Planning for the baby boomers' healthcare needs: a case study.
Will the impact of baby boomers, as they age, be a bonanza or a bust for the healthcare system? A range of perspectives prevail, from increasing in-patient admissions capacity to accommodate the sheer numbers, to the creation of a variety of healthcare services and delivery channels that address their unique requirements. This case study presents a top 100, regional hospital's approach to this dilemma. The strategic marketing process using segmentation, targeting, and positioning (STP) was employed to guide the administration's planning and decision making.
Albert
Terri C
TC
University of Hartford, School of Business, 200 Bloomfield Avenue, West Hartford, CT 06117, USA.
Johnson
Edward
E
Gasperino
Daniel
D
Tokatli
Pinar
P
D000328:Adult; D003237:Connecticut; D006301:Health Services Needs and Demand; D006801:Humans; D008875:Middle Aged; D017146:Models, Organizational; D019982:Organizational Case Studies; D010934:Planning Techniques; D011157:Population Dynamics