Media campaign educates public on ED overcrowding.
A Tennessee health care system is reducing overcrowding in its EDs with a media campaign that urges patients with nonurgent needs to seek other care options. The campaign has contributed to a 5% decrease in ED volume at one hospital in the first few months. Advertising spots urge patients to go to primary care physicians and urgent care clinics. ED staff help educate patients while treating them for nonurgent needs.
D003441:Crowding; D004636:Emergency Service, Hospital / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D019982:Organizational Case Studies; D011641:Public Relations; D013714:Tennessee