Figuring ROI: how much is your site worth to your organization?
How that Web sites are playing more prominent roles in healthcare organizations' revenue-generation strategies--and budgets--the question of return on investment becomes more important, too. Here's how the Emory Healthcare system in Atlanta planned its site upgrade with the need for financial measures in mind.
D003258:Consumer Behavior; D003362:Cost-Benefit Analysis; D003659:Decision Making, Organizational; D005845:Georgia; D006751:Hospital Information Systems / Q000191:economics*; D006785:Hospitals, University / Q000191:economics*; D020407:Internet / Q000191:economics* / Q000706:statistics & numerical data; D007449:Investments / Q000191:economics*; D010506:Periodicals as Topic / Q000191:economics; D012985:Software Design