title: Cigarette advertising in Black, Latino, and White magazines, 1998-2002: an exploratory investigation.
abstract: OBJECTIVE
  To examine the number, type (menthol vs non-menthol), brand (Black, White, Women's, Other), and size of cigarette ads in Black, Latino, and White magazines.
  
  
  METHODS
  Analysis of digital photographs of 274 cigarette ads appearing in Ebony (Black), People (White), and People in Spanish (Latino) for the 4.5-year period of January 1998 to August 2002.
  
  
  RESULTS
  Black magazines were 9.8 times and Latino magazines 2.6 times more likely than White magazines to contain ads for menthol cigarettes. Black and Latino magazines also contained significantly more ads for brands (Virginia Slims) that target women.
  
  
  CONCLUSIONS
  The tobacco industry continues to target Blacks with menthol cigarette ads, appears now to be targeting Latinos similarly, and targets Black and Latino women with additional, tailored cigarette ads.
authors.affiliation: Joint Doctoral Program in Clinical Psychology, San Diego State University, 6363 Alvarado Court, San Diego, CA 92120, USA. landrine@sciences.sdsu.edu
authors.forename: Hope
authors.initials: H
authors.lastname: Landrine
authors.forename: Elizabeth A
authors.initials: EA
authors.lastname: Klonoff
authors.forename: Senaida
authors.initials: S
authors.lastname: Fernandez
authors.forename: Norval
authors.initials: N
authors.lastname: Hickman
authors.forename: Kennon
authors.initials: K
authors.lastname: Kashima
authors.forename: Bina
authors.initials: B
authors.lastname: Parekh
authors.forename: KaMala
authors.initials: K
authors.lastname: Thomas
authors.forename: Catherine R
authors.initials: CR
authors.lastname: Brouillard
authors.forename: Michelle
authors.initials: M
authors.lastname: Zolezzi
authors.forename: Jennifer A
authors.initials: JA
authors.lastname: Jensen
authors.forename: Zorahna
authors.initials: Z
authors.lastname: Weslowski
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D000704:Analysis of Variance; D044383:Black People / Q000523:psychology*; D016009:Chi-Square Distribution; D005260:Female; D006630:Hispanic or Latino / Q000523:psychology*; D006801:Humans; D008297:Male; D010506:Periodicals as Topic; D012907:Smoking; D019460:Tobacco Industry; D044465:White People / Q000523:psychology*