title: The winner takes it all.
authors.affiliation: BMA House, Tavistock Square, London, WC1H 9JR. kmwalsh@bmjgroup.com
authors.forename: K
authors.initials: K
authors.lastname: Walsh
mesh_terms: D000329:Advertising / Q000941:ethics*; D018687:Antidepressive Agents, Second-Generation; D001363:Awards and Prizes; D015283:Citalopram; D004345:Drug Industry / Q000941:ethics*
chemical_list: D018687:Antidepressive Agents, Second-Generation; D015283:Citalopram