title: Direct to consumer marketing: advertising directly to consumers may affect patients' safety.
authors.forename: Mark
authors.initials: M
authors.lastname: Hochhauser
mesh_terms: D000329:Advertising / Q000639:trends*; D003257:Consumer Product Safety; D004345:Drug Industry / Q000639:trends*; D011307:Drug Prescriptions; D006801:Humans; D040541:Marketing / Q000379:methods*