Capturing your marketing ROI.
Accurate measurements of marketing ROI can highlight which marketing projects are most effective in enhancing revenue. Calls to call centers can be documented and matched with patient records. Extensive recordkeeping and reporting capabilities are available with call center software packages. Callers to call centers tend to be more engaged than other healthcare consumers.
Spiegelman
Paul
P
The Beryl Companies, Dallas, USA. paul.spiegelman@beryl.net
D000066:Accounting; D004282:Documentation; D017598:Efficiency, Organizational; D005377:Financial Management, Hospital / Q000379:methods*; D006801:Humans; D007253:Information Centers / Q000458:organization & administration / Q000706:statistics & numerical data*; D007449:Investments / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics*; D014481:United States