New Terrace Park hospital in Iowa makes Trinity a two-state system. Ad campaign makes it more inviting to 'cross over the bridge'.
Trinity Regional Health System, Rock Island, Ill., grew into a two-state system some years ago, but Iowa residents really became interested when Trinity opened its Terrace Park facility in Bettendorf, Iowa. A multimedia campaign included a preview package with a spa certificate for physicians.
Botvin
Judith D
JD
D000329:Advertising / Q000379:methods*; D002391:Catchment Area, Health; D003159:Community-Institutional Relations; D006749:Hospital Design and Construction; D006801:Humans; D007087:Illinois; D007484:Iowa; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D011641:Public Relations