title: The challenge of bilingualism: ParticipACTION campaigns succeeded in two languages.
authors.affiliation: Faculty of Medicine, University of Montreal.
authors.forename: François
authors.initials: F
authors.lastname: Lagarde
mesh_terms: D002170:Canada; D018864:Cultural Diversity; D015444:Exercise; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D019303:Multilingualism; D010565:Persuasive Communication; D010809:Physical Fitness; D040241:Social Marketing