[The audience of TV health programs].
The viewing figures of 36 unpaid TV health programs was assessed: the number of viewers, their socio-demographic status and interest in specific program. Between June 1998 and June 1999, non commercial TV health programs reached 0.7% to 7.6% TV audience, no more than 2,700.000 viewers per program. Programs broadcasted in evenings and winter time had more viewers. The audience consisted usually of: women, retired persons, rural inhabitants, persons with basic educational background. Pensioners were interested in every program, women in majority. Students, blue-collar workers and men were censorious and appreciated some programs only.
Cianciara
Dorota
D
Zakład Promocji Zdrowia Państwowego Zakładu Higieny, Warszawa.
Przewłocka
Teresa
T
Miller
Maria
M
D001294:Attitude to Health; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005260:Female; D006266:Health Education / Q000379:methods / Q000706:statistics & numerical data; D006293:Health Promotion / Q000379:methods / Q000706:statistics & numerical data; D006301:Health Services Needs and Demand / Q000706:statistics & numerical data; D006801:Humans; D008297:Male; D011044:Poland / Q000453:epidemiology; D011788:Quality of Life; D012424:Rural Population / Q000706:statistics & numerical data; D012621:Seasons; D017678:Sex Distribution; D012737:Sex Factors; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D013690:Television / Q000706:statistics & numerical data*; D014505:Urban Population / Q000706:statistics & numerical data