title: Leveraging the power of the media to combat HIV/AIDS.
abstract: Improving HIV/AIDS prevention efforts, especially those focused on young people, is a key challenge in the fight against the pandemic. Since the mid-1990s the Henry J. Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.
authors.affiliation: Henry J. Kaiser Family Foundation, Menlo Park, California, USA. mjames@kff.org
authors.forename: Matt
authors.initials: M
authors.lastname: James
authors.forename: Tina
authors.initials: T
authors.lastname: Hoff
authors.forename: Julia
authors.initials: J
authors.lastname: Davis
authors.forename: Robert
authors.initials: R
authors.lastname: Graham
mesh_terms: D000293:Adolescent; D005582:Foundations; D015658:HIV Infections / Q000517:prevention & control*; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D038622:Internationality; D008402:Mass Media; D019982:Organizational Case Studies; D014481:United States