Commentary: "You Drink and Drive. You Lose." Reaching the target audience is not enough.
D000063:Accidents, Traffic / Q000401:mortality / Q000517:prevention & control* / Q000706:statistics & numerical data; D000293:Adolescent; D000328:Adult; D000329:Advertising; D000428:Alcohol Drinking / Q000009:adverse effects* / Q000453:epidemiology; D001334:Automobile Driving; D004636:Emergency Service, Hospital; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D008297:Male; D008402:Mass Media; D013690:Television; D014481:United States / Q000453:epidemiology