title: Tips from the field...marketing pays off: increasing your influence in purchasing decisions.
authors.forename: Jill Schlabig
authors.initials: JS
authors.lastname: Williams
mesh_terms: D001698:Biomedical Engineering / Q000191:economics / Q000458:organization & administration*; D002017:Budgets / Q000379:methods*; D003142:Communication; D003258:Consumer Behavior; D003661:Decision Support Techniques; D040541:Marketing / Q000379:methods* / Q000458:organization & administration*; D015279:Organizational Culture; D009937:Organizational Objectives; D011367:Professional Staff Committees / Q000458:organization & administration; D012017:Referral and Consultation / Q000458:organization & administration; D014481:United States