title: Managing customer relations. As members become choice makers, health plans need competitive IT.
authors.forename: Fred D
authors.initials: FD
authors.lastname: Baldwin
mesh_terms: D003258:Consumer Behavior; D003361:Cost Allocation; D004465:Economic Competition; D006264:Health Benefit Plans, Employee / Q000458:organization & administration*; D006301:Health Services Needs and Demand; D008331:Management Information Systems; D020402:Medical Savings Accounts; D011641:Public Relations; D012984:Software; D014481:United States