Press kit kicks off new branding.
A smartly produced press kit resulted in unprecedented news coverage when Denver's Porter Adventist Hospital recently unveiled plans for an extensive 80 million dollars redevelopment. A news conference was held to announce this plan, along with the opening of the hospital's new emergency department. The overall effort is part of the new branding strategy of the 75-year-old hospital.
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D003120:Colorado; D004636:Emergency Service, Hospital; D006745:Hospital Bed Capacity, 300 to 499; D006749:Hospital Design and Construction; D016519:Hospitals, Religious / Q000458:organization & administration*; D006788:Hospitals, Voluntary; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D009096:Multi-Institutional Systems; D011641:Public Relations