title: Keys to CRM success. How well are contract pharmaceutical companies doing in the CRM game?
authors.affiliation: College of Business, East Carolina University, Greenville, NC, USA. krosj@mail.ecu.edu
authors.forename: John F
authors.initials: JF
authors.lastname: Kros
authors.forename: Justin
authors.initials: J
authors.lastname: Molis
mesh_terms: D000288:Administrative Personnel; D002017:Budgets; D003258:Consumer Behavior; D003284:Contract Services / Q000191:economics / Q000458:organization & administration*; D003660:Decision Support Systems, Management; D004345:Drug Industry / Q000191:economics / Q000458:organization & administration*; D006075:Governing Board; D006801:Humans; D007449:Investments; D040541:Marketing / Q000458:organization & administration*; D017008:Negotiating; D015397:Program Evaluation; D014481:United States