[Instrumental, directive, and affective communication in hospital leaflets].
This study focuses on the typical semantic systems extracted from hospital staff communicative resources which attempt to validate information as an "object" to be transferred to patients. We describe the models of textual communication in 58 patient information leaflets from five hospital units in Brazil, gathered from 1996 to 2002. Three categories were identified, based on the theory of speech acts (Austin, Searle, and Habermas): 1) cognitive-instrumental utterances: descriptions by means of technical terms validated by self-referred, incomplete, or inaccessible argumentation, with an implicit educational function; 2) technical-directive utterances: self-referred (to the context of the source domains), with a shifting of everyday acts to a technical terrain with a disciplinary function and impersonal features; and 3) expressive modulations: need for inter-subjective connections to strengthen bonds of trust and a tendency to use childish arguments. We conclude that the three categories displayed: fragmentary sources; assumption of univocal messages and invariable use of information (idealized motivations and interests, apart from individualized perspectives); and assumption of universal interests as generators of knowledge.
Instituto Nacional de Câncer, Rio de Janeiro, RJ, 20230-130, Brasil.
Paulo Roberto
PR
Vasconcellos-Silva
Francisco Javier
FJ
Uribe Rivera
Luis David
LD
Castiel
D001957:Broadsides as Topic; D003142:Communication; D003144:Communication Barriers; D006293:Health Promotion; D006801:Humans; D008389:Marketing of Health Services; D010174:Pamphlets; D010353:Patient Education as Topic / Q000379:methods* / Q000458:organization & administration; D013664:Teaching Materials