title: [Role of mass media during the severe acute respiratory syndrome epidemic].
abstract: OBJECTIVE
  To understand the impact of effective interaction between public and media on the prevention and control of severe acute respiratory syndrome (SARS).
  
  
  METHODS
  Based on the theory of field epidemiology, the traditional and modern technologies were brought forward. In the late period of SARS epidemic, investigation on knowledge, attitude and practice on SARS prevention and control among general population was conducted.
  
  
  RESULTS
  During the 3 month period of SARS epidemic in Shenzhen, techniques of the "E-health and public health informatics" as an emerging fields were used to focus on population to eventually improve the health of entire population. Methods as television, radio, newspapers, magazines, printing and distribution of specific materials on SARS were included, and hotlines of telephone and mobile phone, web-based sites, electronic screening advertisements, and consultation or forum for the public etc. were used. Among 3405 subjects interviewed, more than 95% gave right answers on the SARS related questions. Most of them held the optimistic and scientific attitude. 80% of the population had taken the measures as recommended. 82.4% of the citizens were happy about the local government's action and 93.8% thought hospitals and healthcare workers should be respected and honored.
  
  
  CONCLUSIONS
  Dealing with the urgent public health problems and emerging infectious diseases outbreak, epidemiologists need to keep good relations with media, and making use of modern electronic technologies to communicate with the public.
authors.affiliation: Shenzhen Center for Disease Control and Prevention, Shenzhen 518020, China.
authors.forename: Shun-xiang
authors.initials: SX
authors.lastname: Zhang
authors.forename: Li-juan
authors.initials: LJ
authors.lastname: Jiang
authors.forename: Qi-wen
authors.initials: QW
authors.lastname: Zhang
authors.forename: Jian-jun
authors.initials: JJ
authors.lastname: Pan
authors.forename: Wen-yi
authors.initials: WY
authors.lastname: Wang
mesh_terms: D000293:Adolescent; D000328:Adult; D002681:China / Q000453:epidemiology; D004196:Disease Outbreaks; D005260:Female; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D017053:Infection Control / Q000379:methods; D033181:Information Dissemination / Q000379:methods; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D040442:Public Health Informatics / Q000639:trends; D045169:Severe Acute Respiratory Syndrome / Q000453:epidemiology / Q000517:prevention & control*