title: Market management: a concept worth exploring.
authors.affiliation: Howard@reach-NewHeights.com
authors.forename: Howard J
authors.initials: HJ
authors.lastname: Gershon
mesh_terms: D003258:Consumer Behavior; D003710:Demography; D008389:Marketing of Health Services; D020380:Needs Assessment; D009937:Organizational Objectives; D011357:Product Line Management; D014481:United States