title: The mouse under the microscope: keys to ParticipACTION's success.
authors.affiliation: Faculty of Medicine, University of Montreal.
authors.forename: François
authors.initials: F
authors.lastname: Lagarde
mesh_terms: D002170:Canada; D015444:Exercise; D015438:Health Behavior; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D010565:Persuasive Communication; D010809:Physical Fitness; D015397:Program Evaluation; D012922:Social Change; D040241:Social Marketing