Customer-centered brand management.
Rust
Roland T
RT
Robert H Smith School of Business, University of Maryland, College Park, USA. rrust@rhsmith.umd.edu
Zeithaml
Valarie A
VA
Lemon
Katherine N
KN
D001336:Automobiles; D003132:Commerce / Q000458:organization & administration*; D003258:Consumer Behavior; D006801:Humans; D040541:Marketing / Q000379:methods*; D009275:Names; D019982:Organizational Case Studies; D009936:Organizational Innovation; D014481:United States