title: Bradley vs. Gore: how media covered proposals for health insurance reform in the context of the 2000 presidential campaign.
abstract: This study examines how often national media reported key aspects of Senator Bill Bradley's and Vice President Al Gore's proposals for health insurance reform during the 2000 Democratic primary campaign. The results show that news media reported on Bradley's plan and major features of his plan significantly more often than Gore's. Additionally, few reports contained explicit comparisons that explained which plan would have covered more people or cost more. Public health and media professionals need to work together to improve the quality of information the public depends on to develop views about and support for the uninsured.
authors.affiliation: Department of Health Policy and Administration, School of Public Health, University of North Carolina at Chapel Hill, 27599, USA. fmebane@unc.edu
authors.forename: Felicia
authors.initials: F
authors.lastname: Mebane
mesh_terms: D015706:Bibliometrics; D003142:Communication; D018166:Health Care Reform / Q000331:legislation & jurisprudence*; D006801:Humans; D007348:Insurance, Health / Q000331:legislation & jurisprudence*; D008402:Mass Media / Q000706:statistics & numerical data*; D017057:Medically Uninsured; D011057:Politics; D011634:Public Health; D014481:United States