'Marketing intelligence unit' to guide trusts into new era.
The Department of Health has created a central 'marketing intelligence unit' to teach NHS trusts how to strengthen their reputations as they compete to win patients. Sir Nigel Crisp said last week that organisations would have to become more savvy in marketing and advertising themselves if they are to succeed when choice and payment by results are rolled out.
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D004465:Economic Competition; D006779:Hospitals, Public / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services; D013222:State Medicine; D006113:United Kingdom