title: ["A quality product sells itself short"].
authors.forename: Urs
authors.initials: U
authors.lastname: Lüthi
authors.forename: Brigitte
authors.initials: B
authors.lastname: Longerich
mesh_terms: D001291:Attitude of Health Personnel; D009729:Nursing / Q000592:standards*; D011785:Quality Assurance, Health Care; D013557:Switzerland