title: Competing to popularize Newtonian philosophy. John Theophilus Desaguliers and the preservation of reputation.
abstract: In January and February 1720 John Theophilus Desaguliers, a fellow of the Royal Society and a popular lecturer and experimenter, engaged in a public argument with two booksellers, William Mears and John Woodward. Each side offered for sale a translation of Willem Jacob's Gravesande's Physices elementa mathematica, experimentis confirmata, an introduction to Isaac Newton's natural philosophy. The adversaries challenged each other in letters placed within advertisements for their respective translations that appeared in the Post Boy. While historians of science have long noted the existence of the two translations, the events following their publication have not been explored fully. Setting Desaguliers as the focal point allows the complexities buried beneath the surface of this affair to be revealed. Desaguliers's behavior resulted from his past experiences with the book trade, the competition among public lecturers in London, his financial situation, and concerns about the preservation of his reputation. This episode demonstrates the necessity of finding a prominent role for newspaper advertisements in the study of public science and in histories of the book.
authors: jeffwigelsworth@hotmail.com
authors: Jeffrey R
authors: JR
authors: Wigelsworth