title: The total service experience.
authors.affiliation: Strategic Visions Inc., Birmingham, Ala, USA. jom@strategicvisionsinc.com
authors.forename: John
authors.initials: J
authors.lastname: O'Malley
mesh_terms: D003258:Consumer Behavior; D017598:Efficiency, Organizational; D058016:Health Facility Administration; D006801:Humans; D008389:Marketing of Health Services; D014481:United States