Television spots win national award. Part of OSF Saint Francis Medical Center's branding effort.
"Miracles in Medicine," a series of award-winning television spots, was produced for OSF Saint Francis Medical Center, Peoria, Ill., by The Roberts Group, Inc., Waukesha, Wis. They are an integral part of a broader branding campaign, launched in May 2003, that includes newspaper, radio, and outdoor elements. The spots were deemed so successful, the branding effort was expanded to include Children's Hospital of Illinois.
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D001363:Awards and Prizes; D006764:Hospitals, Community / Q000458:organization & administration*; D007087:Illinois; D008389:Marketing of Health Services / Q000592:standards*; D013690:Television