Influence of paper color and a monetary incentive on response rate.
This study examined whether survey response rate differed based on the color of the paper the survey was printed on (blue vs green) and presence of a monetary incentive. A 4-page survey on eating disorders was mailed to Division 1A and 1AA college head athletic trainers (N=223) with half of the surveys on blue paper and half on green paper. Half of the athletic trainers (n = 111) received a $1.00 monetary incentive, and half (n = 112) received no monetary incentive. A total of 166 (71%) athletic trainers returned completed surveys. Response rates did not differ based on survey color but did differ based on presence of a monetary incentive. Athletic trainers who received a monetary incentive were significantly more likely than those who did not to return completed surveys (86% vs 63%, respectively).
King
Keith A
KA
Health Promotion and Education Program, University of Cincinnati, Cincinnati, OH 45221-0002, USA. keith.king@uc.edu
Vaughan
Jennifer L
JL
D000328:Adult; D003118:Color Perception; D003258:Consumer Behavior / Q000191:economics* / Q000706:statistics & numerical data*; D005260:Female; D006801:Humans; D008297:Male; D009042:Motivation; D010209:Paper; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires