How to get your message across simply and forcefully. Why your fund-raising mail should be ugly.
Lautman
Kay Partney
KP
Lautman & Company, Washington, DC.
D015709:Correspondence as Topic; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009939:Organizations, Nonprofit / Q000191:economics; D010565:Persuasive Communication; D014481:United States