title: Evaluating consumer informatics: learning from health campaign research.
abstract: This paper suggests that some conceptual models used in health communication campaigns as well as the "uses and gratifications" approach might be successfully integrated into the evaluation of consumer informatics. These models and tools are especially pertinent when the desired outcomes of media health interventions are therapeutic changes in public knowledge, motivations, attitudes and patient behavior
authors.affiliation: Lister Hill National Center for Biomedical Communications, National Library of Medicine, Bethesda, MD 20894, USA. logan@nlm.nih.gov
authors.forename: Robert A
authors.initials: RA
authors.lastname: Logan
mesh_terms: D003142:Communication; D005069:Evaluation Studies as Topic; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006302:Health Services Research / Q000379:methods; D006801:Humans; D048088:Informatics; D015969:National Academies of Science, Engineering, and Medicine, U.S., Health and Medicine Division; D014481:United States