Increasing implicit self-esteem through classical conditioning.
Implicit self-esteem is the automatic, nonconscious aspect of self-esteem. This study demonstrated that implicit self-esteem can be increased using a computer game that repeatedly pairs self-relevant information with smiling faces. These findings, which are consistent with principles of classical conditioning, establish the associative and interpersonal nature of implicit self-esteem and demonstrate the potential benefit of applying basic learning principles in this domain.
Baccus
Jodene R
JR
Department of Psychology, McGill University, Montreal, Quebec, Canada. jodene.baccus@mail.mcgill.ca
Baldwin
Mark W
MW
Packer
Dominic J
DJ
D000328:Adult; D000374:Aggression; D003214:Conditioning, Classical; D005260:Female; D006801:Humans; D008297:Male; D012649:Self Concept; D014936:Word Association Tests