Sutter Health uses advertorials to address complex issues.
Sutter Health, Pasadena, Calif., is unique in its response to the unprecedented attention healthcare is receiving in the news media. Instead of addressing the issues in its annual report for a limited audience, or responding defensively to media queries, Sutter uses advertorials to tell its own story the way it wants it to be understood.
Judith D
JD
Botvin
D000329:Advertising; D002140:California; D003142:Communication; D006297:Health Services Accessibility; D006764:Hospitals, Community / Q000458:organization & administration*; D006788:Hospitals, Voluntary; D006801:Humans; D020407:Internet; D008402:Mass Media; D017057:Medically Uninsured; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009937:Organizational Objectives; D011641:Public Relations