title: Keeping the nursing shortage from becoming a nursing crisis.
abstract: Healthcare organizations are experiencing an unprecedented shortage of qualified nurses. How can we increase our understanding of how the potential labor pool views the nursing profession and identify recruitment themes to encourage young people and adult career switchers to choose a career in nursing? The authors discuss the results of a study that was conducted to gain a better understanding of the dynamics of career selection among these two target groups and identify what types of communication would motivate young people and career switchers to be drawn to the nursing profession.
authors.affiliation: Massachusetts General Hospital, Boston, MA 02114, USA. jiveserickson@partners.org
authors.forename: Jeanette Ives
authors.initials: JI
authors.lastname: Erickson
authors.forename: Lauren J
authors.initials: LJ
authors.lastname: Holm
authors.forename: Lee
authors.initials: L
authors.lastname: Chelminiak
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods* / Q000592:standards; D001294:Attitude to Health; D001900:Boston; D002321:Career Choice; D002648:Child; D003142:Communication; D005069:Evaluation Studies as Topic; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media; D008875:Middle Aged; D008960:Models, Psychological; D009042:Motivation; D015404:Nursing Methodology Research; D009740:Nursing Staff / Q000523:psychology / Q000600:supply & distribution; D010290:Parents / Q000523:psychology; D010560:Personnel Selection / Q000458:organization & administration*; D012938:Social Perception; D013334:Students / Q000523:psychology*; D011795:Surveys and Questionnaires