title: The power of purple.
abstract: A brand is a promise. It sets a tone and expectation for patients that are negotiating an often-over-whelming health care setting. Enhancing your brand identity, when done successfully, will ultimately create an emotional bond to the care you are providing. People like brands, and want to believe in something special. Incorporating color into your branding strategy can foster an emotional impact upon your patients, one patient at a time.
authors.affiliation: Cardiac Services, North Shore University Hospital, 300 Community Drive, Manhasset, New York 11030, USA. tgershen@nshs.edu
authors.forename: Terri Ann
authors.initials: TA
authors.lastname: Gershenson
authors.forename: Barbara
authors.initials: B
authors.lastname: Milone
authors.forename: Susan
authors.initials: S
authors.lastname: Somerville
authors.forename: Kathy
authors.initials: K
authors.lastname: Mann-Finnerty
mesh_terms: D016507:Cardiology Service, Hospital / Q000458:organization & administration*; D003116:Color; D006801:Humans; D009518:New York; D017060:Patient Satisfaction; D011357:Product Line Management