title: Planning for the baby boomers' healthcare needs: a case study.
abstract: Will the impact of baby boomers, as they age, be a bonanza or a bust for the healthcare system? A range of perspectives prevail, from increasing in-patient admissions capacity to accommodate the sheer numbers, to the creation of a variety of healthcare services and delivery channels that address their unique requirements. This case study presents a top 100, regional hospital's approach to this dilemma. The strategic marketing process using segmentation, targeting, and positioning (STP) was employed to guide the administration's planning and decision making.
authors.affiliation: University of Hartford, School of Business, 200 Bloomfield Avenue, West Hartford, CT 06117, USA.
authors.forename: Terri C
authors.initials: TC
authors.lastname: Albert
authors.forename: Edward
authors.initials: E
authors.lastname: Johnson
authors.forename: Daniel
authors.initials: D
authors.lastname: Gasperino
authors.forename: Pinar
authors.initials: P
authors.lastname: Tokatli
mesh_terms: D000328:Adult; D003237:Connecticut; D006301:Health Services Needs and Demand; D006801:Humans; D008875:Middle Aged; D017146:Models, Organizational; D019982:Organizational Case Studies; D010934:Planning Techniques; D011157:Population Dynamics