title: Technology at work in home care marketing strategies.
abstract: In today's very competitive home care marketplace, an agency must be able to effectively differentiate itself This capability may be the single most important thing an agency can do to market its services. How a business stacks up against its competition dictates the difference between rapid growth and stagnation. Fortunately, modem technology provides many opportunities to establish competitive and strategic advantages in today's market.
authors.affiliation: Home Care Marketing Solutions, Chapel Hill, North Carolina, USA. bgabriel@nahc.org
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ferris
mesh_terms: D003258:Consumer Behavior; D006699:Home Care Services / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D019095:Point-of-Care Systems; D017216:Telemedicine; D014481:United States