Saint Francis adapts women's cardiac risk campaign for Missouri.
Saint Francis Medical Center, Cape Girardeau, Mo., became the first hospital in Missouri to promote the VHA national initiative, Women's HeartAdvantage. Marketers incorporated Women's HeartAdvantage materials into the broader marketing plan for the Saint Francis Heart Institute. Using both traditional and innovative media, they're spreading the word that heart disease is woman's greatest health risk.
D003159:Community-Institutional Relations; D005260:Female; D006293:Health Promotion / Q000458:organization & administration*; D006331:Heart Diseases / Q000517:prevention & control*; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008923:Missouri; D012307:Risk Factors; D016387:Women's Health