title: Undoing an epidemiological paradox: the tobacco industry's targeting of US Immigrants.
abstract: OBJECTIVE
  We sought to ascertain whether the tobacco industry has conceptualized the US immigrant population as a separate market.
  
  
  METHODS
  We conducted a content analysis of major tobacco industry documents.
  
  
  RESULTS
  The tobacco industry has engaged in 3 distinct marketing strategies aimed at US immigrants: geographically based marketing directed toward immigrant communities, segmentation based on immigrants' assimilation status, and coordinated marketing focusing on US immigrant groups and their countries of origin.
  
  
  CONCLUSIONS
  Public health researchers should investigate further the tobacco industry's characterization of the assimilated and non-assimilated immigrant markets, and its specific strategies for targeting these groups, in order to develop informed national and international tobacco control countermarketing strategies designed to protect immigrant populations and their countries of origin.
authors.affiliation: Department of Society, Human Development and Health, Harvard School of Public Health, Boston, MA 02115, USA. dacevedo@hsph.harvard.edu
authors.forename: Dolores
authors.initials: D
authors.lastname: Acevedo-Garcia
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Barbeau
authors.forename: Jennifer Anne
authors.initials: JA
authors.lastname: Bishop
authors.forename: Jocelyn
authors.initials: J
authors.lastname: Pan
authors.forename: Karen M
authors.initials: KM
authors.lastname: Emmons
mesh_terms: D000069:Acculturation; D001208:Asia / Q000208:ethnology; D004641:Emigration and Immigration; D006801:Humans; D007843:Latin America / Q000208:ethnology; D040541:Marketing; D012907:Smoking / Q000208:ethnology*; D019460:Tobacco Industry; D014481:United States