title: The VERB campaign logic model: a tool for planning and evaluation.
abstract: The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation "pops up" as the reader rolls over the graphic of the logic model.
authors.affiliation: VERB Campaign, Division of Adolescent and School Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, 4770 Buford Hwy NE, Mail Stop K-85, Atlanta, GA 30341, USA. mhuhman@cdc.gov
authors.forename: Marian
authors.initials: M
authors.lastname: Huhman
authors.forename: Carrie
authors.initials: C
authors.lastname: Heitzler
authors.forename: Faye
authors.initials: F
authors.lastname: Wong
mesh_terms: D000293:Adolescent; D002648:Child; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008962:Models, Theoretical; D010290:Parents; D016730:Program Development; D015397:Program Evaluation; D014481:United States