title: Jonathan K. C. Knowles discusses the impact of pharmacogenomics on market segmentation.
authors.forename: Jonathan K C
authors.initials: JK
authors.lastname: Knowles
mesh_terms: D004345:Drug Industry / Q000191:economics* / Q000379:methods; D040541:Marketing / Q000191:economics* / Q000379:methods; D010597:Pharmacogenetics / Q000191:economics* / Q000379:methods