title: Developing and building relationships with referring physicians.
authors.affiliation: Winter Haven Hospital, FL, USA. ed.yoder@mfms.com
authors.forename: Ed
authors.initials: E
authors.lastname: Yoder
mesh_terms: D003258:Consumer Behavior; D018578:Hospital-Physician Relations; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D015279:Organizational Culture; D011872:Radiology Department, Hospital / Q000458:organization & administration*; D011873:Radiology Information Systems; D012017:Referral and Consultation