title: Marketing for keeps.
authors.affiliation: Drury University, Springfield, Mo., USA. jmurrow@lib.drury.edu
authors.forename: Jim
authors.initials: J
authors.lastname: Murrow
authors.forename: Carol A
authors.initials: CA
authors.lastname: Murrow
mesh_terms: D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000379:methods*; D015146:Midwestern United States; D009741:Nursing Staff, Hospital / Q000523:psychology* / Q000600:supply & distribution; D010557:Personnel Administration, Hospital / Q000379:methods*; D011795:Surveys and Questionnaires