title: New "persona" concept helps site designers cater to target user segments' needs.
abstract: Using the relatively new "persona" design concept, Web strategists create a set of archetypical user characters, each one representing one of their site's primary audiences. Then, as their site is constructed or upgraded, they champion the personas, arguing on their behalf and forcing the design team to take each audience's needs and wants into account.
mesh_terms: D003220:Conflict, Psychological; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D017008:Negotiating; D019982:Organizational Case Studies; D014481:United States