title: Naked reverse: unexpected plays for exceptional results.
abstract: Following the herd is easy when it comes to business ventures. But if you really want to start something new, you must first carefully think it through. Learn some ways to do that before you set out on a new path.
authors.affiliation: University of Colorado at Denver, USA. edward.oconnor@cudenver.edu
authors.forename: Edward J
authors.initials: EJ
authors.lastname: O'Connor
authors.forename: C Marlena
authors.initials: CM
authors.lastname: Fiol
authors.forename: Gerry
authors.initials: G
authors.lastname: Dewil
mesh_terms: D003405:Creativity; D004465:Economic Competition; D016520:Entrepreneurship; D008389:Marketing of Health Services; D009936:Organizational Innovation; D008486:Physician Executives; D013531:Surgicenters / Q000191:economics / Q000458:organization & administration*; D014481:United States