutional Relations; D040541:Marketing / Q000379:methods*; D008402:Mass Media; D010934:Planning Techniques; D011641:Public Relations; D011643:Publishing; D014481:United States