What works. Tip of the iceberg. Chicago health system uses database and analytics software to save its call center and increase its business via targeted campaigns.
Garcia
Bradley
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Corporate Director, Marketing, Central DuPage Health, Winfield, Ill., USA.
D002641:Chicago; D003628:Database Management Systems; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration* / Q000706:statistics & numerical data; D006293:Health Promotion / Q000458:organization & administration; D006801:Humans; D007253:Information Centers / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D008389:Marketing of Health Services; D016730:Program Development; D012984:Software; D019036:Suburban Health Services / Q000458:organization & administration / Q000706:statistics & numerical data