title: Healthy Skepticism's new AdWatch: understanding drug promotion.
abstract: The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
authors.affiliation: Healthy Skepticism Inc, Willunga, SA, Australia. peter@healthyskepticism.org
authors.forename: Peter R
authors.initials: PR
authors.lastname: Mansfield
mesh_terms: D000329:Advertising; D001315:Australia; D020407:Internet; D009938:Organizations; D004364:Pharmaceutical Preparations
chemical_list: D004364:Pharmaceutical Preparations