Responses to behaviorally vs culturally tailored cancer communication among African American women.
OBJECTIVE
To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation.


METHODS
In a randomized trial, participants (n=1,227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines.


RESULTS
Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked.


CONCLUSIONS
Implications for developing and understanding effects of tailored cancer communication are discussed.
Kreuter
Matthew W
MW
Health Communication Research Laboratory, School of Public Health, Saint Louis University, 3545 Lafayette Ave, St. Louis, MO 63104, USA. kreuter@slu.edu
Skinner
Celette Sugg
CS
Steger-May
Karen
K
Holt
Cheryl L
CL
Bucholtz
Dawn C
DC
Clark
Eddie M
EM
Haire-Joshu
Debra
D
D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000523:psychology*; D000368:Aged; D001521:Behavior Therapy; D003142:Communication; D003466:Cultural Characteristics; D005260:Female; D006293:Health Promotion / Q000379:methods; D006801:Humans; D008875:Middle Aged; D008923:Missouri; D009369:Neoplasms / Q000523:psychology*; D011795:Surveys and Questionnaires