title: Success is in the eye of the beholder.
authors.forename: Rose Mary
authors.initials: RM
authors.lastname: Carroll-Johnson
mesh_terms: D000329:Advertising / Q000379:methods / Q000706:statistics & numerical data; D002140:California / Q000453:epidemiology; D006078:Government Programs / Q000193:education / Q000379:methods* / Q000706:statistics & numerical data; D006801:Humans; D016540:Smoking Cessation / Q000379:methods* / Q000706:statistics & numerical data