title: Where are the bariatric bypass ads? The answer, my friend, is bloomin' on the Web.
abstract: If you look up bariatric, or gastric bypass surgery on the Internet, you'll find 9,000 entries or more, depending on the search engine used. Some of these, but not all, are from hospitals and healthcare systems, most of which have more requests than they can handle. We look at the publicity for bariatric surgery presented by St. Cloud Hospital in St. Cloud, Minn.; Holy Name Hospital, Teaneck, N.J.; Kuakini Medical Center, Honolulu, Hawaii; and Cincinnati Children's Medical Center, Cincinnati, Ohio.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising / Q000379:methods*; D015390:Gastric Bypass; D006761:Hospitals; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States