title: Adoption of evidence into practice: can change be sustainable?
abstract: Few studies have monitored change in professional practice over time to determine the sustainability of change. Research from other behavioural change literature shows that initial change is difficult to maintain, with reported relapse rates as high as 80%. Interventions most likely to succeed are based on a clear understanding of target behaviours and the environmental context. Facilitators and barriers are usually multifaceted and occur at a number of interrelated levels. The issue targeted for intervention must be clearly defined at the outset, so that antecedents, determinants and supporting mechanisms can be defined, suggesting points for intervention and strategies for initial and sustainable change. The target population's readiness to change is an important factor at both an individual and organisational level. In most cases, a combination of different interventions will be needed to achieve lasting change.
authors.affiliation: School of Medical Practice and Population Health, University of Newcastle, Room 243A, David Maddison Building, Cnr Watt and King Streets, Newcastle, NSW 2300, Australia. jill.cockburn@newcastle.edu.au
authors.forename: Jill
authors.initials: J
authors.lastname: Cockburn
mesh_terms: D004059:Diffusion of Innovation; D019317:Evidence-Based Medicine / Q000458:organization & administration*; D006801:Humans; D009936:Organizational Innovation; D010818:Practice Patterns, Physicians'