title: The value of benefit data in direct-to-consumer drug ads.
authors.affiliation: Veterans Affairs Outcomes Group, White River Junction, Vermont, USA. steven.woloshin@dartmouth.edu
authors.forename: Steven
authors.initials: S
authors.lastname: Woloshin
authors.forename: Lisa M
authors.initials: LM
authors.lastname: Schwartz
authors.forename: H Gilbert
authors.initials: HG
authors.lastname: Welch
mesh_terms: D000328:Adult; D000329:Advertising / Q000379:methods*; D000368:Aged; D003256:Community Participation; D004345:Drug Industry / Q000458:organization & administration*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D004364:Pharmaceutical Preparations; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations