[Nursing audit as a professional marketing strategy].
This study relates an audit experience with an interdisciplinary team in public health services at Fortaleza-CE and aims to describe the functional dimension of these audit actions and the its importance for nursing; to define a model with a professional marketing strategy for the nurse. Theoretical bases of contemporary Administration were used to converge with the audit practice experiences. One proposes a new audit nursing strategy in favor of the professional significance, because the nurse currently conducts actions with a scientific marketing identity, but at the unconscious level.
Costa
Maria Suêuda
MS
Políticas Públicas de Saúde e FAMEPE: Familia, Ensino, Pesquisa e Extensão. sueud@ig.com.br
Forte
Benedita Pessoa
BP
Alves
Maria Dalva Santos
MD
Viana
Jamille Forte
JF
Oriá
Mônica Oliveira Batista
MO
D001938:Brazil; D008389:Marketing of Health Services; D016294:Models, Nursing; D017146:Models, Organizational; D009731:Nursing Audit; D011637:Public Health Nursing / Q000592:standards*