title: Painful decisions. How do you determine if a marketing period has outlived its purpose?
authors.affiliation: UAB Health System, Birmingham, Ala., USA. dhunter@uabmc.edu
authors.forename: Debbie
authors.initials: D
authors.lastname: Hunter-Snow
mesh_terms: D002017:Budgets; D003657:Decision Making; D006739:Hospital Administration; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000592:standards*; D009937:Organizational Objectives; D015397:Program Evaluation; D014481:United States