title: Case studies in ethics. DAT and DTC advertising.
authors.affiliation: University of Detroit, Mercy, USA.
authors.forename: Leonard J
authors.initials: LJ
authors.lastname: Weber
authors.forename: Michael G
authors.initials: MG
authors.lastname: Bissell
mesh_terms: D000329:Advertising / Q000941:ethics / Q000379:methods; D006297:Health Services Accessibility / Q000941:ethics*; D006801:Humans; D007753:Laboratories / Q000941:ethics*; D008389:Marketing of Health Services / Q000941:ethics* / Q000379:methods; D019982:Organizational Case Studies; D010358:Patient Participation