title: When bad things happen to good science: the unpredictable career of an idea.
authors.forename: Marjorie K
authors.initials: MK
authors.lastname: Jeffcoat
mesh_terms: D000329:Advertising; D000571:American Dental Association; D003257:Consumer Product Safety; D018865:Dental Research; D006801:Humans; D007598:Journalism, Dental; D014481:United States; D014956:Writing