title: How global brands compete.
authors.affiliation: Said Business School, Oxford University, England. doug.holt@sbs.ox.ac.uk
authors.forename: Douglas B
authors.initials: DB
authors.lastname: Holt
authors.forename: John A
authors.initials: JA
authors.lastname: Quelch
authors.forename: Earl L
authors.initials: EL
authors.lastname: Taylor
mesh_terms: D003132:Commerce / Q000191:economics* / Q000639:trends; D019049:Developed Countries / Q000191:economics; D003906:Developing Countries / Q000191:economics; D004465:Economic Competition / Q000639:trends*; D038622:Internationality; D040541:Marketing / Q000379:methods*; D009275:Names; D011357:Product Line Management