title: How can genetically modified foods be made publicly acceptable?
abstract: A recent study by Lusk suggests that consumers might voluntarily pay more for a genetically modified (GM) food than a non-GM equivalent if made aware of the possible health benefits. However, other research indicates that the acceptability of novel hazards is affected by a variety of factors, in addition to benefits, and that making agricultural biotechnology publicly acceptable will be more complex than indicated by the results from Lusk's study.
authors.affiliation: Institute of Food Research, Norwich Research Park, Colney, Norwich NR4 7UA, UK. gene.rowe@bbsrc.ac.uk
authors.forename: Gene
authors.initials: G
authors.lastname: Rowe
mesh_terms: D001294:Attitude to Health; D001709:Biotechnology / Q000331:legislation & jurisprudence; D003146:Communications Media; D003258:Consumer Behavior; D018556:Crops, Agricultural / Q000235:genetics; D003431:Cross-Cultural Comparison; D003906:Developing Countries; D005060:Europe; D019649:Food Industry; D030841:Food, Genetically Modified; D006077:Government Agencies; D006801:Humans; D009656:North America; D030821:Plants, Genetically Modified; D011639:Public Opinion; D012306:Risk