title: Direct-to-consumer advertising: developing evidence-based policy to improve retention and comprehension.
authors.affiliation: Eli Lilly and Company, Indianapolis, Indiana, USA.
authors.forename: David L
authors.initials: DL
authors.lastname: Riggs
authors.forename: Stacy M
authors.initials: SM
authors.lastname: Holdsworth
authors.forename: David R
authors.initials: DR
authors.lastname: McAvoy
mesh_terms: D000329:Advertising / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D019317:Evidence-Based Medicine; D006801:Humans; D004364:Pharmaceutical Preparations; D011050:Policy Making; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations