Magnet status as a competitive strategy of hospital organizations: marketing a culture of excellence in nursing services.
With issues of patient safety, the nursing shortage, and managed care fiscal constraints, hospital organizations can strategically capture market share, while insuring best care practices, if they adopt the "Magnet Status" accreditation model. This quality indicator signifies to the consumer a culture of excellence in nursing services and fulfills the priority of customer satisfaction as a marketing strategy objective.
Tropello
Paula Grace Dunn
PG
Department of Nursing, Wagner College, Staten Island, NYC, USA.
D000068:Accreditation; D019985:Benchmarking; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D017146:Models, Organizational; D009738:Nursing Service, Hospital / Q000592:standards*; D015279:Organizational Culture; D019984:Quality Indicators, Health Care