title: Responses to behaviorally vs culturally tailored cancer communication among African American women.
abstract: OBJECTIVE
  To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation.
  
  
  METHODS
  In a randomized trial, participants (n=1,227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines.
  
  
  RESULTS
  Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked.
  
  
  CONCLUSIONS
  Implications for developing and understanding effects of tailored cancer communication are discussed.
authors.affiliation: Health Communication Research Laboratory, School of Public Health, Saint Louis University, 3545 Lafayette Ave, St. Louis, MO 63104, USA. kreuter@slu.edu
authors.forename: Matthew W
authors.initials: MW
authors.lastname: Kreuter
authors.forename: Celette Sugg
authors.initials: CS
authors.lastname: Skinner
authors.forename: Karen
authors.initials: K
authors.lastname: Steger-May
authors.forename: Cheryl L
authors.initials: CL
authors.lastname: Holt
authors.forename: Dawn C
authors.initials: DC
authors.lastname: Bucholtz
authors.forename: Eddie M
authors.initials: EM
authors.lastname: Clark
authors.forename: Debra
authors.initials: D
authors.lastname: Haire-Joshu
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000523:psychology*; D000368:Aged; D001521:Behavior Therapy; D003142:Communication; D003466:Cultural Characteristics; D005260:Female; D006293:Health Promotion / Q000379:methods; D006801:Humans; D008875:Middle Aged; D008923:Missouri; D009369:Neoplasms / Q000523:psychology*; D011795:Surveys and Questionnaires