title: Cross-cultural differences in relationship- and group-based trust.
abstract: Two experiments explored differences in depersonalized trust (trust toward a relatively unknown target person) across cultures. Based on a recent theoretical framework that postulates predominantly different bases for group behaviors in Western cultures versus Eastern cultures, it was predicted that Americans would tend to trust people primarily based on whether they shared category memberships; however, trust for Japanese was expected to be based on the likelihood of sharing direct or indirect interpersonal links. Results supported these predictions. In both Study 1 (questionnaire study) and Study 2 (online money allocation game), Americans trusted ingroup members more than outgroup members; however, the existence of a potential indirect relationship link increased trust for outgroup members more for Japanese than for Americans. Implications for understanding group processes across cultures are discussed.
authors.affiliation: Department of Behavioral Science, Hokkaido University, N10 W7 Kita-ku, Sapporo, Hokkaido 060-0810, Japan. myuki@let.hokudai.ac.jp
authors.forename: Masaki
authors.initials: M
authors.lastname: Yuki
authors.forename: William W
authors.initials: WW
authors.lastname: Maddux
authors.forename: Marilynn B
authors.initials: MB
authors.lastname: Brewer
authors.forename: Kosuke
authors.initials: K
authors.lastname: Takemura
mesh_terms: D000704:Analysis of Variance; D044466:Asian People / Q000523:psychology; D016009:Chi-Square Distribution; D003431:Cross-Cultural Comparison; D005260:Female; D006126:Group Processes; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D012933:Social Identification; D011795:Surveys and Questionnaires; D035502:Trust / Q000523:psychology*