In-store selection of wine -- no evidence for the mediation of music?
435 visitors to a wine store were observed as part of a field-study replication wherein product purchase was measured under various music conditions. Contrary to previous findings from a much smaller study, the use of stereotypically representative music to mediate associated product choices showed no significant effects.
Hume
Louise
L
Heriot-Watt University, Edinburgh, UK.
Dodd
Christopher A
CA
Grigg
Nigel P
NP
D001290:Attitude; D003132:Commerce; D003258:Consumer Behavior; D004777:Environment; D006801:Humans; D009146:Music; D015203:Reproducibility of Results; D012919:Social Behavior; D011795:Surveys and Questionnaires; D014473:Unconscious, Psychology; D014920:Wine