title: Branding your practice: twelve practical steps to creating lifelong patient relationships.
abstract: The concept of branding is not limited to large companies. It can be successfully applied in medical practices to those individuals or groups that wish to establish a distinct identity in the marketplace. Branding a medical practice establishes a competitive advantage, ensures a more predictable flow of patients, and ultimately enhances patient satisfaction. This article conceptualizes the branding process and provides guidelines for implementation that are applicable to a variety of budgets.
authors.affiliation: High Dive Inc. Marketing and Communications, USA. Melinda@highdive.net
authors.forename: Melinda Hinson
authors.initials: MH
authors.lastname: Neely
mesh_terms: D000329:Advertising / Q000379:methods; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D017060:Patient Satisfaction; D010817:Physician-Patient Relations; D020399:Practice Management / Q000458:organization & administration*