Alegent's new Internet News Center. Reporters receive CD by way of introduction.
Alegent Health, Omaha, Neb., revised its News Center page on alegent.com, last September, with the idea of making information easy to find, easy to use, and available 24-7. The hospital then promoted the news center by means of an attractive direct mail piece containing an introductory CD.
Botvin
Judith D
JD
D003159:Community-Institutional Relations; D016250:Compact Disks; D003695:Delivery of Health Care / Q000458:organization & administration*; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009329:Nebraska; D011641:Public Relations