title: To DTC or not to DTC? Direct-to-consumer advertising can seem like a prescription for futility.
authors.affiliation: sshankland@cmp.com
authors.forename: Sally
authors.initials: S
authors.lastname: Shankland
mesh_terms: D000329:Advertising / Q000379:methods*; D003256:Community Participation; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States