title: The role of the Federal Trade Commission in advertising health products and services.
abstract: The Federal Trade Commission plays a unique role in enforcing well-established standards ensuring that consumers can make informed purchase and use decisions about health-related products and services based on truthful, non-misleading advertising claims while encouraging competition. Deceptive and unfair practices are defined. The importance of the "net impression" that ads convey to consumers and the need for substantiation of objective, factual claims is explained. The FTC uses its enforcement powers and consumer and industry outreach to create a climate for preventing misleading advertising.
authors.affiliation: Bureau of Consumer Protection, Division of Advertising Practices, at the Federal Trade Commission, USA.
authors.forename: Matthew
authors.initials: M
authors.lastname: Daynard
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000592:standards*; D003257:Consumer Product Safety / Q000331:legislation & jurisprudence / Q000592:standards; D008192:Deception; D003813:Dentistry; D006801:Humans; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence / Q000592:standards*; D014481:United States; D014485:United States Federal Trade Commission / Q000331:legislation & jurisprudence / Q000592:standards*