Who do you trust?
Iyer
Rajesh
R
Department of Marketing and Economics, Langdale College of Business Administration, Valdosta State University, Georgia, USA. riyer@valdosta.edu
Muncy
James A
JA
D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011787:Quality of Health Care; D035502:Trust; D014481:United States