title: Developing patient-based marketing strategies.
authors.affiliation: CPM Marketing Group, Inc., Middleton, WI, USA.
authors.forename: Ginger
authors.initials: G
authors.lastname: Benz
authors.forename: Nancy V
authors.initials: NV
authors.lastname: Paddison
mesh_terms: D003625:Data Collection; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D014481:United States