Direct-to-consumer advertising is more profitable if it is misleading.
Mansfield
Peter R
PR
Director, Healthy Skepticism, Willunga, SA, Australia.
Mintzes
Barbara
B
D000329:Advertising / Q000191:economics* / Q000331:legislation & jurisprudence; D008192:Deception; D004345:Drug Industry / Q000191:economics*; D011307:Drug Prescriptions; D009520:New Zealand; D004364:Pharmaceutical Preparations / Q000191:economics*
D004364:Pharmaceutical Preparations