title: Clinical management. Where medicine meets management. Senior moments.
abstract: Most general hospital users are older people. Standard 4 of the national service framework for older people aims to transform the whole hospital experience for this group. Trusts have yet to grasp the fundamentals of this approach, despite the fact that it will help them achieve improvements such as access targets. Investment in staff training and education is needed to achieve the necessary cultural change.
authors.affiliation: Bradford Teaching Hospitals Trust.
authors.forename: John
authors.initials: J
authors.lastname: Young
authors.forename: Deborah
authors.initials: D
authors.lastname: Sturdy
mesh_terms: D000368:Aged; D006299:Health Services for the Aged / Q000458:organization & administration*; D006769:Hospitals, General / Q000458:organization & administration*; D006801:Humans; D018802:Patient-Centered Care; D013192:Staff Development; D013222:State Medicine; D006113:United Kingdom