title: Let your name be known. OB-GYN practice's marketing strategies keep it prominent in community.
abstract: Take a large dose of innovation, add a dollop of shrewd business sense and a heaping measure of community awareness, mix well, and you get the marketing success enjoyed by San Dimas Medical Group Inc. of Bakersfield, Calif. The practice has established wide name recognition, become a community benefactor and positioned itself as the practice that local women want to visit for a wide range of health concerns.
authors.affiliation: lhs@mgma.com
authors.forename: Lisa H
authors.initials: LH
authors.lastname: Schneck
mesh_terms: D002017:Budgets; D003159:Community-Institutional Relations; D005260:Female; D006176:Gynecology / Q000458:organization & administration*; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D009774:Obstetrics / Q000458:organization & administration*; D009937:Organizational Objectives; D014481:United States