title: Return on investment in fund raising: using ROI to your advantage.
authors.forename: Michael W
authors.initials: MW
authors.lastname: Gerrity
mesh_terms: D003362:Cost-Benefit Analysis; D017598:Efficiency, Organizational; D005653:Fund Raising / Q000191:economics / Q000458:organization & administration*; D006075:Governing Board; D017408:Guidelines as Topic; D007449:Investments; D014481:United States