Maximizing return on marketing resources. A data-driven process focuses marketing efforts on the right service lines.
Levine
Jay
J
Wake Forest University Baptist Medical Center, Winston Salem, NC, USA. jlevine@wfubmc.edu
McBurney
Susan
S
D017598:Efficiency, Organizational; D008389:Marketing of Health Services / Q000191:economics* / Q000458:organization & administration*; D014481:United States