title: The technology behind Colgate Simply White Toothpaste.
abstract: Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.
authors.affiliation: Colgate-Palmolive Technology Center, Piscataway, NJ, USA. diego_hoic@colpal.com
authors.forename: Diego
authors.initials: D
authors.lastname: Hoic
authors.forename: Nagaraj
authors.initials: N
authors.lastname: Dixit
authors.forename: Michael
authors.initials: M
authors.lastname: Prencipe
authors.forename: Ravi
authors.initials: R
authors.lastname: Subramanyam
authors.forename: Ryan
authors.initials: R
authors.lastname: Cameron
authors.forename: Rouba
authors.initials: R
authors.lastname: Abdel Malak
authors.forename: Leilani
authors.initials: L
authors.lastname: Lagman
authors.forename: Tao
authors.initials: T
authors.lastname: Xu
authors.forename: Rose
authors.initials: R
authors.lastname: Richter
mesh_terms: D001682:Biological Availability; D002327:Cariostatic Agents / Q000737:chemistry; D002626:Chemistry, Pharmaceutical; D003728:Dental Calculus / Q000517:prevention & control; D005459:Fluorides / Q000737:chemistry; D005942:Gluconates / Q000737:chemistry*; D006801:Humans; D006861:Hydrogen Peroxide / Q000737:chemistry*; D016877:Oxidants / Q000737:chemistry; D012824:Silicic Acid; D013678:Technology, Pharmaceutical; D014073:Tooth Bleaching / Q000379:methods*; D014075:Tooth Discoloration / Q000628:therapy; D014100:Toothpastes / Q000737:chemistry* / Q000145:classification
chemical_list: D002327:Cariostatic Agents; D005942:Gluconates; D016877:Oxidants; D014100:Toothpastes; C546060:hydrated silica gel-based toothpaste; D012824:Silicic Acid; D006861:Hydrogen Peroxide; D005459:Fluorides