title: Baptist Hospital East conducts successful target marketing.
abstract: A targeted marketing program at Baptist Hospital East, Louisville, Ky., has worked successfully to strengthen the hospital's relationships with the employers and employees in the hospital's marketing area. Also, the program strengthens Baptist East's BaptistWorx occupational medicine program and complements the hospital's traditional advertising.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D017598:Efficiency, Organizational; D006764:Hospitals, Community / Q000458:organization & administration*; D007629:Kentucky; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000592:standards; D009787:Occupational Medicine / Q000458:organization & administration*; D019982:Organizational Case Studies