title: Marketing your medical practice with an effective web presence.
abstract: The proliferation of the World Wide Web has provided an opportunity for medical practices to sell themselves through low-cost marketing on the Internet. A Web site is a quick and effective way to provide patients with up-to-date treatment and procedure information. This article provides suggestions on what to include on a medical practice's Web site, how the Web can assist office staff and physicians, and cost options for your Web site. The article also discusses design tips, such as Web-site optimization.
authors.affiliation: tfinch@thereyouare.net
authors.forename: Tammy
authors.initials: T
authors.lastname: Finch
mesh_terms: D000329:Advertising; D003142:Communication; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D010353:Patient Education as Topic; D010817:Physician-Patient Relations; D011216:Practice Management, Medical