title: The importance of clinical and management scripts.
abstract: Simply having excellent clinical skills is not enough to enable you to achieve practice goals. In the end, people will validate the quality of the practice based on the way you and your team communicate. It is amazing to realize how much impact we have on other individuals, based purely on what we say. A well-groomed dentist and staff possessing very attractive features and beautiful teeth almost invariably will work in the practice's favor. However, these traits, powerful as they may be, are incomplete without the ability to say the right thing at the right time. In the practice, the easiest way to ensure consistently excellent communication is to use clinical and management scripts. Nothing you do in your practice will equal the impact of what you say because it affects patient perceptions of quality and overall customer service experiences. Your goal is to have all routine communications in the practice turned into written scripts within 6 months.
authors.affiliation: Levin Group, USA.
authors.forename: Roger P
authors.initials: RP
authors.lastname: Levin
mesh_terms: D003142:Communication; D003812:Dentist-Patient Relations; D006801:Humans; D011215:Practice Management, Dental; D014705:Verbal Behavior