title: Breast health information: messages that appeal to young women and older women of color.
abstract: BACKGROUND
  In this study, we asked women directly for their information needs and format preferences related to breast cancer education.
  
  
  METHODS
  Thirty focus groups were conducted nationwide with young women and women of color age 40 and older.
  
  
  RESULTS
  Women wanted breast cancer messages to convince them that they are at risk and that screening is critical and to provide clear and detailed information about breast cancer and breast cancer screening guidelines. Women preferred to receive information from health care providers and media outlets.
  
  
  CONCLUSIONS
  Women have a variety of suggestions related to breast cancer education that can be used in the development of educational interventions.
authors.affiliation: California Family Health Council, CA, USA.
authors.forename: Kim
authors.initials: K
authors.lastname: Simonian
authors.forename: Susan E
authors.initials: SE
authors.lastname: Brown
authors.forename: Donna Bell
authors.initials: DB
authors.lastname: Sanders
authors.forename: Cheryl Y
authors.initials: CY
authors.lastname: Kidd
authors.forename: Veronica Estrella
authors.initials: VE
authors.lastname: Murillo
authors.forename: Rebecca
authors.initials: R
authors.lastname: Garcia
authors.forename: Shelley
authors.initials: S
authors.lastname: Marks
mesh_terms: D000328:Adult; D000367:Age Factors; D001943:Breast Neoplasms / Q000517:prevention & control*; D005006:Ethnicity; D017144:Focus Groups; D006266:Health Education / Q000379:methods; D006301:Health Services Needs and Demand; D006801:Humans; D008403:Mass Screening; D008875:Middle Aged; D012307:Risk Factors; D012959:Socioeconomic Factors