title: Princeton HealthCare System name reflects comprehensive services. New brand identity focuses on 'Redefining Care'.
abstract: The Medical Center at Princeton, Princeton, N.J., introduced its new name last June, both to its community and its internal stakeholders. It is now known as Princeton HealthCare System, a name chosen to reflect its growth and diversity. It's being branded as a unique institution that combines the sensitive, caring serice of a community hospital with the sophisticated care of a teaching hospital.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D003159:Community-Institutional Relations; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009515:New Jersey