[Marketing aspects of managing of health care delivery to patients with sexually transmitted infections in modern practice].
The article is devoted to the study of scientific-and-practical researches carried out in the field of management, organization, and marketing of medical care provided to patients presenting with infections transmitted through sexual contacts. The conducted investigations proved to be of current concern as evidenced by the analysis of the relevant literature now available, based on which analysis major lines of further research have been outlined, that include problems of marketing, process, strategic management and planning of activities of the health system in the face of the impact of the external conditions and within the framework of the market economy existing in the country.
Martynenko
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D003362:Cost-Benefit Analysis; D003695:Delivery of Health Care / Q000191:economics* / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D011216:Practice Management, Medical / Q000458:organization & administration; D012749:Sexually Transmitted Diseases / Q000188:drug therapy / Q000191:economics*; D014455:Ukraine