title: Subscriptions to share: new way to sell content or help fundraising online.
abstract: While exploring business models for the newsletter we found a radically different way to sell information or help raise funds online. A system designed to encourage sharing allows subscribers or donors to use parts of their subscription to create new subscriptions for others, without the publisher's involvement--eliminating registration, reducing transaction costs, encouraging larger subscriptions or donations, and creating opportunities for bringing people together around an idea, purpose, or cause.
authors.forename: John S
authors.initials: JS
authors.lastname: James
mesh_terms: D005249:Fees and Charges; D005653:Fund Raising; D011643:Publishing / Q000191:economics*; D014481:United States