title: HIV, sex, and social change: applying ESID principles to HIV prevention research.
abstract: The HIV epidemic has been the most significant public health crisis of the last 2 decades. Although Experimental Social Innovation and Dissemination (ESID) principles have been used by many HIV prevention researchers, the clearest application is the series of model-building and replication experiments conducted by Kelly and colleagues. The model mobilized, trained, and engaged key opinion leaders to serve as behavior change and safe-sex endorsers in their social networks. This paper illustrates how ESID principles were used to develop, test, and disseminate an innovative social model and discusses the challenges of applying ESID methodology in the midst of a public health emergency.
authors.affiliation: Department of Epidemiology and Public Health, School of Medicine, University of Miami, Miami, Florida 33101, USA. isa@miami.edu
authors.forename: M Isabel
authors.initials: MI
authors.lastname: Fernández
authors.forename: G Stephen
authors.initials: GS
authors.lastname: Bowen
authors.forename: Caryl L
authors.initials: CL
authors.lastname: Gay
authors.forename: Tiffany R
authors.initials: TR
authors.lastname: Mattson
authors.forename: Evelyne
authors.initials: E
authors.lastname: Bital
authors.forename: Jeffrey A
authors.initials: JA
authors.lastname: Kelly
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000453:epidemiology / Q000517:prevention & control / Q000523:psychology; D003256:Community Participation / Q000523:psychology*; D005260:Female; D015658:HIV Infections / Q000453:epidemiology / Q000517:prevention & control* / Q000523:psychology; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D018451:Homosexuality, Male; D006801:Humans; D007857:Leadership; D008297:Male; D008960:Models, Psychological; D010565:Persuasive Communication; D011593:Psychology, Social; D012309:Risk-Taking; D021841:Safe Sex; D012725:Sexual Behavior / Q000523:psychology*; D012922:Social Change; D012944:Social Support; D014481:United States