Princeton HealthCare System name reflects comprehensive services. New brand identity focuses on 'Redefining Care'.
The Medical Center at Princeton, Princeton, N.J., introduced its new name last June, both to its community and its internal stakeholders. It is now known as Princeton HealthCare System, a name chosen to reflect its growth and diversity. It's being branded as a unique institution that combines the sensitive, caring serice of a community hospital with the sophisticated care of a teaching hospital.
Botvin
Judith D
JD
D003159:Community-Institutional Relations; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009515:New Jersey