title: Real options are neither complicated nor unrealistic.
authors.forename: Ralph
authors.initials: R
authors.lastname: Villiger
authors.forename: Boris
authors.initials: B
authors.lastname: Bogdan
mesh_terms: D035843:Biomedical Research / Q000191:economics / Q000941:ethics; D003657:Decision Making / Q000941:ethics*; D003659:Decision Making, Organizational; D003663:Decision Trees; D004341:Drug Evaluation / Q000191:economics; D006801:Humans; D012106:Research / Q000191:economics; D012107:Research Design