Beebe reaches 'summer friends'. Temporary residents of the Delaware shore are valued resource.
Nearly half the residents in the shore area surrounding Beebe Medical Center, Lewes, Del., live there part-time. This year, the Beebe Medical Foundation initiated a campaign to familiarize these "summer friends" with the hospital's services and its need for financial support. Marketers developed a package of gifts and specially-designed print materials for foundation members to distribute personally.
D003159:Community-Institutional Relations; D003691:Delaware; D005653:Fund Raising / Q000379:methods*; D006693:Holidays; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D033181:Information Dissemination; D008389:Marketing of Health Services / Q000379:methods*; D014195:Travel