title: Norms and their relationship to behavior in worksite settings: an application of the Jackson Return Potential Model.
abstract: OBJECTIVE
  To measure health norms and assess their influence on behavior among 2541 employees in 16 manufacturing worksites using an adapted Jackson's Return Potential Model (RPM).
  
  
  METHODS
  Worksite-level norm intensity, crystallization, and normative power were calculated for several behaviors; linear regression analyses tested whether normative power was related to each health behavior.
  
  
  RESULTS
  Norms about safe work practices and smoking were most intense; norms about safe work practices were most crystallized. Safe work practices and smoking held the highest normative power; healthy eating held the least normative power.
  
  
  CONCLUSIONS
  Comparing norm characteristics across health behaviors leads to important leverage points for intervening to influence norms and improve worker health.
authors.affiliation: University of North Carolina Chapel Hill, School of Public Health, Chapel Hill, NC, USA. linnan@email.unc.edu
authors.forename: Laura
authors.initials: L
authors.lastname: Linnan
authors.forename: Anthony D
authors.initials: AD
authors.lastname: LaMontagne
authors.forename: Anne
authors.initials: A
authors.lastname: Stoddard
authors.forename: Karen M
authors.initials: KM
authors.lastname: Emmons
authors.forename: Glorian
authors.initials: G
authors.lastname: Sorensen
mesh_terms: D003625:Data Collection; D005260:Female; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D007221:Industry; D008297:Male; D008960:Models, Psychological; D016272:Occupational Health; D017132:Workplace