title: Which way is up? How healthcare marketing stays afloat in tough economic times. Interview by Richard K. Thomas.
authors.forename: Karen
authors.initials: K
authors.lastname: Endresen
authors.forename: Max
authors.initials: M
authors.lastname: Francis
authors.forename: William
authors.initials: W
authors.lastname: Gombeski
mesh_terms: D017598:Efficiency, Organizational / Q000191:economics; D020407:Internet; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D014481:United States