title: An analysis of newspaper reports of cancer breakthroughs: hope or hype?
abstract: OBJECTIVE
  To assess the importance of cancer "breakthroughs" reported in the popular media 10 years after their publication.
  
  
  METHODS
  Questionnaire-based survey in 2003 of expert opinion on the importance of all alleged cancer "breakthroughs" in cancer research or treatment reported in news articles in The Sydney Morning Herald between 1992 and 1994.
  
  
  METHODS
  Assessment of each "breakthrough" by an expert in the relevant cancer subspecialty on seven measures of current importance.
  
  
  RESULTS
  31 unique reports of alleged cancer "breakthroughs" were identified, and experts responded to questionnaires on 30. Thirteen of these 30 reports (43%) were judged as not having been supported by further research in the following decade, with three (10%) having been refuted, while 16 (53%) were judged to remain potential breakthroughs, but more research was required. Eight "breakthroughs" (27%) had, or would soon be, incorporated into practice.
  
  
  CONCLUSIONS
  Cancer research findings reported in newspapers as "breakthroughs" are often not true breakthroughs but may be important for ongoing research. Consumers are likely to be receiving an overly optimistic picture of progress in understanding and treating cancer.
authors.affiliation: School of Public Health, University of Sydney, Sydney, NSW, Australia.
authors.forename: Ethel S
authors.initials: ES
authors.lastname: Ooi
authors.forename: Simon
authors.initials: S
authors.lastname: Chapman
mesh_terms: D006801:Humans; D018156:Journalism, Medical; D009369:Neoplasms / Q000628:therapy; D009517:New South Wales; D009524:Newspapers as Topic / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires