title: Ethics of institutional marketing: role of physicians.
authors.affiliation: Department of Surgery (M580), University of Missouri, One Hospital Drive, Columbia, MO 65212, USA. jonesjw@health.missouri.edu
authors.forename: James W
authors.initials: JW
authors.lastname: Jones
authors.forename: Laurence B
authors.initials: LB
authors.lastname: McCullough
authors.forename: Bruce W
authors.initials: BW
authors.lastname: Richman
mesh_terms: D000329:Advertising / Q000941:ethics*; D004992:Ethics, Medical; D006739:Hospital Administration / Q000941:ethics*; D008389:Marketing of Health Services / Q000941:ethics*; D010819:Physician's Role; D014481:United States