title: Managing the marketing effort.
authors.affiliation: Nova Southeastern University College of Optometry, Ft. Lauderdale, Florida, USA. chrisw@nova.edu
authors.forename: Christopher
authors.initials: C
authors.lastname: Woodruff
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009907:Optometry / Q000458:organization & administration*; D011216:Practice Management, Medical / Q000458:organization & administration*