Future challenges in communication for promoting ORT--an overview.
Oral rehydration therapy (ORT) is a cheap and simple intervention aimed to prevent mortality and morbidity associated with dehydration due to diarrhoea. ORT promotion strategies through programme communication, social mobilisation and social marketing, and advocacy efforts have yielded substantial improvement in the scenario. However, it has also taught us lessons and suggested changes in communication strategies to make the promotion efforts more effective in future.
Department of Health Education, All India Institute of Hygiene and Public Health, Kolkata 700073.
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D003142:Communication; D005440:Fluid Therapy / Q000639:trends*; D005544:Forecasting; D006285:Health Planning; D006801:Humans; D007194:India