Pekin hospital says 'small is good': ongoing campaign emphasizes "Personal size. Personal care.".
Pekin Hospital, Pekin, Ill., launched a campaign in April 2003 to differentiate itself from the larger, big-city hospitals. Using non-healthcare images and emphasizing individualized care, the "Personal Size. Personal Care," campaign was well received and is expected to continue for some time.
Judith D
JD
Botvin
D006764:Hospitals, Community / Q000458:organization & administration*; D007087:Illinois; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D018802:Patient-Centered Care