title: The E in marketing: ethics in the age of misbehavior.
authors.affiliation: PSI Arista, Fairfax, Virginia, USA. hgershon@psiarista.com
authors.forename: Howard J
authors.initials: HJ
authors.lastname: Gershon
authors.forename: Gary E
authors.initials: GE
authors.lastname: Buerstatte
mesh_terms: D000329:Advertising / Q000941:ethics; D004991:Ethics, Institutional; D004995:Ethics, Professional; D017408:Guidelines as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D014481:United States