title: And a baby shall lead them. Fairview Hospital branding campaign features centers of excellence.
abstract: Fairview Hospital, Cleveland, enjoyed its image as 'the baby hospital,' but needed to expand public awareness. It uses the baby image in a multi-media campaign, "Moving Life Ahead," which will continue through 2004 to promote its growing range of specialty services. Fairview Hospital is part of the Cleveland Clinic System.
mesh_terms: D000329:Advertising / Q000379:methods*; D006764:Hospitals, Community / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D007223:Infant; D007224:Infant Care; D007231:Infant, Newborn; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D011357:Product Line Management