title: Effects of expectations about evaluation and peer recommendations on students' ratings.
abstract: Previous research on consumer satisfaction suggests that the anticipation of providing a later evaluation leads to more negative appraisals. Within the context of higher education, the current experiment focused on the evaluation of a presentation and its presenter. College students (35 men, 59 women) were randomly assigned to six conditions regarding evaluative expectations and peer recommendations. Students watched a brief video of a lecture on an educational topic and then evaluated the speaker and presentation. Anticipation of providing evaluations did not influence the subsequent evaluations; however, peers' positive recommendations led to more positive evaluations whereas negative recommendations led to more negative evaluations.
authors.affiliation: Office of the Provost, 200 West Library Wing, Hofstra University, Hempstead, NY 11549, USA. Liora.P.Schmelkin@hofstra.edu
authors.forename: Liora Pedhazur
authors.initials: LP
authors.lastname: Schmelkin
authors.forename: Jennifer
authors.initials: J
authors.lastname: Hoag
authors.forename: Dana E
authors.initials: DE
authors.lastname: Liebling
authors.forename: Aviele M
authors.initials: AM
authors.lastname: Kaufman
mesh_terms: D000339:Affect; D003258:Consumer Behavior; D005260:Female; D006801:Humans; D008297:Male; D010379:Peer Group; D012928:Social Desirability; D012938:Social Perception; D013334:Students