title: Mad cows and englishmen: the economics of reputation and trust.
authors.affiliation: Manitoba Health, Winnipeg, MB, Canada. iwilkinson@gov.mb.ca
authors.forename: Ian
authors.initials: I
authors.lastname: Wilkinson
mesh_terms: D003132:Commerce / Q000191:economics / Q000941:ethics*; D003258:Consumer Behavior; D006801:Humans; D007449:Investments; D007753:Laboratories / Q000191:economics; D011641:Public Relations; D035502:Trust