Baptist Memorial addresses national shortage of emergency room space. Campaign by Memphis, Tenn., system points to minor med facilities.
At Baptist Memorial Health Care, Memphis, Tenn., patients expressed some discontent with emergency room procedures. Baptist's public relations team addressed issue, along with the national crisis in emergency room overcrowding. They developed a public service campaign to help the public make correct choices. The campaign also included an education program about St. Mary's ER procedures and the development of a specialized ER volunteer corps, all aimed at having positive long-term results.
Botvin
Judith D
JD
D002755:Choice Behavior; D003441:Crowding; D017598:Efficiency, Organizational; D004636:Emergency Service, Hospital / Q000458:organization & administration* / Q000706:statistics & numerical data; D006266:Health Education; D006758:Hospital Volunteers; D006764:Hospitals, Community / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011641:Public Relations; D013714:Tennessee