title: A formula for restoring new luster to a tarnished image.
authors: David
authors: D
authors: Kay
mesh_terms: D001294:Attitude to Health; D016542:Chief Executive Officers, Hospital; D003159:Community-Institutional Relations; D006801:Humans; D008318:Malpractice; D040541:Marketing / Q000458:organization & administration*; D011639:Public Opinion; D012938:Social Perception