title: Turning point or tipping point: new FDA draft guidances and the future of DTC advertising.
authors.affiliation: US Food and Drug Administration, Rockville, Maryland, USA. peter.pitts@fda.gov
authors.forename: Peter J
authors.initials: PJ
authors.lastname: Pitts
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence* / Q000379:methods / Q000639:trends; D003256:Community Participation; D004345:Drug Industry / Q000458:organization & administration; D006801:Humans; D004364:Pharmaceutical Preparations; D014481:United States; D014486:United States Food and Drug Administration
chemical_list: D004364:Pharmaceutical Preparations