title: [Consumer expectations for livestock farming and food safety].
abstract: Food safety optimization measures neglect the consumers' psychological requirements. To avoid guilt--delight-discords, problems of livestock farming are not registered in the first place. Food checks at the purchase are felt to be a matter of the consumer's own competence, using his five senses and primarily seen as a tasting test. Market mechanisms supply additional safety in the background. Consumer behavior in acute crises must be seen from the point of protective magie. Governmental pre-tests raise doubts on the consumer's shopping competence, they are felt to be insulting and unreliable. Certificates and quality seals only stand a chance as complimentary service to the consumer's own competence.
authors.forename: C B
authors.initials: CB
authors.lastname: Melchers
mesh_terms: D000822:Animal Husbandry / Q000379:methods / Q000592:standards*; D000827:Animal Welfare; D000818:Animals; D003258:Consumer Behavior; D003257:Consumer Product Safety; D006801:Humans; D008460:Meat / Q000592:standards*