title: The challenge of branding.
authors.forename: Mari
authors.initials: M
authors.lastname: Edlin
mesh_terms: D006801:Humans; D007348:Insurance, Health; D040541:Marketing / Q000379:methods*; D009275:Names; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D012111:Residence Characteristics; D014481:United States