What about an "E" campaign?
Shaver
Joan
J
D001291:Attitude of Health Personnel; D002321:Career Choice; D002983:Clinical Competence / Q000592:standards; D004508:Education, Nursing, Baccalaureate / Q000458:organization & administration*; D004509:Education, Nursing, Continuing / Q000458:organization & administration*; D006801:Humans; D007857:Leadership; D024802:Nurse's Role; D009740:Nursing Staff / Q000193:education* / Q000523:psychology / Q000600:supply & distribution; D015279:Organizational Culture