title: Engaging high-risk populations in community-level fitness promotion: ROCK! Richmond.
abstract: The purpose of this study was to determine whether ROCK! Richmond, a healthy nutrition and physical activity promotion initiative of the Richmond (Virginia) City Department of Public Health was effectively recruiting the high-risk individuals for whom this lifestyle change intervention was intended. The effectiveness of recruitment, participant demographic and health status characteristics were compared with those of respondents to a random sample survey conducted 18 months earlier. Relatively high-risk residents were recruited. ROCK! Richmond participants were disproportionately African American and female, had significantly higher body mass indices (BMIs), and were more likely to report a family history of chronic disease. However, their employment, education, and income levels were higher than those of the citywide sample. Certain high-risk segments of the population were successfully reached and involved in community fitness activities. Different recruitment methods may need to be used to recruit more from among the lowest socioeconomic strata.
authors: Department of Health Services, Division of Cancer Prevention and Control Research, UCLA School of Public Health, Los Angeles, CA, USA.
authors: Antronette K
authors: AK
authors: Yancey
authors: Audrey
authors: A
authors: Jordan
authors: Judith
authors: J
authors: Bradford
authors: Jeanette
authors: J
authors: Voas
authors: Theresa J
authors: TJ
authors: Eller
authors: Marilyn
authors: M
authors: Buzzard
authors: Michael
authors: M
authors: Welch
authors: William J
authors: WJ
authors: McCarthy
mesh_terms: D001741:Black or African American; D002908:Chronic Disease / Q000453:epidemiology; D003153:Community Health Services / Q000458:organization & administration*; D005260:Female; D006293:Health Promotion / Q000458:organization & administration*; D006304:Health Status; D006801:Humans; D008297:Male; D009765:Obesity / Q000208:ethnology / Q000517:prevention & control; D018579:Patient Selection; D010809:Physical Fitness; D011635:Public Health Administration; D012307:Risk Factors; D012959:Socioeconomic Factors; D014768:Virginia / Q000453:epidemiology