[Legal conflict situations with the Code of Professional Medical Conduct].
The health care marketplace is undergoing a major transformation that is characterised by the increasing competition between hospitals and physicians. Heads of medical departments are nowadays requested to undertake not only medical and management but also marketing functions. Hospital brochures, internet presentations, press conferences, polls and other tools are used for marketing purposes. The present article describes the legal possibilities and limitations of hospital marketing in Germany.
Koch
Bertram F
BF
Justiziar der Arztekammer Westfalen-Lippe, Münster. Bertram.Koch@aekwl.de
D003220:Conflict, Psychological; D005858:Germany; D006801:Humans; D007882:Legislation, Hospital; D040541:Marketing / Q000592:standards; D008505:Medical Staff, Hospital / Q000331:legislation & jurisprudence*