title: Creating incentives for genomic research to improve targeting of therapies.
authors.affiliation: Pharmacogenomics, Ethics, and Public Policy Program, Indiana University Center for Bioethics, Indianapolis, USA.
authors.forename: Barbara J
authors.initials: BJ
authors.lastname: Evans
authors.forename: David A
authors.initials: DA
authors.lastname: Flockhart
authors.forename: Eric M
authors.initials: EM
authors.lastname: Meslin
mesh_terms: D016503:Drug Delivery Systems / Q000191:economics*; D004345:Drug Industry / Q000191:economics*; D009042:Motivation; D010597:Pharmacogenetics / Q000191:economics* / Q000639:trends*; D011640:Public Policy; D017211:Treatment Failure