title: Personal cleanser technology and clinical performance.
abstract: Cleansing is essential for health and hygiene. Personal cleansing agents, such as soap, one of the earliest to be developed, were initially expected to deliver only cleansing benefits, but consumer expectations came with time to encompass health and cosmetic benefits. This demand led to the development of an array of milder cleansing agents with a broader spectrum of application. Cleansing products are sold around the world in different forms such as bars (the most widely used), liquids, gels, and creams. The present paper discusses the chemistry, formulation, product attributes, and benefits of various types of personal wash products.
authors.affiliation: Unilever Global Skin Innovation Center, 40 Merritt Boulevard, Trumbull, Connecticut 06611, USA.
authors.forename: Syed
authors.initials: S
authors.lastname: Abbas
authors.forename: Jessica Weiss
authors.initials: JW
authors.lastname: Goldberg
authors.forename: Michael
authors.initials: M
authors.lastname: Massaro
mesh_terms: D003902:Detergents / Q000627:therapeutic use*; D006801:Humans; D012648:Self Care; D012867:Skin / Q000187:drug effects; D017592:Skin Care / Q000379:methods*; D013501:Surface-Active Agents / Q000627:therapeutic use*; D014870:Water Loss, Insensible
chemical_list: D003902:Detergents; D013501:Surface-Active Agents