title: Making people want dentistry.
abstract: With advertisers spending millions of dollars for a share of consumers' disposable income, dentistry is up against fierce competition for patients. Dentistry will have to sell itself to keep up. One way to do this is to focus on the area in which consumers are increasing their spending--esthetics. Patients are drawn to a practice by appeals to their desire to look good. They can then be assessed for necessary work to improve their overall dental health.
authors.forename: F
authors.initials: F
authors.lastname: Joyal
mesh_terms: D000329:Advertising; D004955:Esthetics, Dental; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental