The globalization of football: a study in the glocalization of the 'serious life'.
Sport, in particular football, constitutes one of the most dynamic, sociologically illuminating domains of globalization. This paper examines the globalization of football with particular reference to Robertson's theorizations of global processes. We examine football's cultural globalization through the concept of 'glocalization', which highlights the interdependence of local and global processes within the game's identities and institutions. We address economic globalization in football by considering the world's leading clubs as 'glocal' transnational corporations. We assess the political globalization of football with reference to the possible enhancement of democracy within the game's international governance. We conclude by affirming the utility of sport in advancing our empirical and theoretical understanding of globalization processes.
Giulianotti
Richard
R
Department of Sociology, University of Aberdeen. r.giulianotti@abdn.ac.uk
Robertson
Roland
R
D003132:Commerce; D003709:Democracy; D006801:Humans; D038622:Internationality; D012916:Soccer; D012922:Social Change; D012961:Sociology