[Commercial effectiveness of the pharmaceutical industry. Industry cost-effectiveness and customers value].
Mur Martí
Javier
J
Socio Accenture, Health and Life Sciences, Barcelona, Spain.
Vilardell Molas
Miguel
M
D000329:Advertising / Q000191:economics; D003362:Cost-Benefit Analysis; D004345:Drug Industry / Q000191:economics*; D007400:Interprofessional Relations; D040541:Marketing / Q000191:economics* / Q000379:methods