title: A user's guide to marketing ROI.
authors.affiliation: anneklein@borgess.com
authors.forename: Anne
authors.initials: A
authors.lastname: Klein
authors.forename: Tracy
authors.initials: T
authors.lastname: Swartzendruber
mesh_terms: D017598:Efficiency, Organizational; D017408:Guidelines as Topic; D007449:Investments; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D009937:Organizational Objectives; D014481:United States