The value of benefit data in direct-to-consumer drug ads.
Woloshin
Steven
S
Veterans Affairs Outcomes Group, White River Junction, Vermont, USA. steven.woloshin@dartmouth.edu
Schwartz
Lisa M
LM
Welch
H Gilbert
HG
D000328:Adult; D000329:Advertising / Q000379:methods*; D000368:Aged; D003256:Community Participation; D004345:Drug Industry / Q000458:organization & administration*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D004364:Pharmaceutical Preparations; D014481:United States
D004364:Pharmaceutical Preparations