title: Skin and colon cancer media campaigns in Utah.
abstract: The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awareness campaign that was organized along two tracks: 1) marketing research, consisting of two telephone surveys, and 2) two advertising/awareness campaigns, one for colon cancer and one for skin cancer. The first telephone survey was conducted in January 2003 to obtain a baseline measurement of the Utah population's knowledge, attitudes, and behaviors. The advertising campaigns were launched in April 2003, and the second telephone survey was conducted in May. In January 2003, 18% of survey respondents reported seeing or hearing skin cancer prevention or sun protection announcements; in May, this percentage increased to 76%. In January, 36% indicated they had seen, read, or heard colorectal cancer early detection announcements; in May, this percentage increased to 79%.
authors.affiliation: College of Nursing, University of Utah, Salt Lake City, Utah, USA.
authors.forename: Camille
authors.initials: C
authors.lastname: Broadwater
authors.forename: Janet
authors.initials: J
authors.lastname: Heins
authors.forename: Catherine
authors.initials: C
authors.lastname: Hoelscher
authors.forename: Adam
authors.initials: A
authors.lastname: Mangone
authors.forename: Cami
authors.initials: C
authors.lastname: Rozanas
mesh_terms: D000328:Adult; D000329:Advertising; D000368:Aged; D000531:Altitude; D002487:Centers for Disease Control and Prevention, U.S. / Q000191:economics; D003110:Colonic Neoplasms / Q000453:epidemiology / Q000517:prevention & control*; D019058:Community Networks / Q000191:economics / Q000458:organization & administration; D003256:Community Participation; D003625:Data Collection; D042241:Early Diagnosis; D005260:Female; D005378:Financial Support; D005380:Financing, Government; D005381:Financing, Organized; D005500:Follow-Up Studies; D007722:Health Knowledge, Attitudes, Practice; D006292:Health Priorities; D006293:Health Promotion / Q000191:economics / Q000379:methods / Q000458:organization & administration*; D006801:Humans; D015994:Incidence; D008297:Male; D040541:Marketing; D008402:Mass Media; D008545:Melanoma / Q000453:epidemiology / Q000209:etiology / Q000517:prevention & control; D008875:Middle Aged; D009381:Neoplasms, Radiation-Induced / Q000453:epidemiology / Q000209:etiology / Q000517:prevention & control; D015397:Program Evaluation; D012878:Skin Neoplasms / Q000453:epidemiology / Q000209:etiology / Q000517:prevention & control*; D012952:Societies; D013472:Sunlight / Q000009:adverse effects; D013689:Telephone; D014481:United States; D014589:Utah / Q000453:epidemiology