title: No country mouse: thirty years of effective marketing and health communications.
authors.affiliation: Alder Group.
authors.forename: Peggy
authors.initials: P
authors.lastname: Edwards
mesh_terms: D002170:Canada; D002910:Chronology as Topic; D015444:Exercise; D006266:Health Education / Q000191:economics / Q000379:methods*; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D010565:Persuasive Communication; D010809:Physical Fitness; D040241:Social Marketing