title: Management. Gently does it.
abstract: Soft intelligence is information gathered from conversations, observations and experiences that allow judgements to be made. Research by York University shows that less than one in four of those interviewed used hard data to inform their judgements of NHS trusts. Sources of soft information can be direct: based on first-hand experiences; and indirect: the accounts and views of colleagues, patients, public, friends, journalists.
authors.affiliation: Clinical Governance Support Team.
authors.forename: Jay
authors.initials: J
authors.lastname: Bevington
authors.forename: Paul
authors.initials: P
authors.lastname: Stanton
authors.forename: Ron
authors.initials: R
authors.lastname: Cullen
mesh_terms: D000288:Administrative Personnel; D001294:Attitude to Health; D003625:Data Collection; D007255:Information Services; D007407:Interviews as Topic; D007600:Judgment; D011787:Quality of Health Care; D013222:State Medicine / Q000592:standards*; D006113:United Kingdom