title: Marketing myopia. 1960.
authors.affiliation: Harvard Business School, Boston, USA.
authors.forename: Theodore
authors.initials: T
authors.lastname: Levitt
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D049673:History, 20th Century; D007221:Industry / Q000266:history* / Q000458:organization & administration*; D040541:Marketing / Q000379:methods*; D012106:Research; D014481:United States