title: Head to head. Is marketing vs. management a losing battle?
authors.affiliation: scottmacstra@earthlink.net
authors.forename: Scott
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D003258:Consumer Behavior; D003299:Cooperative Behavior; D003695:Delivery of Health Care / Q000458:organization & administration*; D006270:Health Facility Administrators; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D014481:United States