title: Automatic activation of Yellow Peril Asian American stereotypes: effects on social impression formation.
abstract: The authors randomly assigned 69 undergraduates to 1 of 2 perceptual priming conditions involving 80-ms flash words presented on a computer screen to activate information processing outside of conscious awareness. In the high-prime condition, the authors exposed participants to stereotype words associated with the Yellow Peril view of Asian Americans. The authors exposed participants in a low-prime condition to neutral words. All participants then read a vignette and evaluated its protagonist on several social dimensions. Results indicated that the priming procedure effectively biased participant evaluation of the vignette target, but only on items closely linked to Asian Americans. Contrary to predictions, however, participants in the high-prime group rated the target less Asian than did their low-prime group counterparts, an apparent reversal of the expected priming effect. The authors discussed theoretical implications.
authors.affiliation: Division of Counseling Psychology, University of Southern California, Los Angeles, CA 90089-0031, USA. abreu@usc.edu
authors.forename: José M
authors.initials: JM
authors.lastname: Abreu
authors.forename: Estrella
authors.initials: E
authors.lastname: Ramirez
authors.forename: Bryan S K
authors.initials: BS
authors.lastname: Kim
authors.forename: Chris
authors.initials: C
authors.lastname: Haddy
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000523:psychology; D001213:Asian; D001290:Attitude / Q000208:ethnology*; D005008:Ethnopsychology; D005163:Factor Analysis, Statistical; D005260:Female; D006630:Hispanic or Latino / Q000523:psychology; D006801:Humans; D007802:Language; D008297:Male; D008606:Mental Processes; D012938:Social Perception; D013240:Stereotyping; D013334:Students / Q000523:psychology*; D014481:United States; D014495:Universities; D044465:White People / Q000523:psychology; D014936:Word Association Tests