Paying your marketers--properly.
Home health agencies have more freedom to market their services since the implementation of the prospective payment system. In order to do that, a number of agencies have turned to marketing professionals for help. A common method of compensating marketers in the business world, however, is through payment for referrals--something expressly forbidden by federal statute. Home health agencies need to know what they can and can't do to pay marketers and must train their marketers on the federal anti-kickback regulations to assure their compliance.
Pearson
Elizabeth Zink
EZ
Pearson & Bernard, PSC, Covington, Kentucky, USA. pbmlaw@msn.com
D004649:Employee Incentive Plans / Q000331:legislation & jurisprudence*; D018574:Home Care Agencies / Q000191:economics* / Q000331:legislation & jurisprudence; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics* / Q000331:legislation & jurisprudence; D012017:Referral and Consultation / Q000191:economics; D012456:Salaries and Fringe Benefits / Q000331:legislation & jurisprudence*; D014481:United States