title: Marketing biotechnology with a Gallic flair.
authors.affiliation: France Innovation Scientifique et Transfert, FIST, Paris, France. acj@fist.fr
authors.forename: Anne Catherine
authors.initials: AC
authors.lastname: Jouanneau
mesh_terms: D001709:Biotechnology / Q000191:economics / Q000458:organization & administration*; D003132:Commerce / Q000191:economics / Q000458:organization & administration; D016520:Entrepreneurship / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D005602:France; D006077:Government Agencies / Q000191:economics / Q000458:organization & administration*; D007373:Interinstitutional Relations; D017146:Models, Organizational; D010067:Ownership / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D017149:Private Sector / Q000191:economics / Q000458:organization & administration; D017150:Public Sector / Q000191:economics / Q000458:organization & administration; D013673:Technology Assessment, Biomedical / Q000191:economics / Q000379:methods* / Q000639:trends; D018581:Technology Transfer; D014495:Universities / Q000191:economics / Q000458:organization & administration*