title: Who do you trust?
authors.affiliation: Department of Marketing and Economics, Langdale College of Business Administration, Valdosta State University, Georgia, USA. riyer@valdosta.edu
authors.forename: Rajesh
authors.initials: R
authors.lastname: Iyer
authors.forename: James A
authors.initials: JA
authors.lastname: Muncy
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D011787:Quality of Health Care; D035502:Trust; D014481:United States