Converting consumers to patients through health content: case examples.
Provision of online health content should help draw consumers to information about your services. But often it doesn't do this very well. Here's why, and how to fix it.
D003196:Computer Graphics; D016494:Computer Security; D003258:Consumer Behavior; D006751:Hospital Information Systems / Q000592:standards*; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D020407:Internet / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D010353:Patient Education as Topic / Q000379:methods*; D012984:Software; D014481:United States; D014584:User-Computer Interface