Funding public health: The public's willingness to pay for domestic violence prevention programming.
OBJECTIVE
The author investigated the willingness of the general public to pay for domestic violence prevention programs.


METHODS
An experimental design was used in a telephone survey of 522 California adults. One of 11 funding methods and one of 4 dollar amounts were randomly assigned to each respondent.


RESULTS
Most respondents (79.4%) reported support for domestic violence prevention programming. They were most willing to pay 5 US dollars or less via "user fees" (e.g., increased fines for batterers) and humanitarian "donations" (e.g., sales of special postage stamps).


CONCLUSIONS
Health departments that want to increase their domestic violence prevention programming need to identify widely accepted methods by which funds can be raised. The methods used here can be applied to numerous public health activities and issues.
Sorenson
Susan B
SB
University of California Los Angeles School of Public Health, 90095-1772, USA. sorenson@ucla.edu
D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D001294:Attitude to Health / Q000208:ethnology*; D002140:California; D003430:Cross-Sectional Studies; D017579:Domestic Violence / Q000191:economics* / Q000208:ethnology / Q000517:prevention & control*; D005249:Fees and Charges; D005382:Financing, Personal / Q000706:statistics & numerical data*; D005653:Fund Raising; D006801:Humans; D007407:Interviews as Topic; D016015:Logistic Models; D008875:Middle Aged; D011635:Public Health Administration / Q000191:economics*; D011639:Public Opinion; D013660:Taxes; D013689:Telephone