The effect of movie portrayals on audience attitudes about nontraditional families and sexual orientation.
This study examined the impact of motion pictures about the family on viewers' attitudes about family life and sexual orientation. Viewers were randomly assigned to view either Father of the Bride II (control group) or Object of My Affection (treatment group). Viewers' attitudes toward nontraditionalism and homosexuality were assessed before and after viewing their respective film. Treatment and control groups significantly differed in their attitudes toward nontraditionalism, but did not significantly differ in their attitudes toward homosexuals after viewing their respective films. However, the treatment group experienced more favorable attitudes toward homosexuals than the control group after viewing the film. Gender differences were also observed. Men were less tolerant of homosexuals and held fewer nontraditional beliefs about the family than women. Implications and discussion follow.
Mazur
Michelle A
MA
Department of Communication, University of Oklahoma, Norman 73019, USA. shellann@ou.edu
Emmers-Sommer
Tara M
TM
D000328:Adult; D001290:Attitude; D005190:Family; D005191:Family Characteristics; D005260:Female; D018452:Homosexuality, Female; D018451:Homosexuality, Male; D006801:Humans; D007858:Learning; D008297:Male; D008875:Middle Aged; D009040:Motion Pictures; D011582:Psychological Theory; D012725:Sexual Behavior