title: To inform or persuade? Direct-to-consumer advertising of prescription drugs.
authors.affiliation: Massachusetts Institute of Technology, Cambridge, USA.
authors.forename: Ernst R
authors.initials: ER
authors.lastname: Berndt
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D004345:Drug Industry / Q000331:legislation & jurisprudence; D004348:Drug Labeling / Q000331:legislation & jurisprudence / Q000592:standards; D011307:Drug Prescriptions; D064420:Drug-Related Side Effects and Adverse Reactions; D033161:Government Regulation; D006801:Humans; D007880:Legislation, Drug; D004364:Pharmaceutical Preparations; D014481:United States; D014486:United States Food and Drug Administration
chemical_list: D004364:Pharmaceutical Preparations