Chicago hospitals teaming-up to improve health education. Publisher, American Heart Association provide 'neutral' support.
In Chicago's southern section, known as Southland, the need for improved health status among the local population brought together marketing and business planning professionals from 11 healthcare entities that normally compete. Their group, named the Southland Health Alliance, came together to meet these urgent needs for better health education and lifestyle changes. With the visionary support of Midwest Suburban Publishing Co., they are collaborating on a year-long series of print advertisements addressing the problem faced by their community.
Botvin
Judith D
JD
D002641:Chicago; D003299:Cooperative Behavior; D006266:Health Education / Q000458:organization & administration* / Q000592:standards; D006786:Hospitals, Urban / Q000458:organization & administration*; D006801:Humans; D011643:Publishing; D012955:Societies, Medical / Q000458:organization & administration*