Using images to increase exercise behavior: prototypes versus possible selves.
This study investigated the impact of health-related prototypes and possible selves on exercise behavior. In addition, this study examined if these effects might be moderated by individual differences-specifically social comparison (SC) and consideration of future consequences (CFC). One hundred and fifty-two students participated in all three waves of the study-premanipulation, manipulation, and follow-up. As expected, results indicated that individuals who were high on SC and exposed to a prototype manipulation increased their exercise behavior at follow-up. Furthermore, individuals who were future-oriented and exposed to a possible selves manipulation increased their exercise behavior at follow-up. Overall, results revealed that health images have an important impact on health behavior. Implications for behavior change are discussed.
Ouellette
Judith A
JA
Department of Psychology, State University of New York College-Cortland, NY 13045, USA. jao@cortland.edu
Hessling
Robert
R
Gibbons
Frederick X
FX
Reis-Bergan
Monica
M
Gerrard
Meg
M
D000328:Adult; D003657:Decision Making; D015444:Exercise; D005260:Female; D005500:Follow-Up Studies; D015438:Health Behavior; D006801:Humans; D008297:Male; D014796:Visual Perception