title: The tyranny of choice.
authors.affiliation: Department of Psychology, Swarthmore College, USA.
authors.forename: Barry
authors.initials: B
authors.lastname: Schwartz
mesh_terms: D002755:Choice Behavior; D003365:Costs and Cost Analysis; D003863:Depression / Q000209:etiology; D004644:Emotions; D006240:Happiness; D006801:Humans; D010549:Personal Satisfaction; D010551:Personality