title: Service excellence in dermatology.
abstract: Service excellence is attainable but requires leadership and hard work. It is important for the physician leader to understand that perceived service excellence is complex and multifaceted. The physician who combines outstanding diagnostic and technical skills, an office run with efficient processes, a pleasing environment, carefully chosen amenities, and personnel who behave and communicate exceptionally will truly have a practice in demand. Our customers--patients, family members, referring physicians--are the judges and predictors of our success.
authors.affiliation: Department of Dermatology, and Dermatologic Surgery, Geisinger Health System, Danville, PA 17822-1406, USA. vmarks@geisinger.edu
authors.forename: Victor J
authors.initials: VJ
authors.lastname: Marks
authors.forename: Randall
authors.initials: R
authors.lastname: Hutchison
authors.forename: Michael
authors.initials: M
authors.lastname: Todd
mesh_terms: D003880:Dermatology / Q000592:standards*; D006801:Humans; D010817:Physician-Patient Relations; D011787:Quality of Health Care