title: Customer-centered brand management.
authors.affiliation: Robert H Smith School of Business, University of Maryland, College Park, USA. rrust@rhsmith.umd.edu
authors.forename: Roland T
authors.initials: RT
authors.lastname: Rust
authors.forename: Valarie A
authors.initials: VA
authors.lastname: Zeithaml
authors.forename: Katherine N
authors.initials: KN
authors.lastname: Lemon
mesh_terms: D001336:Automobiles; D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D006801:Humans; D040541:Marketing / Q000379:methods*; D009275:Names; D019982:Organizational Case Studies; D009936:Organizational Innovation; D014481:United States