title: Off to the mall ... to see my doctor? Abington Memorial Hospital promotes physicians at Willow Grove.
abstract: Abington Memorial Hospital, Abington, Pa., boosts its physicians with life-sized banners throughout the Willow Grove Park Mall. The upscale mall serves exactly the same demographic as the hospital, making for a mutually valuable partnership.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D002391:Catchment Area, Health; D006764:Hospitals, Community / Q000458:organization & administration*; D006784:Hospitals, Teaching / Q000458:organization & administration; D006788:Hospitals, Voluntary / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital; D010414:Pennsylvania; D010781:Photography; D010817:Physician-Patient Relations; D011641:Public Relations