ECHN creates a 'new look' for ads: series promotes new physicians, job opportunities and more.
Eastern Connecticut Health Network, (ECHN), Manchester, Conn., is using a "new look" for ads that announce the addition of new staff physicians. In view of the recent growth of the network, there was a need to build public awareness of ECHN's wide range of specialties. The new ads use informal photos of each new doctor with the tagline "A Welcome Choice," or a variation of the same phrase.
Judith D
JD
Botvin
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