Brand: a company's most valuable asset.
Brands have the potential to outlive all other forms of intellectual property. Awareness of the issues will maximise their value.
Olswang, 90 High Holborn, London WC1V 6XX, UK. stephen.carter@olswang.com
Stephen
S
Carter
D000329:Advertising / Q000191:economics* / Q000331:legislation & jurisprudence / Q000379:methods* / Q000592:standards; D001709:Biotechnology / Q000191:economics* / Q000331:legislation & jurisprudence / Q000592:standards; D004864:Equipment and Supplies / Q000191:economics* / Q000592:standards*; D010067:Ownership / Q000191:economics / Q000331:legislation & jurisprudence* / Q000592:standards; D010330:Patents as Topic / Q000331:legislation & jurisprudence*; D014481:United States