title: Pharmaceutical promotion: don't throw the baby out with the bathwater.
abstract: Spending on prescription drugs and promotion by the pharmaceutical industry grew substantially during the past ten years. Does the greater exposure offered by promotion fill a needed educational gap, or does it merely promote inappropriate use? This paper uses two recent studies to explore this question, presenting a framework in which the impact of promotion depends upon the level of evidence and consensus on drug use.
authors.affiliation: Zynx Health Inc., Beverly Hills, California, USA.
authors.forename: Robert W
authors.initials: RW
authors.lastname: Dubois
mesh_terms: D032921:Consensus; D004345:Drug Industry / Q000191:economics / Q000639:trends*; D011307:Drug Prescriptions / Q000191:economics / Q000706:statistics & numerical data; D004363:Drug Utilization / Q000706:statistics & numerical data*; D019538:Health Care Surveys; D006300:Health Services Misuse; D006801:Humans; D040541:Marketing / Q000639:trends*; D010358:Patient Participation; D010818:Practice Patterns, Physicians' / Q000706:statistics & numerical data*; D014481:United States