title: [Main trends of marketing promotion of medical services at commercial institutions].
authors.forename: I V
authors.initials: IV
authors.lastname: Poliakov
authors.forename: A E
authors.initials: AE
authors.lastname: Chernov
authors.forename: T M
authors.initials: TM
authors.lastname: Zelenskaia
mesh_terms: D018166:Health Care Reform; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration / Q000592:standards; D017060:Patient Satisfaction; D011787:Quality of Health Care; D012426:Russia
vernacular_title: Osnovnye napravleniia razvitiia marketinga meditsinskikh uslug v kommercheskikh organizatsiiakh.