Killing me softly: myth in pharmaceutical advertising.
Scott
Tim
T
School of Management, University of St Andrews, Fife KY16 9AJ. jts1@st-andrews.ac.uk
Stanford
Neil
N
Thompson
David R
DR
D000329:Advertising; D004345:Drug Industry; D006801:Humans; D008488:Medical Illustration; D009229:Mythology; D010151:Paintings; D004364:Pharmaceutical Preparations
D004364:Pharmaceutical Preparations