title: Maximizing return on marketing resources. A data-driven process focuses marketing efforts on the right service lines.
authors.affiliation: Wake Forest University Baptist Medical Center, Winston Salem, NC, USA. jlevine@wfubmc.edu
authors.forename: Jay
authors.initials: J
authors.lastname: Levine
authors.forename: Susan
authors.initials: S
authors.lastname: McBurney
mesh_terms: D017598:Efficiency, Organizational; D008389:Marketing of Health Services / Q000191:economics* / Q000458:organization & administration*; D014481:United States