title: Defining the healthcare market--a critical precursor to your strategic plan.
authors.affiliation: The Riner Group, Inc., 1034 Brentwood Blvd., Suite 1640, St. Louis, MO 63117, USA.
authors.forename: Jason
authors.initials: J
authors.lastname: Cummings
authors.forename: Ronald N
authors.initials: RN
authors.lastname: Riner
mesh_terms: D019981:Health Care Sector; D006284:Health Plan Implementation / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics; D014481:United States