The power of purple.
A brand is a promise. It sets a tone and expectation for patients that are negotiating an often-over-whelming health care setting. Enhancing your brand identity, when done successfully, will ultimately create an emotional bond to the care you are providing. People like brands, and want to believe in something special. Incorporating color into your branding strategy can foster an emotional impact upon your patients, one patient at a time.
Gershenson
Terri Ann
TA
Cardiac Services, North Shore University Hospital, 300 Community Drive, Manhasset, New York 11030, USA. tgershen@nshs.edu
Milone
Barbara
B
Somerville
Susan
S
Mann-Finnerty
Kathy
K
D016507:Cardiology Service, Hospital / Q000458:organization & administration*; D003116:Color; D006801:Humans; D009518:New York; D017060:Patient Satisfaction; D011357:Product Line Management