title: Mastering the key elements of working with the media.
abstract: Having a positive working relationship with the media can provide many benefits for an organization. This issue brief presents effective strategies for building a relationship with the media and advice on how to conduct media interviews and to get a story published onto the editorial page.
authors.affiliation: American Association of Homes and Services for the Aging, USA.
authors.forename: Deborah
authors.initials: D
authors.lastname: Cloud
mesh_terms: D000368:Aged; D003142:Communication; D003159:Community-Institutional Relations; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D007400:Interprofessional Relations; D008402:Mass Media; D006278:Medicare; D009524:Newspapers as Topic; D014481:United States