title: Be very afraid.
authors.forename: Brad
authors.initials: B
authors.lastname: Frankum
authors.forename: Duane
authors.initials: D
authors.lastname: Attree
authors.forename: Andrew
authors.initials: A
authors.lastname: Gatenby
authors.forename: Sandy
authors.initials: S
authors.lastname: Eagar
authors.forename: Anthony
authors.initials: A
authors.lastname: Aouad
mesh_terms: D001315:Australia; D005239:Fear; D006739:Hospital Administration / Q000592:standards*; D006801:Humans; D008402:Mass Media; D008505:Medical Staff, Hospital / Q000458:organization & administration*; D009517:New South Wales; D011641:Public Relations; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D012308:Risk Management / Q000458:organization & administration