International patients: a lucrative market for U.S. Hospitals.
Ravaged by diminishing revenues and intense price competition, U.S. hospitals desperately need to find profitable areas of healthcare. International patients that travel to the United States for treatment offer such an opportunity. Marketing directors, administrators and medical staff of leading hospitals are recognizing the value of this market segment. They are making special efforts to attract foreign patients. They have developed tailored services for international patient and are forming alliances with civic and business organizations to support the needs of patients traveling from overseas.
Lee
Olivia F
OF
James J. Nance College of Business Administration, Cleveland State University, Cleveland, OH 44115, USA.
Davis
Tim R V
TR
D004465:Economic Competition; D006739:Hospital Administration; D006801:Humans; D038622:Internationality; D008389:Marketing of Health Services / Q000379:methods*; D014195:Travel; D014481:United States