title: Developing effective prevention services for the real world: a prevention service development model.
abstract: A Prevention Service Development Model (PSDM) is presented as an approach to develop, prevention programs that are both effective and that are readily adopted for implementation in community settings. The model is an integration of concepts and methods from two fields, prevention research and marketing research as applied to new service development. Questions that are posed at each stage of the PSDM are described. Studies from the development of two preventive interventions are presented to illustrate research at several of the stages of the model.
authors.affiliation: Arizona State University, USA. irwin.sandler@asu.edu
authors.forename: Irwin
authors.initials: I
authors.lastname: Sandler
authors.forename: Amy
authors.initials: A
authors.lastname: Ostrom
authors.forename: Mary Jo
authors.initials: MJ
authors.lastname: Bitner
authors.forename: Tim S
authors.initials: TS
authors.lastname: Ayers
authors.forename: Sharlene
authors.initials: S
authors.lastname: Wolchik
authors.forename: Vicki-Smith
authors.initials: VS
authors.lastname: Daniels
mesh_terms: D003156:Community Mental Health Services / Q000458:organization & administration*; D003158:Community Psychiatry / Q000458:organization & administration; D017598:Efficiency, Organizational; D005240:Feasibility Studies; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services; D017146:Models, Organizational; D009936:Organizational Innovation; D011314:Preventive Health Services / Q000458:organization & administration*; D016730:Program Development; D014481:United States