Case studies in ethics. DAT and DTC advertising.
Weber
Leonard J
LJ
University of Detroit, Mercy, USA.
Bissell
Michael G
MG
D000329:Advertising / Q000941:ethics / Q000379:methods; D006297:Health Services Accessibility / Q000941:ethics*; D006801:Humans; D007753:Laboratories / Q000941:ethics*; D008389:Marketing of Health Services / Q000941:ethics* / Q000379:methods; D019982:Organizational Case Studies; D010358:Patient Participation