title: The importance of being earnest about your business plan.
abstract: Writing about the importance of business planning for a financially oriented audience may equate with preaching to the choir.
authors.affiliation: Health Strategies and Solutions, Inc., Philadelphia, USA. azuckerman@hss-inc.com
authors.forename: Alan M
authors.initials: AM
authors.lastname: Zuckerman
mesh_terms: D003659:Decision Making, Organizational; D005377:Financial Management, Hospital / Q000379:methods*; D006752:Hospital Planning / Q000379:methods*; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D040541:Marketing; D009936:Organizational Innovation; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States; D014837:Voluntary Health Agencies / Q000191:economics