title: The importance of pharma sense and pharma think.
abstract: Pharma sense refers to a general understanding of pharmaceutical principles and concepts. Pharma think is an active process that occurs when a person uses his or her pharma sense to think about a question, issue or problem and identifies a solution, an action plan or series of options. As a direct result of greater use of pharma sense and pharma think, the quality of decisions made in a company will increase. A company is reservoir of pharma sense and skills of pharma think will facilitate the staff is ability not only to make good decisions, but also to implement successfully the business, scientific and other decisions that are made at all levels within the organization. Companies should train their professional staff to focus on the development of pharmaceutical sense and help pharmaceutical professionals use pharma think to make better decisions.
authors.affiliation: Scientific and Regulatory Affairs of PhRMA, Washington, DC, USA.
authors.forename: B
authors.initials: B
authors.lastname: Spilker