title: Pharma marketers can use the net to turn consumer demand into requests and enhance compliance, but not without "push-back".
authors.affiliation: SBernardMD@aol.com
authors.forename: Stan
authors.initials: S
authors.lastname: Bernard
mesh_terms: D003256:Community Participation / Q000639:trends*; D004345:Drug Industry / Q000639:trends*; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D040541:Marketing / Q000379:methods*; D014481:United States