Unprecedented nationwide paid media campaign on impaired driving yields strong results: "You Drink and Drive. You Lose." campaign scores with target market.
Mckay
Mary Pat
MP
Department of Emergency Medicine, Brigham and Women's Hospital, Harvard Medical School, Boston, MA, USA.
D000063:Accidents, Traffic / Q000517:prevention & control; D000293:Adolescent; D000328:Adult; D000329:Advertising; D000428:Alcohol Drinking; D001334:Automobile Driving; D006293:Health Promotion; D006801:Humans; D008297:Male; D008402:Mass Media; D013690:Television; D014481:United States