title: Clinical management. Where medicine meets management. Whose bright idea?
abstract: Managers can fall to act on creative thinking from the ground, often through preoccupation with the short term. Royal National Orthopaedic trust has pioneered voice-activated endosuites, CD-ROM training and cartilage transplants. Without an innovator, shaper and implementer, new projects are almost certain to fall.
authors.affiliation: Corporate Development, Royal National Orthopaedic Hospital Trust.
authors.forename: Phyllis
authors.initials: P
authors.lastname: Shelton
authors.forename: Michel
authors.initials: M
authors.lastname: Syrett
mesh_terms: D000288:Administrative Personnel; D003405:Creativity; D004059:Diffusion of Innovation; D007857:Leadership; D009936:Organizational Innovation; D013222:State Medicine / Q000191:economics / Q000458:organization & administration*; D006113:United Kingdom