title: Selling the "quit" brand to young adult smokers.
authors.forename: K Michael
authors.initials: KM
authors.lastname: Cummings
authors.forename: Gary A
authors.initials: GA
authors.lastname: Giovino
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D006801:Humans; D011634:Public Health; D012907:Smoking / Q000453:epidemiology / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology*; D000074606:Smoking Prevention; D019460:Tobacco Industry / Q000191:economics / Q000941:ethics; D014481:United States