title: Alegent's new Internet News Center. Reporters receive CD by way of introduction.
abstract: Alegent Health, Omaha, Neb., revised its News Center page on alegent.com, last September, with the idea of making information easy to find, easy to use, and available 24-7. The hospital then promoted the news center by means of an attractive direct mail piece containing an introductory CD.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D003159:Community-Institutional Relations; D016250:Compact Disks; D003695:Delivery of Health Care / Q000458:organization & administration*; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009329:Nebraska; D011641:Public Relations