Pharmaceutical branding: identity, individuality, and illness.
Greenslit
Nathan
N
Massachusetts Institute of Technology, USA. npg@mit.edu
D000329:Advertising / Q000379:methods / Q000639:trends*; D003863:Depression / Q000188:drug therapy; D004345:Drug Industry / Q000379:methods / Q000639:trends*; D005260:Female; D005473:Fluoxetine / Q000627:therapeutic use*; D006801:Humans; D007206:Individuality; D040541:Marketing / Q000379:methods / Q000639:trends*; D010353:Patient Education as Topic; D017060:Patient Satisfaction; D011293:Premenstrual Syndrome / Q000188:drug therapy / Q000523:psychology; D011639:Public Opinion; D012922:Social Change
D005473:Fluoxetine