The technology behind Colgate Simply White Toothpaste.
Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.
Hoic
Diego
D
Colgate-Palmolive Technology Center, Piscataway, NJ, USA. diego_hoic@colpal.com
Dixit
Nagaraj
N
Prencipe
Michael
M
Subramanyam
Ravi
R
Cameron
Ryan
R
Abdel Malak
Rouba
R
Lagman
Leilani
L
Xu
Tao
T
Richter
Rose
R
D001682:Biological Availability; D002327:Cariostatic Agents / Q000737:chemistry; D002626:Chemistry, Pharmaceutical; D003728:Dental Calculus / Q000517:prevention & control; D005459:Fluorides / Q000737:chemistry; D005942:Gluconates / Q000737:chemistry*; D006801:Humans; D006861:Hydrogen Peroxide / Q000737:chemistry*; D016877:Oxidants / Q000737:chemistry; D012824:Silicic Acid; D013678:Technology, Pharmaceutical; D014073:Tooth Bleaching / Q000379:methods*; D014075:Tooth Discoloration / Q000628:therapy; D014100:Toothpastes / Q000737:chemistry* / Q000145:classification
D002327:Cariostatic Agents; D005942:Gluconates; D016877:Oxidants; D014100:Toothpastes; C546060:hydrated silica gel-based toothpaste; D012824:Silicic Acid; D006861:Hydrogen Peroxide; D005459:Fluorides