Direct-to-consumer advertising: developing evidence-based policy to improve retention and comprehension.
Riggs
David L
DL
Eli Lilly and Company, Indianapolis, Indiana, USA.
Holdsworth
Stacy M
SM
McAvoy
David R
DR
D000329:Advertising / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D019317:Evidence-Based Medicine; D006801:Humans; D004364:Pharmaceutical Preparations; D011050:Policy Making; D014481:United States
D004364:Pharmaceutical Preparations