title: Making the healthy choice an easy choice. From nutrition science to consumer action.
authors.affiliation: Unilever Health Institute, Vlaardingen, The Netherlands. paulus.verschuren@unilever.com
authors.forename: Paulus M
authors.initials: PM
authors.lastname: Verschuren
mesh_terms: D002755:Choice Behavior; D003256:Community Participation; D003258:Consumer Behavior; D004032:Diet / Q000639:trends*; D005518:Food Preferences / Q000502:physiology / Q000523:psychology; D005524:Food Technology; D058870:Food, Organic; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D011634:Public Health