title: Converting consumers to patients through health content: case examples.
abstract: Provision of online health content should help draw consumers to information about your services. But often it doesn't do this very well. Here's why, and how to fix it.
mesh_terms: D003196:Computer Graphics; D016494:Computer Security; D003258:Consumer Behavior; D006751:Hospital Information Systems / Q000592:standards*; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D020407:Internet / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D010353:Patient Education as Topic / Q000379:methods*; D012984:Software; D014481:United States; D014584:User-Computer Interface