title: Web surveys' hidden hazards.
abstract: The same question posed on the Web and in print can yield very different answers, dramatically distorting survey results and misleading management. But, as psychologist Palmer Morrel-Samuels demonstrates, the problems are readily fixed.
authors.affiliation: Employee Motivation and Performance Assessment, Ann Arbor, Michigan, USA.
authors.forename: Palmer
authors.initials: P
authors.lastname: Morrel-Samuels
mesh_terms: D003132:Commerce; D003625:Data Collection / Q000379:methods*; D006801:Humans; D020407:Internet; D011594:Psychometrics; D011639:Public Opinion; D015203:Reproducibility of Results; D014481:United States