Communications. Zap it to 'em.
Communication is something all trusts do, whether they know it or not. Reputation management involves proactively controlling how your organisation is, and will be, perceived. Patient choice and a move away from a waiting-list focus is changing the messages trusts need to get across.
Rebecca
R
Coombes
D003142:Communication; D006801:Humans; D009936:Organizational Innovation; D017060:Patient Satisfaction; D011641:Public Relations; D012933:Social Identification; D013222:State Medicine / Q000458:organization & administration*