title: Make it personal.
authors.affiliation: Durable Value Marketing, Golden, Colo, USA. scottmacstra@earthlink.net
authors.forename: Scott
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States