title: Direct-to-Consumer ads garner mixed outcomes.
authors.forename: Martin
authors.initials: M
authors.lastname: Sipkoff
mesh_terms: D000329:Advertising / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D011307:Drug Prescriptions; D006801:Humans; D017063:Outcome Assessment, Health Care; D014481:United States