title: Current issues in dental practice management. Part 2. Pricing policy in dental practice.
abstract: This is the second in a series of articles exploring some of the issues facing dentists coming to terms with working in the 'brave new world'. It examines the complex issues of understanding how pricing works, determining the price of a product or service, communicating this to customers, and understanding how people perceive prices and price changes.
authors.affiliation: Faculty of Dentistry, The University of Hong Kong, 6/F Prince Philip Dental Hospital, 34 Hospital Road, Sai Ying Pun, Hong Kong SAR, PR China. newsome@hkucc.hku.hk
authors.forename: Philip R H
authors.initials: PR
authors.lastname: Newsome
mesh_terms: D003812:Dentist-Patient Relations; D004465:Economic Competition; D005250:Fees, Dental; D017048:Health Care Costs; D006301:Health Services Needs and Demand; D006801:Humans; D010350:Patient Credit and Collection; D011215:Practice Management, Dental / Q000191:economics*