Corporate social responsibility and the tobacco industry: hope or hype?
Corporate social responsibility (CSR) emerged from a realisation among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labour practices, and the environment. Two transnational tobacco companies have recently adopted CSR: Philip Morris, and British American Tobacco. This report explains the origins and theory behind CSR; examines internal company documents from Philip Morris showing the company's deliberations on the matter, and the company's perspective on its own behaviour; and reflects on whether marketing tobacco is antithetical to social responsibility.
Hirschhorn
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bertzpoet@yahoo.com
D000329:Advertising / Q000941:ethics; D001294:Attitude to Health; D006801:Humans; D040541:Marketing / Q000941:ethics; D009936:Organizational Innovation; D011634:Public Health; D011641:Public Relations; D012907:Smoking / Q000009:adverse effects; D012941:Social Responsibility; D019460:Tobacco Industry / Q000941:ethics*