title: Consumer behavior: a quadrennium.
abstract: Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.
authors.affiliation: Marketing Department, New York University, New York, NY 10012, USA. jjacoby@rnd.stern.nyu.edu
authors.forename: J
authors.initials: J
authors.lastname: Jacoby
authors.forename: G V
authors.initials: GV
authors.lastname: Johar
authors.forename: M
authors.initials: M
authors.lastname: Morrin