[Historical study of the moth repellent, "Fujisawa Camphor" (3) An exposition as an advertisement media].
Newspaper advertisements were the predominant medium in informing people about new products midway through the Meiji Era. Subscribers to these newspapers, however, were still limited. At the time, expositions were wildly popular. Seizing the opportunity , in 1903 Fujisawa promoted his "Fujisawa Camphor" through aggressive advertising at the 5th Domestic Industrial Exposition in Osaka. The advertising proved to be a success, as Fujisawa took 2nd Prize of the exposition.
Hattori
Akira
A
Konishi Pharmaceutical Co., Ltd, 2-1309 Kamiishikiri-cho, Higashiosaka 579-8012.
D000329:Advertising / Q000266:history*; D000818:Animals; D002164:Camphor; D005085:Exhibitions as Topic; D049672:History, 19th Century; D049673:History, 20th Century; D007302:Insect Repellents / Q000266:history*; D007564:Japan; D011576:Psychodidae
D007302:Insect Repellents; D002164:Camphor