title: New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system.
abstract: Meridian Health, Wall, N.J., is a three-hospital system that also includes a network of partner companies. The objectives of this branding campaign were to create a better awareness of the benefits of academic medicine, to close the physician referral loop and to improve internal morale. The objectives were realized by emphasizing the teamwork of the system's doctors and showing their actual faces and voices.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D001364:Awareness; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital / Q000592:standards; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009515:New Jersey; D011641:Public Relations; D011845:Radio; D013690:Television