title: Healthcare marketing liability: avoiding possible pitfalls.
abstract: To increase revenue, recruit nurses, and improve visibility, nurse administrators market their units or hospital internally and externally. However, marketing campaigns can expose a hospital to liability claims. The author highlights the 2 forms of liability, direct and vicarious, and gives brief examples to help prevent possible pitfalls.
authors.affiliation: Emergency Department, Children's Hospital of Philadelphia, 34th Street & Civic Center Boulevard, Philadelphia, PA 19104, USA. maar@email.chop.edu
authors.forename: Stefan P
authors.initials: SP
authors.lastname: Maar
mesh_terms: D019981:Health Care Sector / Q000331:legislation & jurisprudence*; D016365:Liability, Legal; D008318:Malpractice / Q000331:legislation & jurisprudence; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*