title: Insuring satisfaction. Health plans are steadily upgrading their customer relationship management capabilities.
authors.forename: Mark
authors.initials: M
authors.lastname: Hagland
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans; D003195:Computer Communication Networks; D003258:Consumer Behavior; D017598:Efficiency, Organizational; D006301:Health Services Needs and Demand; D006801:Humans; D007256:Information Systems / Q000592:standards*; D008329:Managed Care Programs / Q000458:organization & administration*; D012308:Risk Management; D012984:Software; D018511:Systems Integration; D014481:United States