title: THE IMPORTANCE OF ODOR AS A NONFUNCTIONAL COMPONENT OR ODOR-A TOOL OF MARKETING.
mesh_terms: D000329:Advertising; D002617:Chemical Industry; D002626:Chemistry, Pharmaceutical; D040541:Marketing; D009812:Odorants; D010476:Perfume; D011584:Psychology
chemical_list: D010476:Perfume
keywords: ADVERTISING; CHEMICAL INDUSTRY; CHEMISTRY, PHARMACEUTICAL; ODORS; PERFUME; PSYCHOLOGY