title: The effect of magazine page size on immediate memory for advertisements.
authors.forename: E C
authors.initials: EC
authors.lastname: WEBSTER
authors.forename: T C
authors.initials: TC
authors.lastname: BIRD
mesh_terms: D000329:Advertising; D006801:Humans; D008568:Memory; D008570:Memory, Short-Term; D010506:Periodicals as Topic