title: Small community hospital turnaround requires niche marketing.
authors.affiliation: Capitol Health Management, Inc., Astoria, N.Y., USA. rjamd@aol.com
authors.forename: Robert
authors.initials: R
authors.lastname: Aquino
mesh_terms: D002391:Catchment Area, Health; D006764:Hospitals, Community / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D017060:Patient Satisfaction; D010820:Physicians; D011357:Product Line Management; D014481:United States