title: Efficacy of a mail survey appeal for a dissertation.
abstract: Of all the determinants of mail survey response investigated, a dissertation as the purpose is one type of appeal not used in a covering letter. Two parallel field experiments involving populations of wholesale organizations (N=743 and 509) are reported in which such an appeal was tested. Lack of statistically significant findings indicates use of this appeal did not enhance response rate or quality.
authors.affiliation: Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556-5646, USA. Gaski.1@nd.edu
authors.forename: John F
authors.initials: JF
authors.lastname: Gaski
mesh_terms: D004212:Academic Dissertations as Topic; D006801:Humans; D011177:Postal Service; D011795:Surveys and Questionnaires