Joint marketing cites excellence: Fairview-University Medical Center advertises cooperatively with University of Minnesota Physicians.
Fairview-University Medical Center and University of Minnesota Physicians, both in Minneapolis, are enjoying the benefits of a co-branded advertising campaign. It includes print ads, brochures, and other marketing devices.
Judith D
JD
Botvin
D019985:Benchmarking; D003299:Cooperative Behavior; D018578:Hospital-Physician Relations; D006785:Hospitals, University / Q000458:organization & administration / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008910:Minnesota; D016522:Oncology Service, Hospital / Q000458:organization & administration / Q000592:standards; D011787:Quality of Health Care