Sutter Health and PacifiCare work together for co-op advertising. First-time collaboration for hospital and insurer.
When Sutter Health, based in Sacramento, Calif., teamed up with PacifiCare Health Systems, the result was a strong combination of the strengths of both.
Botvin
Judith D
JD
D000368:Aged; D002140:California; D003299:Cooperative Behavior; D006764:Hospitals, Community / Q000458:organization & administration / Q000706:statistics & numerical data*; D006801:Humans; D007373:Interinstitutional Relations; D008329:Managed Care Programs / Q000458:organization & administration / Q000706:statistics & numerical data*; D008389:Marketing of Health Services; D006278:Medicare; D014481:United States