title: Innovation: a sustainable competitive advantage for plastic and reconstructive surgery.
authors.forename: Michael T
authors.initials: MT
authors.lastname: Longaker
authors.forename: Rod J
authors.initials: RJ
authors.lastname: Rohrich
mesh_terms: D004465:Economic Competition; D006801:Humans; D010506:Periodicals as Topic; D019651:Plastic Surgery Procedures; D013518:Surgery, Plastic / Q000191:economics; D035703:Therapies, Investigational