Emotional effects of startling background music during reading news reports: The moderating influence of dispositional BIS and BAS sensitivities.
We examined the moderating influence of dispositional behavioral inhibition system (BIS) and behavioral activation system (BAS) sensitivities on the relationship of startling background music with emotion-related subjective and physiological responses elicited during reading news reports, and with memory performance among 26 adult men and women. Physiological parameters measured were respiratory sinus arrhythmia (RSA), electrodermal activity (EDA), and facial electromyography (EMG). The results showed that, among high BAS individuals, news stories with startling background music were rated as more interesting and elicited higher zygomatic EMG activity and RSA than news stories with non-startling music. Among low BAS individuals, news stories with startling background music were rated as less pleasant and more arousing and prompted higher EDA. No BIS-related effects or effects on memory were found. Startling background music may have adverse (e.g., negative arousal) or beneficial effects (e.g., a positive emotional state and stronger positive engagement) depending on dispositional BAS sensitivity of an individual. Actual or potential applications of this research include the personalization of media presentations when using modern media and communications technologies.
Ravaja
Niklas
N
Center for Knowledge and Innovation Research, Helsinki School of Economics and Business Administration, Helsinki, Finland. ravaja@hkkk.fi
Kallinen
Kari
K
D000328:Adult; D000339:Affect; D004562:Electrocardiography; D004576:Electromyography; D005712:Galvanic Skin Response; D006801:Humans; D008297:Male; D008875:Middle Aged; D009146:Music; D009524:Newspapers as Topic; D011932:Reading; D013216:Reflex, Startle; D015203:Reproducibility of Results; D012680:Sensitivity and Specificity; D011795:Surveys and Questionnaires