title: 'Nursing is the most emotionally rewarding career'.
abstract: This artie presents a brand manifesto for the profession, based on work carried out by consultants Red Spider as part of our Nursing the Future campaign. We have also used the 'redprint' to commission a film that promotes nursing and midwifery. How the work was carried out: --Interviews with a number of experienced 'stakeholder' nurses. --A one-day workshop involving experts from a variety of fields. Findings include: --Nursing needs a modern image. --Nursing is the most emotionally rewarding career.
authors.forename: Adele
authors.initials: A
authors.lastname: Waters
mesh_terms: D006801:Humans; D007407:Interviews as Topic; D007588:Job Satisfaction; D040541:Marketing / Q000379:methods*; D009729:Nursing / Q000639:trends