Resistance to persuasion and attitude certainty: the moderating role of elaboration.
Tormala
Zakary L
ZL
Department of Psychology, Indiana University, Bloomington, IN 47405, USA. ztormala@indiana.edu
Petty
Richard E
RE
D001290:Attitude; D003071:Cognition; D006801:Humans; D009820:Ohio; D010565:Persuasive Communication; D012044:Regression Analysis