title: Developing a pharmaceutical perspective.
abstract: A variety of focuses are used in this article to discuss four types of perspectives; these focuses are self, others, drugs/issues and company/industry. There is a hierarchy of concern about the topics one deals with. This hierarchy ranges from identifying whether there is a question to address or whether the topic is more serious and there is an issue to consider. If the matter is even more serious, it may be a real problem or there may be an actual crisis. It is important to use one's senses to achieve optimal interactions with all individuals and groups one associates with. When focusing on perspectives of drugs and issues, it is important to obtain a broad perspective. This may often be achieved by viewing all drug development (or marketing, discovery, production, etc.) using multiple approaches (e.g., consider different customers and groups). Developing pharma sense and skills in pharma think must be achieved concomitantly with developing a pharmaceutical perspective. This is essential to fully achieve one's professional goals and enable the company to achieve its goals.
authors.affiliation: Scientific and Regulatory Affairs of PhRMA, Washington, DC, USA.
authors.forename: B
authors.initials: B
authors.lastname: Spilker