title: Marketing through the eyes of financial managers.
authors.affiliation: Home Care Marketing Solutions, Chapel Hill, North Carolina, USA. mike@hcmarketingsolutions.com
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ferris
mesh_terms: D000288:Administrative Personnel; D004465:Economic Competition; D005376:Financial Management; D018574:Home Care Agencies; D006738:Hospices; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000592:standards; D014481:United States