title: Nursing must start being more positive about itself.
authors.forename: Helen
authors.initials: H
authors.lastname: Scott
mesh_terms: D001291:Attitude of Health Personnel; D002321:Career Choice; D004645:Empathy; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services; D009726:Nurses / Q000523:psychology*; D012938:Social Perception; D012945:Social Values; D012956:Societies, Nursing / Q000458:organization & administration; D006113:United Kingdom