Consumer preferences for general practitioner services.
This study focuses on segmenting the market for General Practitioner services in a regional setting. Using factor analysis, five main service attributes are identified. These are clear communication, ongoing doctor-patient relationship, same gender as the patient, provides advice to the patient, and empowers the patient to make his/her own decisions. These service attributes are used as a basis for market segmentation, using both socio-demographic variables and cluster analysis. Four distinct market segments are identified, with varying degrees of viability in terms of target marketing.
Morrison
Mark
M
School of Marketing and Management, Charles Sturt University.
Murphy
Tom
T
Nalder
Craig
C
D000293:Adolescent; D000328:Adult; D000368:Aged; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005163:Factor Analysis, Statistical; D005194:Family Practice / Q000458:organization & administration / Q000592:standards*; D005260:Female; D017144:Focus Groups; D006297:Health Services Accessibility; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D009517:New South Wales; D010358:Patient Participation; D010817:Physician-Patient Relations; D012737:Sex Factors; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires