title: [Communication prostheses and behavioral alignment in hospital leaflets].
abstract: Review was made of publications that describe experience with printed material distributed to the lay public in hospital institutions. From the 146 leaflets examined, those aimed at professionals or disabled people, thus leaving 75 papers that illustrate the present pattern for the rationality behind the production, use and evaluation of this type of resource. In a general manner, such leaflets invest in the power of "ideal printed information" to align behavior with the hospital's biomedical agenda. The underlying rationality that permeates them perceives the "perfect information package" as one that efficiently describes its technical content for the purpose of unidirectional persuasion, is up-to-date in relation to readability scales and embellished by graphic design, and emphasizes the priorities defined by the professionals. Such "communication prostheses" should be capable of electronic validation by means of software suitable for proportioning the "doses" to the subject matter. Information as a drug, cognitivism, the lack of research on message reception and the need for communicative action for the deconstruction of systems of closed thinking within the hospital environment have been discussed.
authors.affiliation: Escola Nacional de Saúde Pública, Fundação Oswaldo Cruz, Rio de Janeiro, RJ, Brasil. paulor@inca.gov.br
authors.forename: Paulo Roberto
authors.initials: PR
authors.lastname: Vasconcellos-Silva
authors.forename: Francisco Javier Uribe
authors.initials: FJ
authors.lastname: Rivera
authors.forename: Brani
authors.initials: B
authors.lastname: Rozemberg
mesh_terms: D001519:Behavior; D003071:Cognition; D003144:Communication Barriers; D004494:Education Department, Hospital; D006293:Health Promotion; D006801:Humans; D010174:Pamphlets; D010353:Patient Education as Topic / Q000379:methods*