title: Wheeling walks: evaluation of a media-based community intervention.
abstract: Mass media community-wide physical activity intervention to promote and sustain changes in walking was assessed using a 2-community longitudinal design. The intervention targeted sedentary 50- to 65-year-old residents of Wheeling, West Virginia. Telephone surveys of a probability sample followed cohorts at baseline and at 3-, 6-, and 12-month post-intervention with comparison communities. The intervention, consisting of paid advertisements, public relations, and community participatory planning, attained high levels of awareness and effected significant sustained population-wide changes among the most sedentary in Wheeling.
authors.affiliation: Department of Community Medicine, West Virginia University, Morgantown, 26506-9190, USA. wreger@hsc.wvu.edu
authors.forename: Bill
authors.initials: B
authors.lastname: Reger-Nash
authors.forename: Adrian
authors.initials: A
authors.lastname: Bauman
authors.forename: Steven
authors.initials: S
authors.lastname: Booth-Butterfield
authors.forename: Linda
authors.initials: L
authors.lastname: Cooper
authors.forename: Holli
authors.initials: H
authors.lastname: Smith
authors.forename: Tien
authors.initials: T
authors.lastname: Chey
authors.forename: Kenneth J
authors.initials: KJ
authors.lastname: Simon
mesh_terms: D015331:Cohort Studies; D003256:Community Participation / Q000379:methods*; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D016138:Walking; D014903:West Virginia