title: What is the big idea?
authors.affiliation: School of Health Science, University of Wales, Swansea.
authors.forename: David
authors.initials: D
authors.lastname: Gallimore
authors.forename: Sue
authors.initials: S
authors.lastname: Jordan
mesh_terms: D018166:Health Care Reform; D006801:Humans; D009729:Nursing / Q000458:organization & administration*; D010559:Personnel Management; D006113:United Kingdom