Effect of a promotional campaign on heart-healthy menu choices in community restaurants.
The research question examined in this study was: Does a promotional campaign impact the sales of heart-healthy menu items at community restaurants? The 8-week promotional campaign used professionally developed advertisements in daily and monthly print publications and posters and table tents in local restaurants. Nine restaurants tracked the sales of selected heart-healthy menu items and comparable menu items sold before and after a promotional campaign. The percentage of heart-healthy items sold after the campaign showed a trend toward a slight increase in heart-healthy menu item selections, although it was not statistically significant. This study and others indicate that dietetics professionals must continue to develop strategies to promote heart-healthy food choices in community restaurants.
MFit Health Promotion Department, University of Michigan Health System, 2850 S. Industrial, Suite 600, Ann Arbor, MI 48104, USA. cfitz@umich.edu
Catherine M
CM
Fitzgerald
Srimathi
S
Kannan
Sharon
S
Sheldon
Kim Allen
KA
Eagle
D002318:Cardiovascular Diseases / Q000517:prevention & control*; D003132:Commerce; D003258:Consumer Behavior; D005502:Food / Q000191:economics*; D006293:Health Promotion; D006801:Humans; D008612:Menu Planning; D008824:Michigan; D012147:Restaurants / Q000191:economics*