title: DTC advertising's benefits far outweigh its imperfections.
authors.affiliation: Pfizer Inc., New York City, USA. pat.kelly@pfizer.com
authors.forename: Pat
authors.initials: P
authors.lastname: Kelly
mesh_terms: D000329:Advertising / Q000941:ethics / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry / Q000458:organization & administration*; D006801:Humans; D004364:Pharmaceutical Preparations; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations