Cardiac wellness program expands with new name and new sponsors. Doctors of Our Lady of Lourdes, St. Mary cook heart-healthy foods.
St. Mary Medical Center, Langhorne, Pa., teams up with Lourdes Medical Center, Camden, N.J., in a cardiac awareness campaign focusing on healthful cooking. "HeadsUp on Heart Disease" is a newly trademarked name for a program that has expanded since its creation in 2003. It features a booklet of recipes, health tips and coupons from a number of advertisers. Thanks to sponsorship by healthy food product lines and Mastercard, those creating the project expect it to break even.
Botvin
Judith D
JD
D016507:Cardiology Service, Hospital / Q000458:organization & administration*; D003296:Cooking / Q000592:standards*; D006293:Health Promotion; D006331:Heart Diseases / Q000517:prevention & control*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets; D010330:Patents as Topic; D010414:Pennsylvania; D016730:Program Development