Smokers' willingness to protect children from secondhand smoke.
OBJECTIVE
To examine the effectiveness of a secondhand smoke media campaign on adult smokers' willingness to protect children from secondhand smoke.


METHODS
Following a series of community awareness ads, a random sample of 390 adult smokers was surveyed via telephone regarding their perceptions of secondhand smoke.


RESULTS
Seeing or hearing the ads was significantly associated with intentions to personally smoke outside of the home and to ask visitors to smoke outside. Most smokers were committed to protecting children from secondhand smoke.


CONCLUSIONS
Secondhand-smoke media campaigns can positively affect smokers' knowledge of the dangers of secondhand smoke and future intentions to protect others from secondhand smoke.
King
Keith A
KA
Health Promotion and Education Program, University of Cincinnati, Cincinnati, OH 45221-0002, USA. keith.king@uc.edu
Vidourek
Rebecca A
RA
Creighton
Stephanie
S
Vogel
Stephanie
S
D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D002648:Child; D005260:Female; D015438:Health Behavior; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006306:Health Surveys; D006801:Humans; D007629:Kentucky; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D012907:Smoking / Q000523:psychology*; D014028:Tobacco Smoke Pollution / Q000009:adverse effects / Q000517:prevention & control*
D014028:Tobacco Smoke Pollution