title: Mealtime messages: reaching hospital patients in need of home care.
abstract: It's always disappointing when a friend chooses a competitor over you for services, but when that friend looks you straight in the eye and says that he or she never even knew you offered such services... that is a wake-up call. It happened to me as a public relations director for a hospital, and I hear the same story from other hospitals, home health care agencies, hospices, rehab units, and others.
authors.affiliation: Lorraine Communications, Inc, Athens, GA, USA. lcommunications@msn.com
authors.forename: Lorraine Spann
authors.initials: LS
authors.lastname: Edwards
mesh_terms: D005521:Food Service, Hospital / Q000458:organization & administration*; D006699:Home Care Services / Q000458:organization & administration*; D006760:Hospitalization; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States