title: Veracity in in vitro fertilization Web pages.
abstract: Huang et al. described compliance of IVF websites against the American Medical Association online health information guidelines and reported that IVF websites scored poorly. We describe a protocol for IVF websites that would inform readers about truthfulness of the page, develop standards for page construction, and establish a review process.
authors.affiliation: Department of Obstetrics and Gynecology, University of Mississippi Medical Center, Jackson, Mississippi 39216-4505, USA. bcowan@ob-gyn.umsmed.edu
authors.forename: Bryan D
authors.initials: BD
authors.lastname: Cowan
mesh_terms: D000554:Ambulatory Care Facilities; D005307:Fertilization in Vitro; D006801:Humans; D020407:Internet / Q000458:organization & administration / Q000592:standards*; D014342:Truth Disclosure