title: Telephone counseling for population-based smoking cessation.
abstract: OBJECTIVE
  To examine the options for use, efficiency, and effectiveness for structuring a population-based telephone smoking-cessation service.
  
  
  METHODS
  Callers (n=632) to a 1-800 number were randomized in a 2 (50-minute counseling with 2/6 calls) x 2 (pamphlet/booklet) design with print only control.
  
  
  RESULTS
  Six-month use of the service was 0.6% of adult smokers. Service promotion cost 31.02 dollars/person. Telephone counseling resulted in higher continued abstinence (5%) than did print only (1%), P<.05. Amount of print and calls did not increase cessation. Six calls resulted in lower completion rates than 2 (22% vs 56%, P<.05).
  
  
  CONCLUSIONS
  For planning, consider 1% use, low-cost promotion, pamphlet, 50-minute initial counseling plus 2 follow-ups, and minimize call-attempts.
authors.affiliation: Department of Health Studies and Gerontology, University of Waterloo, Waterloo, ON, Canada.
authors.forename: Patricia M
authors.initials: PM
authors.lastname: Smith
authors.forename: Roy
authors.initials: R
authors.lastname: Cameron
authors.forename: Paul W
authors.initials: PW
authors.lastname: McDonald
authors.forename: Beth
authors.initials: B
authors.lastname: Kawash
authors.forename: Cheryl
authors.initials: C
authors.lastname: Madill
authors.forename: K Steven
authors.initials: KS
authors.lastname: Brown
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D003376:Counseling / Q000379:methods*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D009864:Ontario; D016730:Program Development; D015397:Program Evaluation; D016540:Smoking Cessation; D013689:Telephone