title: Signs of the times. It's 'your name goes here' at many hospitals and health systems. Co-branding, sponsorships prove lucrative when budgets are tight.
authors.forename: Michael
authors.initials: M
authors.lastname: Romano
mesh_terms: D002173:Cancer Care Facilities / Q000191:economics; D004469:Economics, Hospital / Q000639:trends*; D005379:Financing, Construction; D005653:Fund Raising / Q000379:methods*; D006749:Hospital Design and Construction / Q000191:economics; D006776:Hospitals, Pediatric / Q000191:economics; D009275:Names; D014481:United States