Healthy Skepticism's new AdWatch: understanding drug promotion.
The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
Mansfield
Peter R
PR
Healthy Skepticism Inc, Willunga, SA, Australia. peter@healthyskepticism.org
D000329:Advertising; D001315:Australia; D020407:Internet; D009938:Organizations; D004364:Pharmaceutical Preparations
D004364:Pharmaceutical Preparations