title: A key strategy to revenue growth: the right marketing infrastructure.
authors.affiliation: SRK, Chicago, USA. asturm@sturmads.com
authors.forename: Arthur C
authors.initials: AC
authors.lastname: Sturm
mesh_terms: D019985:Benchmarking; D002497:Centralized Hospital Services; D006801:Humans; D007087:Illinois; D008389:Marketing of Health Services / Q000458:organization & administration*; D008923:Missouri; D017146:Models, Organizational; D009096:Multi-Institutional Systems / Q000191:economics / Q000458:organization & administration*; D019982:Organizational Case Studies