An evaluation of a supplementary road safety package.
A Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period.
Guria
Jagadish
J
Land Transport Safety Authority, P.O. Box 2840, Wellington, New Zealand. jagadish.guria@ltsa.govt.nz
Leung
Joanne
J
D000063:Accidents, Traffic / Q000517:prevention & control* / Q000706:statistics & numerical data; D000329:Advertising; D001334:Automobile Driving / Q000331:legislation & jurisprudence; D006801:Humans; D035846:Law Enforcement; D015233:Models, Statistical; D009520:New Zealand; D025341:Principal Component Analysis; D012309:Risk-Taking; D012449:Safety