title: Tips on media management.
authors.forename: Kate
authors.initials: K
authors.lastname: Williams
authors.forename: Philip
authors.initials: P
authors.lastname: Longman
authors.forename: Malcolm
authors.initials: M
authors.lastname: Rigby
mesh_terms: D000223:Adaptation, Psychological; D001294:Attitude to Health; D006801:Humans; D007407:Interviews as Topic / Q000379:methods; D018156:Journalism, Medical; D008389:Marketing of Health Services / Q000379:methods; D008402:Mass Media; D009524:Newspapers as Topic; D009726:Nurses / Q000523:psychology*; D011641:Public Relations; D012938:Social Perception