title: A growing market. As obesity rates rise, so do the opportunities for marketers of specialized services.
authors.affiliation: Department of Health Management and Policy, School of Public Health, University of North Texas Health Science Center, USA. arvindnema@hotmail.com
authors.forename: Aravind Rao
authors.initials: AR
authors.lastname: Nemarkommula
authors.forename: Karan
authors.initials: K
authors.lastname: Singh
authors.forename: Kristine
authors.initials: K
authors.lastname: Lykens
authors.forename: Peter
authors.initials: P
authors.lastname: Hilsenrath
mesh_terms: D000328:Adult; D000368:Aged; D001513:Beds / Q000600:supply & distribution; D002391:Catchment Area, Health; D004389:Durable Medical Equipment / Q000600:supply & distribution; D005260:Female; D006752:Hospital Planning; D006801:Humans; D008389:Marketing of Health Services; D008875:Middle Aged; D020380:Needs Assessment; D009765:Obesity / Q000453:epidemiology* / Q000517:prevention & control; D014481:United States / Q000453:epidemiology