title: A new image for long-term care.
abstract: To counter widely held negative images of long-term care, managers in the industry should implement quality-improvement initiatives that include six key strategies: Manage the expectations of residents and their families. Address customers' concerns early. Build long-term customer satisfaction. Allocate resources to achieve exceptional outcomes in key areas. Respond to adverse events with compassion. Reinforce the facility's credibility.
authors.forename: Richard
authors.initials: R
authors.lastname: Wager
authors.forename: William
authors.initials: W
authors.lastname: Creelman
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D016365:Liability, Legal; D008134:Long-Term Care / Q000331:legislation & jurisprudence / Q000592:standards; D009735:Nursing Homes / Q000331:legislation & jurisprudence* / Q000592:standards; D010067:Ownership; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D011787:Quality of Health Care; D014481:United States