Benefits and barriers to the consumption of a vegetarian diet in Australia.
OBJECTIVE
The aim of this study was to examine consumers' perceived benefits and barriers to the consumption of a vegetarian diet.


METHODS
Survey (written questionnaire) that included questions on perceived benefits and barriers to the consumption of a vegetarian diet.


METHODS
South Australia.


METHODS
Six hundred and one randomly selected South Australians.


RESULTS
The main perceived barriers to adopting a vegetarian diet were enjoying eating meat and an unwillingness to alter eating habits. This was the case for men, women and all age groups, although there were sex and age differences present in over half of the barrier items. For example, family food preferences were a greater problem for women than for men, while the oldest group was more likely to agree that humans are 'meant' to eat meat than the younger groups. The main benefits associated with vegetarian diets were health benefits: increased fruit and vegetable intake, decreased saturated fat intake, weight control. Animal welfare-related benefits and disease prevention were also important. Age and sex differences were apparent, although age differences were more important than sex differences.


CONCLUSIONS
The majority of respondents perceived there to be health benefits associated with the consumption of a vegetarian diet, but also, predictably, enjoyed eating meat. Given this, it is likely that interest in plant-based diets that contain some meat is higher than that in no-meat diets. An understanding of the perceived benefits and barriers of consuming a vegetarian diet will allow the implementation of strategies to influence meat and vegetarianism beliefs, dietary behaviour and, hence, public health.
Lea
Emma
E
School of Health Sciences, Deakin University, 221 Burwood Highway, Burwood, 3125, Australia. emmalea@deakin.edu.au
Worsley
Anthony
A
D000293:Adolescent; D000328:Adult; D000367:Age Factors; D000368:Aged; D000369:Aged, 80 and over; D000827:Animal Welfare; D000818:Animals; D014676:Diet, Vegetarian / Q000009:adverse effects / Q000523:psychology / Q000706:statistics & numerical data; D005247:Feeding Behavior; D005260:Female; D005518:Food Preferences; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008460:Meat; D008875:Middle Aged; D012737:Sex Factors; D013021:South Australia; D011795:Surveys and Questionnaires