[Health in today's media society. Institutional health education and television entertainment].
The article sketches concepts of entertaining health education programmes on television as discussed in the new sub-discipline of health communication in Germany and describes some examples and aspects of cooperation between the Federal Center for Health Education (BZgA/FCHE) Cologne as an institutional health education agency and German television partners. Specific chances and problems of entertaining forms of mass media health education on television are discussed. Finally, perspectives for institutional health education in relation to television are discussed.
Bundeszentrale für gesundheitliche Aufklärung, Köln. schwarz@bzga.de.
U
U
Schwarz
D005544:Forecasting; D005858:Germany; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D013690:Television