And a baby shall lead them. Fairview Hospital branding campaign features centers of excellence.
Fairview Hospital, Cleveland, enjoyed its image as 'the baby hospital,' but needed to expand public awareness. It uses the baby image in a multi-media campaign, "Moving Life Ahead," which will continue through 2004 to promote its growing range of specialty services. Fairview Hospital is part of the Cleveland Clinic System.
D000329:Advertising / Q000379:methods*; D006764:Hospitals, Community / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D007223:Infant; D007224:Infant Care; D007231:Infant, Newborn; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D011357:Product Line Management