title: Beliefs about the risk factors for cervical cancer in a British population sample.
abstract: BACKGROUND
  The introduction of human papillomavirus (HPV) testing into cervical screening has the potential to alter public perceptions of cervical cancer by making explicit the role of a sexually transmitted virus in its etiology. HPV knowledge has been found to be poor, although there is evidence of public awareness of a link between sexual activity and cervical cancer risk. We explored beliefs about the risk factors for cervical cancer in a large population sample.
  
  
  METHODS
  Face-to-face interviews were carried out with a representative sample of the British population. All participants were asked what they thought increased a women's chances of developing cervical cancer.
  
  
  RESULTS
  The response rate was 71% (n = 1940). The most common single response was 'don't know' (38%). Forty-one percent of respondents mentioned factors relating to sex, but only 14% were aware of a link with sexual transmission and fewer than 1% named HPV. Women and more educated people had better knowledge of the established risk factors. The patterning of risk factor awareness by age varied across risk factors.
  
  
  CONCLUSIONS
  Awareness of the role of a sexually transmitted virus in the etiology of cervical cancer is very low in Britain. Provision of information associated with the introduction of HPV testing could change public perceptions of cervical cancer.
authors.affiliation: Cancer Research UK Health Behaviour Unit, Department of Epidemiology and Public Health, UCL, London WC1E 6BT, UK. j.waller@ucl.ac.uk
authors.forename: Jo
authors.initials: J
authors.lastname: Waller
authors.forename: Kirsten
authors.initials: K
authors.lastname: McCaffery
authors.forename: Jane
authors.initials: J
authors.lastname: Wardle
mesh_terms: D000293:Adolescent; D000328:Adult; D017677:Age Distribution; D000368:Aged; D003625:Data Collection; D004522:Educational Status; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D016015:Logistic Models; D008297:Male; D008875:Middle Aged; D027383:Papillomaviridae / Q000302:isolation & purification / Q000472:pathogenicity*; D012307:Risk Factors; D006113:United Kingdom; D002583:Uterine Cervical Neoplasms / Q000175:diagnosis / Q000209:etiology / Q000523:psychology*