Wheeling walks: evaluation of a media-based community intervention.
Mass media community-wide physical activity intervention to promote and sustain changes in walking was assessed using a 2-community longitudinal design. The intervention targeted sedentary 50- to 65-year-old residents of Wheeling, West Virginia. Telephone surveys of a probability sample followed cohorts at baseline and at 3-, 6-, and 12-month post-intervention with comparison communities. The intervention, consisting of paid advertisements, public relations, and community participatory planning, attained high levels of awareness and effected significant sustained population-wide changes among the most sedentary in Wheeling.
Reger-Nash
Bill
B
Department of Community Medicine, West Virginia University, Morgantown, 26506-9190, USA. wreger@hsc.wvu.edu
Bauman
Adrian
A
Booth-Butterfield
Steven
S
Cooper
Linda
L
Smith
Holli
H
Chey
Tien
T
Simon
Kenneth J
KJ
D015331:Cohort Studies; D003256:Community Participation / Q000379:methods*; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D016138:Walking; D014903:West Virginia