title: Heuristics or general learning processes?
abstract: The concept of heuristics implies that the rules governing choice behavior may vary with ecological constraints. Behavior analysis, in contrast, seeks general principles that transcend specific situations. To the extent that search is successful, the concept of heuristics is unlikely to play a significant role in the analysis of animal behavior.
authors.affiliation: Department of Psychology, University of California, San Diego, CA 92093 0109, USA. bawilliams@ucsd.edu
authors.forename: Ben A
authors.initials: BA
authors.lastname: Williams
mesh_terms: D000465:Algorithms; D000818:Animals; D001522:Behavior, Animal; D003657:Decision Making; D004463:Ecology; D006801:Humans; D007858:Learning; D008960:Models, Psychological