title: How one hospital used banner ads to boost volume and image.
authors.affiliation: Yale-New Haven Hospital in Connecticut, USA. gombesbr@ynhh.org
authors.forename: William R
authors.initials: WR
authors.lastname: Gombeski
authors.forename: Jan
authors.initials: J
authors.lastname: Taylor
authors.forename: Katie
authors.initials: K
authors.lastname: Krauss
authors.forename: Clayton
authors.initials: C
authors.lastname: Medeiros
mesh_terms: D000329:Advertising / Q000379:methods*; D003237:Connecticut; D017598:Efficiency, Organizational; D006764:Hospitals, Community / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D011641:Public Relations