Retail 101: ringing up hospital sales.
Healthcare organizations can recapture lost revenue by offering healthcare products in on-site retail outlets. Healthcare organizations should look for retail opportunities inside the facility, customizing products to the subspecialty services offered. The products should meet the needs of their captive audience of patients, visitors, and employees. The retail outlets should be located in easily accessible areas where traffic flow is heaviest.
Thompson
Mindy
M
Simply Retail, Inc., Minneapolis, USA. mindy@simplyretailinc.com
D004470:Economics, Medical; D005377:Financial Management, Hospital / Q000379:methods*; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D011357:Product Line Management; D013038:Specialization; D014481:United States