Effects of expectations about evaluation and peer recommendations on students' ratings.
Previous research on consumer satisfaction suggests that the anticipation of providing a later evaluation leads to more negative appraisals. Within the context of higher education, the current experiment focused on the evaluation of a presentation and its presenter. College students (35 men, 59 women) were randomly assigned to six conditions regarding evaluative expectations and peer recommendations. Students watched a brief video of a lecture on an educational topic and then evaluated the speaker and presentation. Anticipation of providing evaluations did not influence the subsequent evaluations; however, peers' positive recommendations led to more positive evaluations whereas negative recommendations led to more negative evaluations.
Schmelkin
Liora Pedhazur
LP
Office of the Provost, 200 West Library Wing, Hofstra University, Hempstead, NY 11549, USA. Liora.P.Schmelkin@hofstra.edu
Hoag
Jennifer
J
Liebling
Dana E
DE
Kaufman
Aviele M
AM
D000339:Affect; D003258:Consumer Behavior; D005260:Female; D006801:Humans; D008297:Male; D010379:Peer Group; D012928:Social Desirability; D012938:Social Perception; D013334:Students