title: "Direct to consumer" advertising of drugs in Canada could add pound 550m to healthcare costs.
authors.forename: David
authors.initials: D
authors.lastname: Spurgeon
mesh_terms: D000329:Advertising / Q000191:economics*; D002170:Canada; D016527:Drug Costs; D004345:Drug Industry / Q000191:economics*; D017048:Health Care Costs / Q000639:trends*; D006801:Humans; D007250:Inflation, Economic