Effects of a driver enforcement program on yielding to pedestrians.
A driver-yielding enforcement program that included decoy pedestrians, feedback flyers, written and verbal warnings, and saturation enforcement for a 2-week period was evaluated in the city of Miami Beach using a multiple baseline design. During baseline, data were collected at crosswalks along two major corridors. Treatment was introduced first at selected crosswalks without traffic signals along one corridor. A week later, enforcement was shifted to crosswalks along the second corridor. Results indicated that the percentage of drivers yielding to pedestrians increased following the introduction of the enforcement program in each corridor and that these increases were sustained for a period of a year with minimal additional enforcement. The effects also generalized somewhat to untreated crosswalks in both corridors, as well as to crosswalks with traffic signals.
Van Houten
Ron
R
Psychology Department, Mount Saint Vincent University, Halifax, Nova Scotia, Canada. Rvh@cers-safety.com
Malenfant
J E Louis
JE
D001334:Automobile Driving; D005793:Generalization, Psychological; D006801:Humans; D035846:Law Enforcement; D011678:Punishment; D012054:Reinforcement, Psychology; D012449:Safety; D012919:Social Behavior