Using the principles of brand management to advance the goals of health care organizations.
Schiavoni
Michele A
MA
D005653:Fund Raising / Q000379:methods*; D006788:Hospitals, Voluntary / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D009939:Organizations, Nonprofit / Q000191:economics*; D010565:Persuasive Communication; D014481:United States