title: Capturing your marketing ROI.
abstract: Accurate measurements of marketing ROI can highlight which marketing projects are most effective in enhancing revenue. Calls to call centers can be documented and matched with patient records. Extensive recordkeeping and reporting capabilities are available with call center software packages. Callers to call centers tend to be more engaged than other healthcare consumers.
authors.affiliation: The Beryl Companies, Dallas, USA. paul.spiegelman@beryl.net
authors.forename: Paul
authors.initials: P
authors.lastname: Spiegelman
mesh_terms: D000066:Accounting; D004282:Documentation; D017598:Efficiency, Organizational; D005377:Financial Management, Hospital / Q000379:methods*; D006801:Humans; D007253:Information Centers / Q000458:organization & administration / Q000706:statistics & numerical data*; D007449:Investments / Q000191:economics; D008389:Marketing of Health Services / Q000191:economics*; D014481:United States