title: Qualitative investigation of differences in benefits and challenges of eating fruits versus vegetables as perceived by Canadian women.
abstract: OBJECTIVE
  This study examined the perceived differences in benefits and challenges relating to fruit versus vegetable consumption among a purposive, convenience sample of Canadian women.
  
  
  METHODS
  This inductive, qualitative study involved 8 semistructured group interviews conducted by an experienced moderator.
  
  
  METHODS
  Interviews were conducted at public health units in southern Ontario.
  
  
  METHODS
  Forty-seven women, aged 20 to 44 years, were recruited through existing community programs and newspaper advertisements.
  
  
  METHODS
  The constant comparison method of data analysis was used to identify overarching themes.
  
  
  RESULTS
  Five themes were identified: (1) fruits "fill the gap between meals" (the main benefit); (2) concern about "pesticides and parasites and bacteria"; and (3) "How can something look so good and have no taste?" (main challenges of eating fruit); (4) vegetables make meals "appealing" (main benefit); and (5) the "social" dimension of eating vegetables (main challenge).
  
  
  CONCLUSIONS
  Participants readily described different benefits and challenges relating to consumption of fruits versus vegetables. Tailored nutrition messages addressing perceived differences in the benefits and challenges for eating fruits versus vegetables may be needed to encourage increased consumption of these foods. Further research can determine whether these perceptions are widely held.
authors.affiliation: School of Nutrition, Ryerson University, 350 Victoria Street, Toronto, Ontario, Canada M5B 2K5. j2paisle@ryerson.ca
authors.forename: Judith
authors.initials: J
authors.lastname: Paisley
authors.forename: Sandy
authors.initials: S
authors.lastname: Skrzypczyk
mesh_terms: D000328:Adult; D004435:Eating / Q000523:psychology*; D005260:Female; D005638:Fruit; D006293:Health Promotion; D006801:Humans; D007407:Interviews as Topic; D009864:Ontario; D013637:Tape Recording; D014675:Vegetables