How global brands compete.
Holt
Douglas B
DB
Said Business School, Oxford University, England. doug.holt@sbs.ox.ac.uk
Quelch
John A
JA
Taylor
Earl L
EL
D003132:Commerce / Q000191:economics* / Q000639:trends; D019049:Developed Countries / Q000191:economics; D003906:Developing Countries / Q000191:economics; D004465:Economic Competition / Q000639:trends*; D038622:Internationality; D040541:Marketing / Q000379:methods*; D009275:Names; D011357:Product Line Management