title: A demographic overview of the ageing of First World populations.
abstract: The ageing of the UK population, and other similar populations, is now well advanced. The process is probably irreversible and may well be repeated across the globe. It is reasonable to assume that 40-50% of the UK adult population will be over 50 for the foreseeable future, and that the number of people in their 80s and 90s will continue to increase for some decades. Growing awareness of this may well lead to a reinterpretation of the life course with consequent changes in lifestyle and activity. In the past, the main focus of design, both of products and environments, has been the working population. There is clearly an urgent need to direct attention to older sectors of the population, including: fit and active people in retirement; affluent groups in old age; single households; women, who form a majority of the over 50s; and other groups which have been neglected in many work studies.
authors.affiliation: DesignAge, Royal College of Art, Kensington Gore, London SW7 2EU, UK.
authors.forename: R
authors.initials: R
authors.lastname: Coleman