title: Developing the marketing mix.
authors.affiliation: Nova Southeastern University College of Optometry, Ft. Lauderdale, Florida, USA. chrisw@nova.edu
authors.forename: Christopher E
authors.initials: CE
authors.lastname: Woodruff
mesh_terms: D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009907:Optometry / Q000458:organization & administration*; D010934:Planning Techniques