Testing relationships between values and food-related lifestyle: results from two European countries.
The value survey developed by Shalom Schwartz (1992) has been applied in many countries with different purposes. In this study we present a new way of analysing the theoretically assumed circumplex structure of Schwartz value survey and its relationships to other constructs, here the instrument food-related lifestyle. In two countries; Germany and Spain, data were collected. In each country 1000 interviews were carried out where consumers were asked about their value priorities and about their food-related lifestyle. The study provides new insights into the way values influence peoples' food-related lifestyle in Germany and Spain, and the results validate both the Schwartz value survey and the food-related lifestyle instrument in a nomological sense, since significant and meaningful relationships were found between the two constructs.
MAPP Centre, Aarhus School of Business, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark. kab@asb.dk
Karen
K
Brunsø
Joachim
J
Scholderer
Klaus G
KG
Grunert
D000328:Adult; D003431:Cross-Cultural Comparison; D005247:Feeding Behavior / Q000502:physiology* / Q000523:psychology*; D005858:Germany; D006801:Humans; D008019:Life Style; D008875:Middle Aged; D009749:Nutrition Surveys; D015203:Reproducibility of Results; D013030:Spain; D011795:Surveys and Questionnaires