title: Revealed! The two best-kept secrets in home care marketing.
abstract: There are two marketing secrets that many of the nation's most successful home care agencies know very well--thus their success. Some agencies know the first secret; others know the second. Only a few select agencies--the lucky ones--know both. This article will teach you both secrets. You will gain a clear sense as to why these strategies are effective. You will be given explicit examples regarding the most effective methods of applying them. And hopefully, you will gain insight into how you can improve your own marketing strategies, ultimately increasing your referrals.
authors.affiliation: Fazzi Associates. bfazzi@fazzi.com
authors.forename: Robert A
authors.initials: RA
authors.lastname: Fazzi
authors.forename: Eileen
authors.initials: E
authors.lastname: Freitag
mesh_terms: D006282:Health Personnel; D006699:Home Care Services / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009013:Morale; D017060:Patient Satisfaction; D014481:United States