title: Willingness to pay for public health care: a comparison of two approaches.
abstract: When applying willingness-to-pay (WTP) in economic evaluations, there have been strong theoretical arguments for the use of ex ante insurance-based questions, which can be framed either as insurance premiums or taxation contributions. This paper suggests theoretical reasons why respondents may value a programme differently in these two different ex ante approaches, and inquires empirically into the potential existence of such differences. A split-sample interview study was undertaken in Denmark. The proportion of respondents willing to pay is higher in the community version, and the respondents use different reasons for being and not being willing to pay.
authors.affiliation: Institute of Community Medicine, University of Tromsoe, 9037 Tromsoe, Norway. jan.abel.olsen@ism.uit.no
authors.forename: Jan Abel
authors.initials: JA
authors.lastname: Olsen
authors.forename: Kristian
authors.initials: K
authors.lastname: Kidholm
authors.forename: Cam
authors.initials: C
authors.lastname: Donaldson
authors.forename: Phil
authors.initials: P
authors.lastname: Shackley
mesh_terms: D003695:Delivery of Health Care; D003718:Denmark; D005260:Female; D005382:Financing, Personal; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D009313:National Health Programs; D015980:Public Health Practice / Q000191:economics*