title: Knowing your customer. Identify who your customers are so you can respond to what they need.
authors.forename: Ellen Lanser
authors.initials: EL
authors.lastname: May
mesh_terms: D019981:Health Care Sector / Q000458:organization & administration; D006801:Humans; D007182:Income; D007857:Leadership; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D014481:United States