The effects of categorically based expectations on minority influence: the importance of congruence.
The role of congruence and incongruence in diverse decision-making groups is examined by manipulating opinion agreement within and between members of different social categories. Congruence occurs when ingroup members agree with one another and outgroup members disagree, whereas incongruence occurs when an ingroup member disagrees with a majority composed of ingroup and outgroup members. The results of two studies, one using a scenario methodology and the second using simulated work teams with two ingroup members and one outgroup member, show that regardless of the task-relevance of salient differences, individuals respond most favorably when categorical and opinion differences are congruent. Study 1 examined individuals' emotional reactions and group efficacy. Study 2 examined group performance, the minority influence process, and efforts to maintain congruence. The findings suggest that outgroup minority opinion holders may be more influential in diverse group decision-making settings than ingroup minority opinion holders.
Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA. kwp@kellogg.northwestern.edu
Katherine W
KW
Phillips
D001290:Attitude; D003657:Decision Making; D006126:Group Processes; D006801:Humans