title: Website quality assessment: mistaking apples for oranges.
abstract: Fertility clinic websites are primarily a form of advertising. The American Medical Association Internet health information guidelines were not designed to assess the quality of such websites.
authors.affiliation: Division of Reproductive Endocrinology and Infertility, Department of Obstetrics and Gynecology, University of Illinois Medical Center, Chicago, Illinois 60612, USA. tjain@uic.edu
authors.forename: Tarun
authors.initials: T
authors.lastname: Jain
authors.forename: Robert L
authors.initials: RL
authors.lastname: Barbieri
mesh_terms: D000554:Ambulatory Care Facilities; D006801:Humans; D020407:Internet / Q000458:organization & administration / Q000592:standards*; D027724:Reproductive Techniques, Assisted; D012955:Societies, Medical