title: Whose interests are served by the portrayal of childbearing women in popular magazines for women?
abstract: This research report addresses the question 'Whose interests are served by the portrayal of childbearing in popular magazines for women?'. The methodology was feminist content analysis using semiology. Sixty-nine womens' magazines of women's were assessed for analysis and four were finally selected because they represented a detailed description of women's thoughts and feelings about birth. This paper presents a single in-depth analysis as an exemplar of how childbearing is portrayed in popular magazine's for women.
authors.affiliation: University of Southern Queensland, Midwife Caboolture Hospital. gaiw@bigpond.com
authors.forename: Gabrielle
authors.initials: G
authors.lastname: Williams
authors.forename: Kathleen
authors.initials: K
authors.lastname: Fahy
mesh_terms: D001315:Australia; D005260:Female; D019513:Feminism; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008880:Midwifery; D036801:Parturition / Q000523:psychology*; D010506:Periodicals as Topic; D011247:Pregnancy; D011639:Public Opinion; D013240:Stereotyping; D016387:Women's Health