title: The science of public messages for suicide prevention: a workshop summary.
abstract: There is minimal guidance for efforts to create effective public messages that increase awareness that suicide is preventable. To address this need, several agencies in the U.S. Department of Health and Human Services and the Annenberg Foundation convened a workshop consisting of suicide prevention advocates and persons with expertise in public health evaluation, suicide contagion, decision-making, and marketing. "Logic models" were used to define intended messages and audiences, assumed mechanisms of change, and outcomes. This summary describes some of the challenges and opportunities identified by workshop participants in evaluating public awareness campaigns in suicide prevention, technical assistance needs, and a proposed research agenda.
authors.affiliation: Dissemination and Implementation Program, National Institute of Mental Health, National Institutes of Health, Bethesda, MD 20892, USA. dchamber@mail.nih.gov
authors.forename: David A
authors.initials: DA
authors.lastname: Chambers
authors.forename: Jane L
authors.initials: JL
authors.lastname: Pearson
authors.forename: Keri
authors.initials: K
authors.lastname: Lubell
authors.forename: Susan
authors.initials: S
authors.lastname: Brandon
authors.forename: Kevin
authors.initials: K
authors.lastname: O'brien
authors.forename: Janet
authors.initials: J
authors.lastname: Zinn
mesh_terms: D000293:Adolescent; D000328:Adult; D001364:Awareness; D004493:Education; D005260:Female; D006266:Health Education; D006293:Health Promotion; D006302:Health Services Research; D006801:Humans; D008297:Male; D010819:Physician's Role; D015980:Public Health Practice; D018570:Risk Assessment; D014481:United States; D000092864:Suicide Prevention