title: The comprehensive organizational plan: how a COP can protect and serve your health care organization.
abstract: In today's hyperturbulent and competitive health care environment, health care organizations must improve operating efficiency, reduce duplication, and compete effectively in the health care market to survive. The comprehensive organizational plan is a 5-stage development tool for health care organizations that is intended to protect and serve the health care organization in its survival efforts. Through its 5 planning stages-competitive, facilities, financial, human resources, and marketing-the comprehensive organizational plan assists the organization in optimizing the goals of cost containment, quality preservation, and universal access.
authors.affiliation: Department of Health Professions, College of Health & Public Affairs, University of Central Florida, Orlando, FL 32816, USA. doetjen@mail.ucf.edu
authors.forename: Dawn
authors.initials: D
authors.lastname: Oetjen
authors.forename: Timothy
authors.initials: T
authors.lastname: Rotarius
mesh_terms: D003363:Cost Control; D017598:Efficiency, Organizational; D006268:Health Facilities / Q000191:economics / Q000592:standards; D058016:Health Facility Administration; D006297:Health Services Accessibility; D018854:Managed Competition; D008389:Marketing of Health Services / Q000458:organization & administration; D009937:Organizational Objectives; D010559:Personnel Management; D014481:United States