Brand: a company's most valuable asset.
Brands have the potential to outlive all other forms of intellectual property. Awareness of the issues will maximise their value.
Carter
Stephen
S
Olswang, 90 High Holborn, London WC1V 6XX, UK. stephen.carter@olswang.com
D000329:Advertising / Q000191:economics* / Q000331:legislation & jurisprudence / Q000379:methods* / Q000592:standards; D001709:Biotechnology / Q000191:economics* / Q000331:legislation & jurisprudence / Q000592:standards; D004864:Equipment and Supplies / Q000191:economics* / Q000592:standards*; D010067:Ownership / Q000191:economics / Q000331:legislation & jurisprudence* / Q000592:standards; D010330:Patents as Topic / Q000331:legislation & jurisprudence*; D014481:United States