title: The intangible magic of celebrity marketing.
authors.affiliation: raymond.moynihan@verizon.net
authors.forename: Ray
authors.initials: R
authors.lastname: Moynihan
mesh_terms: D000329:Advertising; D016265:Conflict of Interest; D004345:Drug Industry; D005197:Famous Persons; D006801:Humans; D008389:Marketing of Health Services; D014481:United States