title: Never sell dentistry again!
authors.forename: Gary
authors.initials: G
authors.lastname: Kadi
authors.forename: Michael
authors.initials: M
authors.lastname: Massotto
mesh_terms: D003812:Dentist-Patient Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010342:Patient Acceptance of Health Care; D011215:Practice Management, Dental