title: The best form of marketing.
abstract: Carrying out a few random customer service tips on an erratic basis does not help a practice grow and will not be sustainable because of staff turnover. However, currently having a long-term staff does not mean that outstanding service is being provided. Even a practice with a long-term staff can improve in service. Only through customer service measurement can you determine whether you are consistently exceeding patient expectations.
authors.affiliation: Levin Group, USA.
authors.forename: Roger P
authors.initials: RP
authors.lastname: Levin
mesh_terms: D003812:Dentist-Patient Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011215:Practice Management, Dental / Q000458:organization & administration*; D011787:Quality of Health Care; D014481:United States