title: Incorporating user satisfaction into the look-and-feel of mobile phone design.
abstract: The look-and-feel of the mobile phone was investigated using a consumer survey. Seventy-eight participants evaluated the design of 50 different mobile telephones on the perceived scale of image/impression characteristics, including: luxuriousness, simplicity, attractiveness, colourfulness, texture, delicacy, harmoniousness, salience, rigidity, and overall satisfaction. Stepwise multiple linear regression analysis were used to evaluate results. The results showed that the image and impression characteristics of the products were closely related to the human-product interface specifications as well as overall shape of the product. Design variables such as texture, use of surface curvature, surface treatment, operating sound, and control response ratio were perceived as important by customers. This study also suggested a series of statistical processes for selecting and screening the critical design variables closely related to the customer's impression of a product. The product evaluation and analysis methods could be generalized to other consumer products.
authors: Department of Industrial Engineering, Seoul National University, San 56-1, Silim Dong, Kwanak Gu, Seoul 151-742, South Korea. mhy@snu.ac.kr
authors: Myung Hwan
authors: MH
authors: Yun
authors: Sung
authors: S
authors: Han
authors: Sang
authors: S
authors: Hong
authors: Jongseo
authors: J
authors: Kim
mesh_terms: D000293:Adolescent; D000328:Adult; D000367:Age Factors; D000704:Analysis of Variance; D040421:Cell Phone; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D004644:Emotions; D004867:Equipment Design / Q000523:psychology; D006804:Ergonomics / Q000523:psychology; D005260:Female; D006801:Humans; D016015:Logistic Models; D008297:Male; D008328:Man-Machine Systems; D008962:Models, Theoretical; D010465:Perception; D012737:Sex Factors