title: The caring before the care.
authors.affiliation: jomalley@mind-spring.com
authors.forename: John
authors.initials: J
authors.lastname: O'Malley
mesh_terms: D003258:Consumer Behavior; D003695:Delivery of Health Care / Q000458:organization & administration*; D004651:Employment / Q000523:psychology; D006801:Humans; D008389:Marketing of Health Services; D010559:Personnel Management; D014481:United States