title: Employer-directed marketing: a boon for hospitals.
abstract: Frustrated by their inability to measure the financial contribution of traditional advertising, hospital CFOs are turning to employer-focused marketing initiatives to enhance volume and payer mix.
authors.affiliation: Aegis, Nashville, Tenn., USA. rchamberlain@aegisgroup.com
authors.forename: Robert
authors.initials: R
authors.lastname: Chamberlain
mesh_terms: D006264:Health Benefit Plans, Employee / Q000458:organization & administration*; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States