title: The business of PET/CT.
abstract: OBJECTIVE
  This chapter discusses how to market to and educate the referral community and third party payers about the benefits of the emerging PET/CT technology.
  
  
  CONCLUSIONS
  Clearly, the fusion of PET and CT into one piece of equipment will present challenges for years to come. It is important for providers to be involved with all of the administrators, managers, referring and interpreting physicians, and the payer communities in their market to clearly understand individual payer business practices and to identify opportunities to educate and influence changes in payment and coverage policies.
authors.affiliation: SBH Group, 200 Winding Way, Ovilla, TX 75154, USA.
authors.forename: Sue
authors.initials: S
authors.lastname: Halliday
authors.forename: James H
authors.initials: JH
authors.lastname: Thrall
mesh_terms: D014487:Centers for Medicare and Medicaid Services, U.S.; D006801:Humans; D007349:Insurance, Health, Reimbursement / Q000191:economics*; D008329:Managed Care Programs / Q000191:economics; D008389:Marketing of Health Services; D012017:Referral and Consultation; D014055:Tomography, Emission-Computed; D014057:Tomography, X-Ray Computed; D014481:United States