title: How to read clinical journals: XII. How you too can profit from pharmaceutical advertisements.
authors.affiliation: Division of General Internal Medicine, Department of Medicine, Sunnybrook & Women's College Health Sciences Centre, University of Toronto, Toronto, Ontario, Canada.
authors.forename: Steven L
authors.initials: SL
authors.lastname: Shumak
authors.forename: Donald A
authors.initials: DA
authors.lastname: Redelmeier
mesh_terms: D000329:Advertising; D015510:Clinical Medicine; D010506:Periodicals as Topic; D004364:Pharmaceutical Preparations; D014925:Wit and Humor as Topic
chemical_list: D004364:Pharmaceutical Preparations