title: How home care is essential to ensuring successful orthodontic treatment outcomes.
abstract: Patients can significantly affect the outcome of their orthodontic treatment. A practice committed to developing the right systems, scripts, and educational materials will experience a more satisfied patient, increased efficiencies, and higher profits. Educating and motivating patients to maintain their oral health and providing recommendations or dispensing of home care tools such as a power toothbrush increases patient compliance, positively impacts treatment outcomes, enhances customer service, and generates a new revenue stream for the practice. In a tight economy and a highly competitive orthodontic market, a power toothbrush can positively impact your marketing and case close rate. Treatment and fees being relatively equal, patients will tend to accept treatment from a practice that can demonstrate concern for the patients' overall oral health and greater value-added components to the orthodontic case. Power toothbrushes as part of a comprehensive orthodontic treatment provide a great differentiating marketing strategy.
authors.affiliation: Levin Group. consulting@levingroup.com
authors.forename: Roger
authors.initials: R
authors.lastname: Levin
mesh_terms: D002648:Child; D003729:Dental Care / Q000706:statistics & numerical data; D003742:Dental Devices, Home Care; D004560:Electricity; D006801:Humans; D009910:Oral Hygiene / Q000706:statistics & numerical data*; D009971:Orthodontics, Corrective; D010353:Patient Education as Topic; D011215:Practice Management, Dental / Q000191:economics; D012648:Self Care / Q000706:statistics & numerical data; D014099:Toothbrushing / Q000295:instrumentation*