title: Marketing for management.
authors.forename: Kent
authors.initials: K
authors.lastname: Seltman
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D006739:Hospital Administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D011216:Practice Management, Medical; D011357:Product Line Management; D014481:United States