A user's guide to marketing ROI.
Klein
Anne
A
anneklein@borgess.com
Swartzendruber
Tracy
T
D017598:Efficiency, Organizational; D017408:Guidelines as Topic; D007449:Investments; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D009937:Organizational Objectives; D014481:United States