Can absence make a team grow stronger?
Some projects have such diverse requirements that they need a variety of specialists to work on them. But often the best-qualified specialists are scattered around the globe, perhaps at several companies. Remarkably, an extensive benchmarking study reveals, it isn't necessary to bring team members together to get their best work. In fact, they can be even more productive if they stay separated and do all their collaborating virtually. The scores of successful virtual teams the authors examined didn't have many of the psychological and practical obstacles that plagued their more traditional, face-to-face counterparts. Team members felt freer to contribute--especially outside their established areas of expertise. The fact that such groups could not assemble easily actually made their projects go faster, as people did not wait for meetings to make decisions, and individuals, in the comfort of their own offices, had full access to their files and the complementary knowledge of their local colleagues. Reaping those advantages, though, demanded shrewd management of a virtual team's work processes and social dynamics. Rather than depend on videoconferencing or e-mail, which could be unwieldy or exclusionary, successful virtual teams made extensive use of sophisticated online team rooms, where everyone could easily see the state of the work in progress, talk about the work in ongoing threaded discussions, and be reminded of decisions, rationales, and commitments. Differences were most effectively hashed out in tele-conferences, which team leaders also used to foster group identity and solidarity. When carefully managed in this way, the clash of perspectives led not to acrimony but, rather, to fundamental solutions, turning distance and diversity into competitive advantage.
Majchrzak
Ann
A
Marshall School of Business, University of Southern California, Los Angeles, USA. majchrza@usc.edu
Malhotra
Arvind
A
Stamps
Jeffrey
J
Lipnack
Jessica
J
D019985:Benchmarking; D003195:Computer Communication Networks / Q000706:statistics & numerical data*; D003299:Cooperative Behavior; D018864:Cultural Diversity; D034742:Electronic Mail / Q000706:statistics & numerical data; D006126:Group Processes; D006801:Humans; D007324:Institutional Management Teams / Q000458:organization & administration*; D038622:Internationality; D020407:Internet / Q000706:statistics & numerical data; D007400:Interprofessional Relations; D009862:Online Systems / Q000706:statistics & numerical data*; D013038:Specialization; D014584:User-Computer Interface