title: A contest to create media messages aimed at recruiting adolescents for stop smoking programs.
abstract: This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.
authors.affiliation: Mayo Clinic Nicotine Research Program, Rochester, MN 55905, USA. croghan.ivana@mayo.edu
authors.forename: Ivana T
authors.initials: IT
authors.lastname: Croghan
authors.forename: Heather M
authors.initials: HM
authors.lastname: Campbell
authors.forename: Christi A
authors.initials: CA
authors.lastname: Patten
authors.forename: Gary A
authors.initials: GA
authors.lastname: Croghan
authors.forename: Darrell R
authors.initials: DR
authors.lastname: Schroeder
authors.forename: Paul J
authors.initials: PJ
authors.lastname: Novotny
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D000329:Advertising / Q000379:methods; D001363:Awards and Prizes; D002648:Child; D003163:Competitive Behavior; D005260:Female; D006801:Humans; D008297:Male; D008402:Mass Media; D008910:Minnesota; D018579:Patient Selection; D016730:Program Development / Q000379:methods*; D015397:Program Evaluation / Q000379:methods; D016540:Smoking Cessation / Q000379:methods*