title: DTC advertising for prescription medicines: research and reflections as the second decade ends.
authors.affiliation: Ruder Finn, Inc., United Kingdom.
authors.forename: Ken
authors.initials: K
authors.lastname: Rabin
mesh_terms: D000329:Advertising; D003258:Consumer Behavior; D004345:Drug Industry; D011307:Drug Prescriptions; D006801:Humans; D010565:Persuasive Communication; D014481:United States