title: Behavior-analytic approaches to decision making.
abstract: Behavior analysis has much to offer the study of phenomena in the area of judgement and decision making. We review several research areas that should continue to profit from a behavior-analytic approach, including the relative merit of contingency-based and rule-governed instruction of solving algebra and analogy problems, and the role of conditioned reinforcement and the inter-trial interval in a type of Prisoner's Dilemma Game. We focus on two additional areas: (1) the study of base-rate neglect, a notorious reasoning fallacy and (2) the study of the sunk-cost effect, which characterizes ill-conceived investment decisions. In each of these two cases we review studies with humans and pigeons as subjects.
authors.affiliation: Department of Psychology, 0109 U.C. San Diego, La Jolla, CA 92093-0109, USA. efantino@ucsd.edu
authors.forename: Edmund
authors.initials: E
authors.lastname: Fantino
mesh_terms: D000818:Animals; D010856:Columbidae; D003657:Decision Making; D006801:Humans; D007600:Judgment; D011329:Prisoners / Q000523:psychology*; D012919:Social Behavior