title: Managing the consumer experience.
authors.affiliation: Health Plan Practice, FCG, USA.
authors.forename: Steve
authors.initials: S
authors.lastname: O'Dell
authors.forename: Gregory
authors.initials: G
authors.lastname: LeGrow
mesh_terms: D003219:Confidentiality; D003258:Consumer Behavior / Q000191:economics*; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration* / Q000592:standards / Q000706:statistics & numerical data; D008389:Marketing of Health Services; D008490:Medical Informatics; D018511:Systems Integration; D014481:United States