title: The medical profession and the pharmaceutical industry: when will we open our eyes?
abstract: There is evidence that drug-marketing techniques affect doctors' prescribing practices. This has ethical implications for doctors, as it affects the trust required in the doctor-patient relationship. Doctors need to recognise they are affected by drug marketing, and take steps to maintain their independence from the pharmaceutical industry.
authors.affiliation: 6/55 Victoria Parade, Fitzroy, VIC 3065, Australia. kerrybreen@access.net.au
authors.forename: Kerry J
authors.initials: KJ
authors.lastname: Breen
mesh_terms: D001291:Attitude of Health Personnel; D016265:Conflict of Interest; D004345:Drug Industry / Q000191:economics / Q000941:ethics*; D004992:Ethics, Medical; D006801:Humans; D040541:Marketing / Q000941:ethics / Q000379:methods; D010818:Practice Patterns, Physicians' / Q000941:ethics*