Clinical management. Where medicine meets management. Whose bright idea?
Managers can fall to act on creative thinking from the ground, often through preoccupation with the short term. Royal National Orthopaedic trust has pioneered voice-activated endosuites, CD-ROM training and cartilage transplants. Without an innovator, shaper and implementer, new projects are almost certain to fall.
Shelton
Phyllis
P
Corporate Development, Royal National Orthopaedic Hospital Trust.
Syrett
Michel
M
D000288:Administrative Personnel; D003405:Creativity; D004059:Diffusion of Innovation; D007857:Leadership; D009936:Organizational Innovation; D013222:State Medicine / Q000191:economics / Q000458:organization & administration*; D006113:United Kingdom