title: Increasing implicit self-esteem through classical conditioning.
abstract: Implicit self-esteem is the automatic, nonconscious aspect of self-esteem. This study demonstrated that implicit self-esteem can be increased using a computer game that repeatedly pairs self-relevant information with smiling faces. These findings, which are consistent with principles of classical conditioning, establish the associative and interpersonal nature of implicit self-esteem and demonstrate the potential benefit of applying basic learning principles in this domain.
authors.affiliation: Department of Psychology, McGill University, Montreal, Quebec, Canada. jodene.baccus@mail.mcgill.ca
authors.forename: Jodene R
authors.initials: JR
authors.lastname: Baccus
authors.forename: Mark W
authors.initials: MW
authors.lastname: Baldwin
authors.forename: Dominic J
authors.initials: DJ
authors.lastname: Packer
mesh_terms: D000328:Adult; D000374:Aggression; D003214:Conditioning, Classical; D005260:Female; D006801:Humans; D008297:Male; D012649:Self Concept; D014936:Word Association Tests