title: Direct to consumer marketing: switch to over the counter can become indirect advertising directly to consumers.
authors.forename: Martin
authors.initials: M
authors.lastname: Duerden
authors.forename: Tom
authors.initials: T
authors.lastname: Walley
mesh_terms: D000329:Advertising / Q000639:trends*; D004345:Drug Industry / Q000639:trends*; D011307:Drug Prescriptions; D006801:Humans; D040541:Marketing / Q000379:methods*; D004366:Nonprescription Drugs
chemical_list: D004366:Nonprescription Drugs