title: From I don't care to customer care. An evolution in patient expectation.
abstract: This paper explores the way that the delivery of dental care has changed over the past three decades. Comparisons are made between dentistry and other business fields to show how the profession has moved in line with shifts in societal attitudes.
authors.affiliation: Faculty of Dentistry, University of Hong Kong.
authors.forename: Philip
authors.initials: P
authors.lastname: Newsome
mesh_terms: D001291:Attitude of Health Personnel; D003812:Dentist-Patient Relations; D006801:Humans; D010358:Patient Participation