Fundraising software bolsters efficiency.
Donors can be selected by parameters, including areas of interest and history of giving. Appeals become more effective because the right people are approached. Database frees up staff time to ensure timely, consistent follow-up.
D003628:Database Management Systems; D017598:Efficiency, Organizational; D005653:Fund Raising; D006785:Hospitals, University / Q000191:economics / Q000458:organization & administration*; D012984:Software; D014481:United States