title: Perspectives on improving nursing's public image. 1980.
authors.forename: Philip A
authors.initials: PA
authors.lastname: Kalisch
authors.forename: Beatrice J
authors.initials: BJ
authors.lastname: Kalisch
mesh_terms: D001294:Attitude to Health; D018166:Health Care Reform / Q000266:history; D006301:Health Services Needs and Demand / Q000266:history; D049673:History, 20th Century; D006801:Humans; D008389:Marketing of Health Services / Q000266:history*; D008402:Mass Media / Q000266:history; D024802:Nurse's Role / Q000266:history*; D011639:Public Opinion; D012938:Social Perception