title: LifeBridge new publication: Md.MD. Listing of 1,200 physicians a major part of consumer-type magazine.
abstract: LifeBridge Health, Baltimore, created a directory of its physicians, which developed into a 100-page consumer magazine titled Md.MD A Directory of the Region's Finest Physicians. Written and designed in-house, the premier edition paid for itself, thanks to publishing partner, Alter Communications. The premier edition was mailed to 50,000 Baltimore area homes last September.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D015142:Baltimore; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D004181:Directories as Topic; D006266:Health Education; D006801:Humans; D008389:Marketing of Health Services; D010506:Periodicals as Topic; D010820:Physicians / Q000145:classification*; D011643:Publishing