title: (Coat)tails, you win.
authors.affiliation: asturm@sturmads.com
authors.forename: Arthur C
authors.initials: AC
authors.lastname: Sturm
mesh_terms: D000329:Advertising / Q000379:methods; D003132:Commerce; D003256:Community Participation; D003363:Cost Control; D017598:Efficiency, Organizational / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D012017:Referral and Consultation; D014481:United States