How one hospital used banner ads to boost volume and image.
Gombeski
William R
WR
Yale-New Haven Hospital in Connecticut, USA. gombesbr@ynhh.org
Taylor
Jan
J
Krauss
Katie
K
Medeiros
Clayton
C
D000329:Advertising / Q000379:methods*; D003237:Connecticut; D017598:Efficiency, Organizational; D006764:Hospitals, Community / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D011641:Public Relations