title: Sun protection motivational stages and behavior: skin cancer risk profiles.
abstract: OBJECTIVE
  To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers.
  
  
  METHODS
  Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged.
  
  
  RESULTS
  Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior.
  
  
  CONCLUSIONS
  Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
authors.affiliation: Department of Psychology, University of Illinois-Chicago, Chicago, IL 60067, USA. spagoto@uic.edu
authors.forename: Sherry L
authors.initials: SL
authors.lastname: Pagoto
authors.forename: Dennis E
authors.initials: DE
authors.lastname: McChargue
authors.forename: Kristin
authors.initials: K
authors.lastname: Schneider
authors.forename: Jessica
authors.initials: J
authors.lastname: Werth Cook
mesh_terms: D000328:Adult; D016000:Cluster Analysis; D005260:Female; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D008297:Male; D009042:Motivation; D012307:Risk Factors; D012878:Skin Neoplasms / Q000517:prevention & control*; D013471:Sunburn / Q000517:prevention & control*; D011795:Surveys and Questionnaires