title: Alpha's standard error (ASE): an accurate and precise confidence interval estimate.
abstract: This research presents the inferential statistics for Cronbach's coefficient alpha on the basis of the standard statistical assumption of multivariate normality. The estimation of alpha's standard error (ASE) and confidence intervals are described, and the authors analytically and empirically investigate the effects of the components of these equations. The authors then demonstrate the superiority of this estimate compared with previous derivations of ASE in a separate Monte Carlo simulation. The authors also present a sampling error and test statistic for a test of independent sample alphas. They conclude with a recommendation that all alpha coefficients be reported in conjunction with standard error or confidence interval estimates and offer SAS and SPSS programming codes for easy implementation.
authors.affiliation: Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, IL, USA.
authors.forename: Adam
authors.initials: A
authors.lastname: Duhachek
authors.forename: Dawn
authors.initials: D
authors.lastname: Lacobucci
mesh_terms: D035841:Behavioral Research / Q000706:statistics & numerical data; D003198:Computer Simulation; D016001:Confidence Intervals; D006801:Humans; D015203:Reproducibility of Results; D012107:Research Design