title: Publicist's advice: hire a PR firm before you need one.
abstract: Tom Rees, self-confessed former PR representative for the University of Colorado Health Sciences Center, addresses the value healthcare organizations can find in public relations consultation.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D003253:Consultants; D003284:Contract Services; D008389:Marketing of Health Services; D011641:Public Relations; D014481:United States