title: The case for a medical practice retail strategy.
abstract: The provision of medical care is assuming some of the characteristics of retail services delivery. This article outlines some of the factors that impact consumer (patient) decision-making in selecting providers. It focuses on measures that practices and institutions may adopt to improve patient satisfaction and to establish and maintain the referral chain. These actions range from promoting word-of-mouth referrals to enhancing relationship with primary care providers.
authors.affiliation: mhalley@amsnetworks.com
authors.forename: Marc D
authors.initials: MD
authors.lastname: Halley
mesh_terms: D003657:Decision Making; D005246:Feedback; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D008511:Medicine / Q000458:organization & administration*; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D011216:Practice Management, Medical; D012017:Referral and Consultation; D013038:Specialization; D014481:United States