Efficacy of a mail survey appeal for a dissertation.
Of all the determinants of mail survey response investigated, a dissertation as the purpose is one type of appeal not used in a covering letter. Two parallel field experiments involving populations of wholesale organizations (N=743 and 509) are reported in which such an appeal was tested. Lack of statistically significant findings indicates use of this appeal did not enhance response rate or quality.
Gaski
John F
JF
Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556-5646, USA. Gaski.1@nd.edu
D004212:Academic Dissertations as Topic; D006801:Humans; D011177:Postal Service; D011795:Surveys and Questionnaires