[The interest in the TV health promotion programs].
The questionnaire survey was carried out among 1000 persons to assess the determinants of interest in unpaid TV health programmes: present and future viewing. Television was found as one of the most important sources of information, usually accidental. Free time and air-time were among supporting factors. The viewers had a positive attitude toward health programmes; many perceived disadvantageous effects and barriers for watching. The audience segmentation indicated a non-representative distribution. Women, married or widowed persons, older, those with ill health, lower economic status and role models were more likely to be present and future viewers.
Cianciara
Dorota
D
Przewłocka
Teresa
T
Miller
Maria
M
D000328:Adult; D000367:Age Factors; D001294:Attitude to Health; D003258:Consumer Behavior; D005260:Female; D006266:Health Education / Q000379:methods; D006293:Health Promotion / Q000379:methods; D006301:Health Services Needs and Demand; D006801:Humans; D008875:Middle Aged; D011044:Poland; D011788:Quality of Life; D011795:Surveys and Questionnaires; D013690:Television / Q000706:statistics & numerical data*