title: Internal champions. Successful marketing requires the support of everyone within the organization.
authors.affiliation: Durable Value Marketing, Golden, Colo., USA. scottmacstra@earthlink.net
authors.forename: Scott
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D000329:Advertising; D001291:Attitude of Health Personnel; D002017:Budgets; D003120:Colorado; D003258:Consumer Behavior; D003362:Cost-Benefit Analysis; D004636:Emergency Service, Hospital / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D018710:Pain Clinics / Q000458:organization & administration; D010564:Personnel, Hospital / Q000523:psychology; D011357:Product Line Management; D014193:Trauma Centers / Q000458:organization & administration / Q000706:statistics & numerical data; D014600:Utilization Review / Q000191:economics