title: Web site offers freedom of choice. Phoenix Children's Hospital strong on making "connections".
abstract: Phoenix Children's Hospital, Phoenix, Ariz., offers an easily-navigated web site with an extraordinary variety of hospital-specific information. The site was revised last year when the hospital moved into new facilities. A cross-functional team of Phoenix Children's employees worked with the design team. One improvement is an excellent new client management system. The price tag for the new site was a mere $40,000, thanks to the vendors' strong committment to the hospital.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D001130:Arizona; D002648:Child; D003159:Community-Institutional Relations; D005653:Fund Raising; D006776:Hospitals, Pediatric / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services; D019982:Organizational Case Studies; D011641:Public Relations