Improving menu categories.
No matter how good a site's navigational tools, site visitors will not use them if the menu categories are ambiguous. Users have to know what to expect when they click on a particular menu item. If the categories are not intuitive, users will have to resort to the site's search engine, ignoring the entire structure. The Pennsylvania Medical Society site (http://www.pamedsoc.org) had been plagued with poor menu labels until it took a step back and improved them.
D003258:Consumer Behavior; D006801:Humans; D016247:Information Storage and Retrieval; D020407:Internet; D040541:Marketing / Q000379:methods; D019982:Organizational Case Studies; D010414:Pennsylvania; D012955:Societies, Medical / Q000458:organization & administration*; D014584:User-Computer Interface