title: [Commercial effectiveness of the pharmaceutical industry. Industry cost-effectiveness and customers value].
authors.affiliation: Socio Accenture, Health and Life Sciences, Barcelona, Spain.
authors.forename: Javier
authors.initials: J
authors.lastname: Mur Martí
authors.forename: Miguel
authors.initials: M
authors.lastname: Vilardell Molas
mesh_terms: D000329:Advertising / Q000191:economics; D003362:Cost-Benefit Analysis; D004345:Drug Industry / Q000191:economics*; D007400:Interprofessional Relations; D040541:Marketing / Q000191:economics* / Q000379:methods